Fundamental Attribution Error - Judging People in a WEIRD Way

Fundamental Attribution Error – Judging People in a WEIRD Way

In his recent conversation with Indian TV journalis, Barkha Dutt, Tyler Cowen and and Dutt had the following exchange:
 
 
“Cowen: Plenty of Whites in the United States have resources, education, but is it possible the Brahmins of India who come to America — they’re better at cracking foreign cultural codes, they’re more used to diversity, they’re more used to strange environments? …
 
 
Dutt: I guess my hesitation in answering your question is that I hate essentialism. It’s the same way that I hate it when people say women are better leaders because we are more empathetic. …”
 
 
This part of the conversation really stuck with me. I found it really interesting that Cowen was trying to ask a question about what has made people from upper classes/castes in India become so successful with running companies in the United States (Sundar Pichai of Google is an example they mentioned). For Cowen, this was a normal seeming question, but for Dutt, the question was WEIRDly weird. What she saw in the question was an aspect of essentialism, which she seemed to view as a shortcut way of explaining complex social phenomenon by boiling something down to one particular element. For Dutt, she didn’t see success for people at the top group as entirely due to their own dispositions but in many ways as a result of how society has treated people who are at the top and who have vast resources. Rather than something essential about the individual, rather than being WEIRD and looking at individual dispositions, Dutt looked at people as part of a larger whole.
 
 
WEIRD people (Western Educated, Industrialized, Rich, Democratic people) tend to see components rather than the whole. This means that when we look at individuals we don’t always see them in relation to society, but as individual actors with specific traits. Cowen’s question demonstrates this default way of thinking and how we judge ourselves and others.
 
 
In his book The WEIRDest People in the World, Joseph Henrich writes about how dispositional ways of thinking about ourselves and others leads to both Cognitive Dissonance and Fundamental Attribution Error. Henrich writes,
 
 
“In WEIRD societies, the pressure to cultivate traits that are consistent across contexts and relationships leads to dispositionalism – a tendency to see people’s behavior as anchored in personality traits that influence their actions across many contexts. For example, the fact that he’s lazy (a disposition) explains why he’s not getting his work done.” We look at an individual, judge their behavior and the things they say and determine something fundamental about who they are. From this judgment we make predictions about them, treat them a certain way, and justify rewards or punishments that they receive. When we look at ourselves, Henrich explains that we do complex mental gymnastics to dismiss negative traits and characteristics while convincing ourselves that we posses good traits. Henrich continues,
 
 
“The available evidence suggests that WEIRD people suffer more severely from Cognitive Dissonance and do a range of mental gymnastics to relieve their discomfort. Second, dispositional thinking also influences how we judge others. Psychologists label this phenomenon Fundamental Attribution Error, though it’s clearly not that fundamental; it’s weird.”
 
 
Our tendency toward dispositionalism and essentialism is more common in WEIRD societies than in other societies. We make judgments about other people based on how we see them act and behave in one context. We project traits associate with that behavior onto the individual and assume that those traits are consistent across all contexts and relationships for the individual. We further project those traits among broader groups to which the individual belongs. And this can lead to many problems like bias (both positive and negative), discrimination, halo effects, and segregation. We lock up criminals for a long time because we assume they are purely evil. We hear a passionate campaign speech and assume a political figure and their party can do no wrong. We segregate our neighborhoods economically so that we can get away from lazy people who can’t hold good jobs. All of these are examples of us making a WEIRD judgment about an individual’s dispositions and projecting specific traits across all contexts for the individual and the groups to which they belong. We make fundamental errors in this attribution process and that can be quite damaging for ourselves and society in the long run. This is a WEIRD way to think about the world, and something we should be aware of as we try to understand ourselves and our societies.
A WEIRD Way to View the Self

A WEIRD Way to View the Self

“Compared to much of the world,” writes Joseph Henrich in his book The WEIRDest People in the World, “WEIRD people report behaving in more consistent ways … across different types of relationships, such as with younger peers, friends, parents, professors, and strangers. By contrast, Koreans and Japanese report consistency only within relational contexts – that is how they behave separately toward their mothers, friends, or professors across time.”
 
 
In the United States, we care a lot about the idea of our true self. We want to be able to be our true self in all of our relationships and in all of the various situations and settings that we may find ourselves in. It is important for us to understand this one true self and to be that person wherever we are. To fail to do so is to be inauthentic in our relationships with others, possibly dishonest with ourselves, and at worst a hypocrite.
 
