Money Priming

Money Priming

Posted on by jabittan
An idea I have been a little obsessed with for the last several months is the importance of community in the lives of human beings. We are social creatures, and we depend on social structures for support, connection, joy, and meaning. During the Pandemic, we have had to face an absence of community, pulling back even more from the social groups and settings of our lives. America was already isolated in many ways, and I am worried for the long-term consequences of what we will lose in terms of community from this Pandemic.

 

One reason why the United States has dealt with diminishing senses of community may be related to our pursuit of wealth. Our culture values money and success so much that we elected a man with no political experience, with a history of bankruptcy, but with extraordinary bravado around his personal wealth to be our president. We elected President Trump because many of us wanted to feel a sense of greater wealth, or at least a possibility of greater financial success, and liked the ways in which he represented those ideas.

 

(I will pause for a minute to note that I think the president is reprehensible and I am glad I did not and never will vote for him. I also want to recognize that I am viewing supporters of the president in the general sense, applying a more positive lens toward them than others might. I recognize and understand that many of his supporters have dangerous and disgusting racial views that should be abhorred, but I also recognize that many of his supporters generally don’t think about politics much and like the presentation of wealth and the possibility of wealth that he presents.)

 

In his book Thinking Fast and Slow, Daniel Kahneman presents information about how money priming impacts our brains. Factors related to money seem to trigger specific responses and behaviors in people. As he writes, “The general theme of these findings is that the idea of money primes individualism: a reluctance to be involved with others, to depend on others, or to accept demands from others.” Money, in other words, works against community.

 

Individualism itself is not terrible. I don’t know where the balance should lie between community and individualism, and I feel myself pulled in separate directions regarding both. However, I believe it is our connections to each other and our shared goals and purposes that will help us feel a sense of meaning and purpose in our lives. Living in suburban homes (as I do), parking in our garages, and withdrawing into our homes to stream shows (also guilty!) is individualistic and exclusionary. It doesn’t help us have meaningful relationships with our friends, families, neighbors, and fellow citizens. It doesn’t help us work toward shared goals, doesn’t help us develop sustainable futures, and doesn’t help us better understand each other.

 

We need more community in our lives to tackle major problems in our society. Unfortunately, America is committed to ideas of wealth creation to an extent that limits our ability to build the community we need. Money priming influences how we behave in relation to each other, and it is not helping rebuild the communities that we have allowed to atrophy over the decades.
Autonomous Actors

Autonomous Actors

Posted on by jabittan
“We now know that the effects of priming can reach into every corner of our lives.” Daniel Kahneman writes this in his book Thinking Fast and Slow while demonstrating the power of priming factors. An example he uses in the book to demonstrate the power of priming has to do with voting and school support. A study from Arizona showed that people are more likely to support ballot propositions to increase school funding when their polling place is in a school. The difference between supporting the proposition or not was greater for people voting within a school building versus those who voted elsewhere than the difference was between parents of school aged children and non-parents. Simply where we happen to cast our ballot is not something most of us would consider to be a big influencing factor in our preference for school funding, but it is. We are not the autonomous actors that we like to believe we are.

 

Priming factors influence a lot of our behaviors, often without our awareness. In the past I wrote about priming and creativity and the power of our environment from research that Richard Wiseman presented in his book 59 Seconds: Think a Little, Change a Lot. Small factors in our environment can change our emotional valance and can influence how creative we are, even if we don’t notice those factors directly. What our brains are doing is sometimes under our control, like when we focus on writing, doing math problems, or skiing downhill, but even then, our performance and ability can be influenced by things external to our brain that seemingly have no significance to our lives or the task at hand.

 

This raises the question about how autonomous we are, how much self-control and self-determination can we exercise, and whether there any potential for free will. The debates around free will are complex, and most people who study consciousness seem to be telling us that free will, at least as popularly conceptualized, cannot exist. Brain scans and studies show that an action potential builds up in the brain before we make a conscious decision to do something. Add to that the fact that priming studies show that the decisions we make are often influenced by factors beyond our immediate discretion, and we have to conclude that we do not have the kind of will, control, and autonomy that we typically perceive ourselves as having.

