Conscious and Unconscious Priming Effects

Conscious and Unconscious Priming Effects

"Another major advance in our understanding of memory was the discovery that priming is not restricted to concepts and words," writes Daniel Kahneman in his book Thinking Fast and Slow, "You cannot know this from conscious experience, of course, but you must accept the alien idea that your actions and your emotions can be primed … Continue reading Conscious and Unconscious Priming Effects

Creativity and our environment

Priming and Creativity

Continuing with the idea of priming, Richard Wiseman in his book 59 Seconds researches the work of Jens Forster from the International University Bremen in Germany.  Forster asked people to participate in simple creativity exercises in environments that were specifically controlled and measured.  Forster began with an activity to mentally prime individuals by asking them to … Continue reading Priming and Creativity

The Power of Our Environment - Priming Effects

The Power of Our Environment

While discussing the influence of small cues on our thought process, Richard Wiseman in his book 59 Seconds reflects on several studies that show how our environment can shape our thoughts and actions.  Wiseman explains the impact of small cues and the affect known as priming.  Priming involves triggers that lead to particular actions or thoughts becoming … Continue reading The Power of Our Environment