One of the draws that I have toward stoicism is the idea that both good things and bad things will happen around me, but that I can always decide whether something is good or bad and how I will move forward from the good things and bad things that happen around me. My reactions are something I can control even if I can’t control the weather, the person who cut me off on the freeway, or the economic downturn that sinks my business. In stoicism, I have found a set of tools for objectively viewing the world and developing an inner ability of focus and calmness.
One of the authors who taught me a lot about stoicism is Colin Wright and his book Becoming Who We Need To Be is a somewhat stoic look at the forces in our lives that shape the people we are becoming and how we can respond to those forces to become people who are well equipped to do the important things to help society become a better place. In one chapter of his book, Wright highlights an idea that many companies, industries, and professionals in American society now operate on a business model based on making us feel small. The business model positions the company, coach, or set of coaches as the only thing that can take us from where we are to where we want to go. Wright references certain types of gyms, certain health restaurants, and in some cases our coaches, mentors, or guides from the self-help world. In his book he writes, “I’m not saying there’s anything wrong with self-improvement. … But I am saying that when we become overly reliant on outside influences, encouragement, and incentives in how we feel about ourselves, we open ourselves up to abuse and mistreatment. We open ourselves up to being manipulated.”
Business models that rely on customers becoming reliant on them put us in a position where we cannot walk away. Their goal may seem like it is to provide great kick-boxing workouts or to help motivate people to get in shape and make good decisions, but what is really happening is the development of a cycle of dependency and the development of personal identities that don’t operate without the business at the center providing the affirmation that one is living properly, doing the right things to be healthy, and taking the right steps for a validated life. Stoic philosophy turns this business model on its head by suggesting that we already have all the means within the faculties of our minds to be fulfilled. We don’t need to tie our self-value and self-worth to the praise of another person. It is not up to money, social status, or the number of mornings at the gym which determine whether we are living the right life. We have value by virtue of being a human being and we can use tools around us to improve our health, try to reach out goals, or build a community of like-minded individuals, but we don’t have to tie our entire identity and value as a human to these industries in order to define ourselves and become valuable and meaningful.