 

Kahneman writes, “Studies of priming effects have yielded discoveries that threaten our self-image as conscious and autonomous authors of our judgments and our choices.” Our environments and the priming factors around us shape who we are and how we behave. Social norms and cues dictate our responses to many events. We don’t behave rationally and autonomously, we respond to stimuli and the world, and don’t have the control that we associate with the autonomous actors we believe ourselves to be.
The Ideomotor Effect

Ideomotor Effect

Posted on by jabittan
I grew up playing basketball and one thing coaches always tell players is that they have to have confidence when they shoot the ball. If you shoot while thinking I hope I don’t miss, then you are going to miss. If you are worried about being yelled at for missing a shot and if you are afraid to miss, then your chances of actually making a shot are slim. At the same time, shooting with confidence, believing you are going to make the shot before you have even caught the ball, is going to make it more likely that you will score. Visualizing a perfect swish before you shoot, the wisdom of all my coaches said, and your swish will come true, but think about what might happen if you miss, and you are out of luck.

 

I don’t know how much I believed this during my playing days, but the idea was everywhere. There were certainly times I can still remember where I was afraid of missing a shot, only to miss the shot. I can remember a moment from my senior year, where I was wide open for a three on the left hand side. I knew I was going to shoot the ball before my teammate even passed it to me, and I knew I was going to make the shot. “Shoot it,” he said as he passed it to me – not that I needed any extra incentive – and of course, I swished the shot and nodded my head like I was LeBron James as I ran back down the court.

 

Research from Daniel Kahneman in his book Thinking Fast and Slow suggests that there really might be something to this shooting mindset. Kahneman writes about a study of college students who were asked to complete a word scramble and then walk down the hall to another room. When students were presented with words associated with the elderly, the average time it took them to get up from their chair and walk down the hallway to the next room was longer than it was for a control group who didn’t have word scrambles related to old people.

 

Kahneman writes, “The idea of old age had not come to their conscious awareness, but their actions had changed nevertheless. This remarkable priming phenomenon – the influencing of an action by the idea – is known as the ideomotor effect.”

 

Simply thinking about old people made people move slower. Thoughts, even thoughts and ideas that people were not directly focused on, changed the way people behaved in the physical world. It is like listening to some pump-up music while pumping iron, but without deliberately setting up the environment to get you in the zone for the physical task. The ideomotor effect represents the connection between our mental state and our physical performance, and it appears that it can be conscious and intentional as well as subconscious and unknown.

 

So while it might seem like a bunch of superstition to believe that visualizing a swish versus fearing a missed basket will influence whether or not you make a shot, the ideomotor effect might actually make it a reality. My coaches probably hadn’t heard of the ideomotor effect or of a study of slow walking college students thinking about old people. Nevertheless, their intuition seems to have been correct, and my thoughts while shooting basketballs in high school may have played a big role in whether I made a shot or missed.
Conscious and Unconscious Priming Effects

Conscious and Unconscious Priming Effects

Posted on by jabittan
“Another major advance in our understanding of memory was the discovery that priming is not restricted to concepts and words,” writes Daniel Kahneman in his book Thinking Fast and Slow, “You cannot know this from conscious experience, of course, but you must accept the alien idea that your actions and your emotions can be primed by events of which you are not even aware.”

 

Yesterday I wrote about linguistic priming. How words can trigger thoughts in our mind, and set us up to think certain thoughts. I wrote about how ideas spread, like in the movie Inception from one thought or idea to another based on similarities and categories of things. I wrote about how important implicit associations can be, and how we have used them to measure racial bias and the harm that these biases could have in society. Today’s post continues on that trend, exploring the areas in our lives where priming may be taking place without our knowledge.

 

In his book, before the quote I shared at the start of this post, Kahneman describes our thoughts as behaving like ripples on a pond. A train of thought can be primed in one direction, and ripples from that priming can spread out across our mind. So when I used Inception earlier, I may have primed our minds to think about trains, since they feature so prominently in the movie, and if that is the case, it is no surprise that I used train of thought just a few sentences later. From this point forward, there are likely other metaphors and examples that I might use that are potentially primed by the movie Inception or by associations with trains. It is clear that I’m following priming effects if I directly reference my thinking staying on track or going off the rails, but it might be less obvious and clear how my thinking might relate to trains in the sentences to come, but as Kahneman’s quote suggested, my mind might be unconsciously primed for certain directions all from the casual mention of Inception from earlier.

 

Across my writing I have always been fascinated by the idea that we are not in as much control over our minds as we believe. Thoughts think themselves, we don’t necessarily think our own thoughts. Our minds can be influenced by time, by caffeine levels, by whether someone smiled at us on our commute to work, or whether our sock is rubbing on our foot in a strange way. We don’t have to think of anything for it to directly register with our brain and influence where our mind goes. What thoughts pop into our head, and what ripples of ideas are primed across our mind are beyond our control and influenced by things we sometimes barely notice. Priming, according to Kahneman, can be direct, deliberate, and conscious, or it can be unconscious and oblique. The mind and how we think is more random and unpredictable than it feels, and sometimes more random than we would like to believe. This should change how we think of ourselves, how we think of others, and what information and knowledge we privilege and encourage. It should make us less certain that we are always behaving as we should, and less certain that we are as smart and savvy in all situations as we like to believe we are.
Associative Thinking

Associative Thinking

Posted on by jabittan
I had a few linguistics classes in college and I remember really enjoying studies about associative thinking, or priming, where one word would trigger thoughts about another related thing. If you read stop sign, and someone then asked you to name a color, you are likely to say red. Our minds hover around a set of words associated with a topic, and words further away from the topic probably won’t register as quickly. If you read jellyfish then your mind is going to be set up for more ocean words like water, seaweed, or Nemo. Words like cactus, x-ray, or eviction, would take an extra second for your brain to register because they don’t seem to belong with jellyfish. If you watch Family Feud, then you will get to see great examples of linguistic priming and associative thinking in process. The first person in a family will say their answer, and it will be hard for the rest of the family to jump into a different category to get the final item on the list.

 

Associative thinking is even more interesting and complicated than just linguistic priming. Daniel Kahneman writes about it in his book Thinking Fast and Slow:

 

“An idea that has been activated does not merely evoke one other idea. It activates many ideas, which in turn activate others. Furthermore, only a few of the activated ideas will register in consciousness; most of the work of associative thinking is silent, hidden from our conscious selves. The notion that we have limited access to the workings of our minds is difficult to accept because, naturally, it is alien to our experience, but it is true: you know far less about yourself than you feel you do.”

 

Associative thinking reveals a lot about our minds that we don’t have access to. This is why implicit association tests (IAT) have been used to measure things like racial bias in individuals and societies. Your conscious mind might know it is wrong to think of people of color as criminals, but your unconscious mind might implicitly connect words like crime, drugs, or violence to certain racial groups. Even though you can consciously overcome these biases, your immediate reaction to other people might be enough to show them that you don’t trust them and might reveal implicit fears or negative biases. A clenching fist, a narrowing gaze, or an almost imperceptible backing away from someone might not be conscious, but might be enough for someone to register a sense of unease.

 

I don’t know enough about the benefits of racial bias training to say if it is effective in counteracting these implicit associations or immediate and unconscious reactions. I don’t know just how truly bad it is that we harbor such implicit associations, but I think it is important that we recognize they are there. It is important to know how the brain works, and important that we think about how much thinking takes place behind the scenes, without us recognizing it. Self-awareness and knowledge about associative thinking can help us understand just how we behave and interact with others, so that hopefully we can bring our best selves to the conversations and interactions we have with people who are different from us.
Embodied Cognition

Embodied Cognition

Posted on by jabittan
I really enjoy science podcasts, science writing, and trying to think rationally and scientifically when I observe and consider the world. Within science, when we approach the world to better understand the connections that take place, we try to isolate the variables acting on our observations or experiments. We try to separate ourselves from the world so that we can make an objective and independent observation of reality, free from our own interference and influence. Nevertheless, it is important to remember that we are part of the world, and that we do have an influence on it. No matter how independent and rational we want to be, we are still part of the world and interact with it, even if we are just thinking and observing.

 

Daniel Kahneman demonstrates how our thoughts and observations can lead us to have unintended physical manifestations in the world in his book Thinking Fast and Slow. He presents the reader with two words that normally don’t go together (I won’t reveal his experiment for the reader here). What he shows with his word association experiment is that simple thoughts, just hearing or reading a word, can influence how we experience and behave in the physical world. Anyone who has started sweating during a poker game and anyone who has shuttered just from reading the words nails on a chalkboard knows that this is true. We are physical systems, and simple thoughts, memories, and words are enough to trigger physical responses in our bodies. While we like to think of ourselves as being independent and separate from the world, we never really are.

 

Kahneman explains this by writing, “As cognitive scientists have emphasized in recent years, cognition is embodied; you think with your body, not only with your brain.” Our brains take in electrical information from stimuli in the world. Chemicals bind to receptors in our noses or on our tongues, and nerves transmit electrical information to the brain to tell it what chemicals are present. Light interacts with receptors in our eyes, and nerves from our eyes again travel directly into our brains. Thinking is a direct result of physical sensory input, and while we can’t physically touch a thought, our body does react to the thinking and experiencing taking place.

 

No matter how much we want to believe that we can be objective and separated from the physical reality of the world around us, we cannot be 100% isolated. We experience the world physically, and we can try to think of the world independently, but our senses and experiences are directly connected to that physical world. Our responses in turn are also physical, even if we don’t perceive them. We have to accept, no matter how scientific and objective we want to be, that we are part of the system we are evaluating. There is no independent God’s eye view, our cognition is embodied, and we are within the system we observe.
Rich Representations of Things

Making Connections From Rich Representations of Things

Posted on by jabittan
On August 12th, Tyler Cowen released a podcast interview with Stanford Economics Professor Nicholas Bloom on his podcast Conversations with Tyler. In response to a question from Cowen about making adjustments in his life, Bloom said the following:

 

“For me, I really like to read broadly rather than deeply — sounds an odd thing to say. Every Monday, for example, or Sunday night, the National Bureau of Economic Research has this vast email of all the recent papers. I tend to try and scan every title and abstract. I read the papers. I like the Economist magazine. It’s good. It’s often been a source of ideas, actually.
We were talking before the call — I listen to your podcast. I actually listen to a lot of podcasts because I try and go out for a walk or a run for about an hour every day. I mostly listen to podcasts. [laughs] If I’m getting too tired, I have to switch to music. For me, that’s been helpful for coming up with new research ideas.” 

 

The quote from Bloom came back to mind this morning as I looked over a quote I highlighted in Daniel Kahneman’s book Thinking Fast and Slow. Kahneman’s quote is about connections in the mind, and how having a rich set of connections can help us have better representations of the world. When people are asked questions about Michigan, research in Kahneman’s book shows, they have different responses depending on whether they remember that Detroit is in Michigan. People with more knowledge of the state think differently of it compared to people with minimal knowledge of Michigan. Kahneman writes,

 

“More intelligent individuals are more likely than others to have rich representations of most things. Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.” 

 

This idea relates to what Bloom said in the interview with Cowen. Bloom was asked about his productivity, and how he is able to keep up a high level of publications with co-authors across a wide range of academic institutions, geographic locations, and subjects. Bloom responded that he is developing rich representations of most things through broad, but not necessarily deep, investigations of a wide range of topics.

 

By taking in a wide range of information, Bloom is able to pick out the important connections between disparate topics. This gives him an ability to deploy attention where there is a lack of study on certain topics. By reading across many fields, he is able to look at current developments in economics, news, and society to find relevant material that can generate useful knowledge for the world of economics.

 

Not all of us are ever going to be economists, and not all of us will be in a place where we can publish academic articles on lots of topics. But all of us are asked by social media every day to offer our opinion on something. If we have a narrow and limited knowledge base, then our opinions and ideas are going to also be narrow and limited. If, however, we can work to broaden our horizons and work to focus our memory and attention on relevant material, then we can start to offer better opinions about the world, and we can start to move discussions forward in a better direction.
Accepting Unsound Arguments

Accepting Unsound Arguments

Posted on by jabittan
Motivated reasoning is a major problem for those of us who want to have beliefs that accurately reflect the world. To live is to have preferences about how the world operates and relates to our lives. We would prefer not to endure suffering and pain, and would rather have comfort, companionship, and prosperity. We would prefer the world to provide for us, and we would prefer to not be too heavily strained. From pure physical needs and preferences all the way through social and emotional needs and preferences, our experiences of the world are shaped by what we want and what we would like. This is why we cannot get away from our own opinions and individual preferences in life, and part of why motivated reasoning becomes the problem that it is.

 

In Thinking Fast and Slow, Daniel Kahneman writes about how motivated reasoning works in our minds, in terms of the arguments we make to support the conclusions we believe in, or would like to believe in. He writes, “When people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.”

 

We justify conclusions we would like to believe with any argument that seems plausible and fits the conclusion we would like to believe. Our preference for one conclusion leads us to bend the arguments in favor of that conclusion. Rather than truly analyzing the arguments, we discount factors that don’t support what we want to believe, and we disregard arguments that come from people who are reaching an alternative conclusion. Our preferences take over, and the things we want become more important than reality. Motivated reasoning gives us a way to support what we want to believe by twisting the value we assign to different facts.

 

Even in our own mind, demonstrating that an argument in favor of our preferred conclusion is flawed is unlikely to make much of a difference. We will continue to hold on to our flawed argument, choosing to believe that there is something true about it, even if we know it is flawed or contradicts other disagreeable facts that must also be true if we are to support our preferred conclusion.

 

This doesn’t make us humans look very good. We can’t reason our way to new beliefs and we can’t rely on facts and data to change minds. In the end, if we want to change our thoughts and behavior as well as those of others, we have to shape people’s preferences. Motivated reasoning can support conclusions that do not accurately reflect the world around us, so for those of us who care about reality, we have to heighten the salience of believing and trusting science and expertise before we can get people to adopt our arguments in favor of rational evidence. If we don’t think about how preference and motivated reasoning lead people to believe inaccurate claims, we will fail to address the preferences that support problematic policies, and we won’t be able to guide our world in a direction based on reason and sound conclusions.
Overconfidence

Overconfidence

Posted on by jabittan
How much should you trust your intuitions? The answer to the question depends on your level of expertise with the area in which you have intuitions. If you cook with a certain pan on a stove every day, then you are probably pretty good with trusting your intuition for where the temperature should be set, how long the thing you are cooking will need, and where the hottest spots on the pan will be. If you are generally unfamiliar with cars, then you probably shouldn’t trust your intuition about whether or not a certain used car is the right car to purchase. In other words, you should trust your instincts in things you are deeply familiar with and in areas where you are an expert. In areas where you are not an expert and where you only have a handful of experiences, you should consider yourself to be overconfident if you think you have strong intuitions about the situation.

 

Daniel Kahneman demonstrates this with an example of a math problem in his book Thinking Fast and  Slow. Most of us don’t solve a lot of written math problems in our head on a daily basis. As a result, we shouldn’t trust the first intuitive answer that comes to mind when we see one. This is the case with the problem that Kahneman uses in his book. It is deliberately designed to have an intuitive easy answer that is incorrect. It helps us see how our overconfidence can feel justified, but still lead us astray.

 

Kahneman writes, “an observation that will be a recurrent theme of this book: many people are overconfident, prone to place too much faith in their intuitions. They apparently find cognitive effort at least mildly unpleasant and avoid it as much as possible.” Intuitions are easy. They come to mind quickly, and following them doesn’t take much conscious effort or thought. The problem, however, is that our intuitions can be wildly wrong. Sometimes they may help us reach an answer quickly, and if we are an expert they can even be life saving, but in many cases our intuitions can be problematic.  If we don’t ever think through our intuitions, we won’t actually realize how often we act on them, and how our overconfidence can lead to poor outcomes.

 

This doesn’t mean that we have to pull out a note pad and calculator every time we make a decision. Instead, it means we should pause momentarily to ask ourselves if our immediate intuition is justified. If we are driving down a freeway that we take every day, and our intuition says change lanes, we can pause for a beat and consider that we drive this way every day, and know that one lane or the other generally slows down a lot and that we will be better off in a different lane. If we have an intuition instead about a complex public policy, we can take a minute to consider whether we truly know anything about the public policy area, and whether we should be more critical of our intuitions. Jumping to conclusions in public policy based solely on intuition can be dangerous. It doesn’t take too much effort or time to think about whether our intuition can be trusted or whether we are overconfident, but it can have a big impact for how we relate to the world and whether we trust the voice in our own head, or the voice of experts.
Self-Control Depletion, Continued

Self-Control Depletion, Continued

Posted on by jabittan
“The evidence is persuasive,” writes Daniel Kahneman in Thinking Fast and Slow, “activities that impose high demands on System 2 require self-control, and the exertion of self-control is depleting and unpleasant. Unlike cognitive load, ego depletion is at least in part a loss of motivation.”

 

Yesterday I wrote about our misconceptions regarding individual self-control. I wrote about how important it is to structure our environment accordingly for productivity and self-restraint. We are influenced by far more factors in our environment than we like to admit, and we don’t have as much self-control over our behaviors as we believe we do. Being intentional with our environment, shaping the systems, structures, and institutions around us, will enable us to move through life without needing unreasonable (or unattainable) self-control and motivation.

 

Today’s quote from Kahneman gets more detailed with self-control, ego depletion, and our experience of focus, attention, and mental effort. Cognitive load, as mentioned in the quote, is the effort put on our thinking processes. Remembering a 7 digit number is a light cognitive load, while holding 7 digits in your mind and adding one digit to each number to get a new number is a higher cognitive load. At a certain point under cognitive load, our mind simply can’t hold any more information and can’t continue to accurately do more mental weight-lifting. This is the point where ego depletion sets in if we continue to try to push through and maintain the hard work.

 

The more we engage System 2, the part of our brain needed for focus activities and complex problem solving, the quicker we lose motivation for mentally taxing activities. This is the ego depletion that Kahneman writes about. Our brains in theory can keep going, we could keep reading, writing, plugging away at a spreadsheet, but our brains start to get tired, and our motivation to focus and push through with continued mental effort fades. If we continue to exercise self-control, preventing ourselves from a diversion, such as playing a video game, then we are slowly going to wear ourselves out, and we will be more likely to get a cookie, have a drink, or binge watch a whole TV series once we do stop.

 

Just as our brains are not able to continually hold more and more information without making mistakes, our brains are not able to continually do more and more deep work without reaching a breaking point. As Cal Newport writes in his book Deep Work, for most people who are serious about doing their best work, the limit is roughly 4 hours of intense deep work per day. The mind, even a well trained mind, will get tired and lose the motivation to keep pushing through more deep work without making dangerous mistakes and becoming less productive in the long run. We have to keep in mind the twin forces of cognitive load and ego depletion, and focus on doing the right work at the right time, before our cognitive load is overwhelming and before our self-control has been depleted. We can do great work, but we have to be intentional about how we do our deep work, and we have to set up our environment to minimize the pull of distractions and the need for self-control.