 
But this is not a universal way of thinking about the self that all humans share. As Henrich notes, this is a pretty WEIRD (as in Western, Educated, Industrialized, Rich, Democratic) way to think about the self. Many other cultures don’t focus on being a single true self across various relationships. In the United States we try to be the same person with our co-workers, family, social groups, and grocery store strangers. We frown on the idea of being nice and sociable with our friends but cold and hard to engage when talking to a mechanic or grocery store clerk. We would criticize someone who is endearing around their mother or grandmother, but then tries to be a gangster around their friends. Other countries and cultures, however, do not share these concerns.
 
 
Henrich continues, “while Americans sometimes see behavioral flexibility as two-faced or hypocritical, many other populations see personal adjustments to differing relationships as reflecting wisdom, maturity, and social adeptness.”
 
 
Is it two faced to be highly respectful of your boss and to change your propensity for cussing when around them? Is it a display of social adeptness to be goofy and funny around small children but reserved around professional colleagues?
 
 
To me, it is really interesting that something so central to American culture can be such an outlier across the various cultures of our planet. It feels obvious to me that we should strive to be one person and not someone who presents different faces or different personalities and general dispositions to different people. But it is also incredibly difficult to always be the same person we strive to be across different contexts. It is incredibly emotionally challenging to be friendly and bubbly all day long and to maintain that attitude when running in for last minute groceries at the end of the day. Perhaps we don’t need to try so hard to be the same person all the time, perhaps we can remember that it is a WEIRD pressure that we feel when we feel a need to unify ourself across all settings and relationships. Perhaps we can step back and look at these different cultural approaches to the idea of the self and sometimes ease up on our WEIRD worries. But then again, maybe this WEIRD focus of ours is helping us and our culture move in better directions. Maybe it helps us be more thoughtful and considerate of others, and maybe it helps us strive to be better people in all that we do. 
Behavioral Consistency

Behavioral Consistency

An interesting observation that Quassim Cassam highlights in his book Vices of the Mind is summed up with a simple sentence from the author, “some vices require a great deal of behavioral consistency while others do not.”
The technical term for describing a vice or a virtue that requires consistency is fidelity. When we think about virtues, we probably think of characteristics, traits, and behaviors that necessarily must be consistent within an individual across time, space, and circumstances. To be a generous person, you must be generous in all aspects of life. To be kind, loving, trustworthy, and brave require the same. Vices, however, seem to be more on the low fidelity side, at least for some.
Cruelty is an example that Cassam uses to highlight a low-fidelity, or low-consistency vice. You don’t have to be cruel to everyone and every living thing you meet, but if someone sees you be cruel to another person in a stressful situation, or be cruel to an animal, a single instance of cruelty is all that may be needed to brand you as a cruel person.
Other vices, like laziness or gullibility, seem to exist more along a spectrum. I’m sure that many of us know people who are incredibly hard working in one aspect of life, but very lazy in others. Perhaps you know a great athlete who is too lazy to apply themselves fully in their professional career, or a motivated professional who seems to lazy to get to bed early so they can get to the gym in the morning. These people are harder to categorize broadly as lazy, and instead are categorized as lazy in certain regards. Cassam shows that the same can be true of someone who is gullible. People can be gullible across the board, gullible in narrow and unusual situations, or only occasionally gullible.
When we think about whether we or other people are virtuous or full of vices, we should consider whether our virtues or vices are high or low fidelity. Should we consider wealthy business owners as greedy or cruel because they laid off their employees, or should we take a larger view of the economic and structural decision-making? Should we consider the wealthy donor to our hometown university as generous with just a single large donation? Thinking about behavioral consistency within virtues and vices can help us better understand or own behavior and better contextualize the behaviors of others, hopefully helping us better think about good or bad behaviors in society.
A Lack of Internal Consistency

A Lack of Internal Consistency

Something I have been trying to keep in mind lately is that our internal beliefs are not as consistent as we might imagine. This is important right now because our recent presidential election has highlighted the divide between many Americans. In most of the circles I am a part of, people cannot imagine how anyone could vote for Donald Trump. Since they see President Trump as contemptible, it is hard for them to separate his negative qualities from the people who may vote for him. All negative aspects of Trump and of the ideas that people see him as representing are heaped onto his voters. The problem however, is that none of us have as much internal consistency between our thoughts, ideas, opinions, and beliefs for any of us to justify characterizing as much as half the country as bigoted, uncaring, selfish, or really any other adjective (except maybe self-interested).

 

I have written a lot recently about the narratives we tell ourselves. It is problematic that the more simplistic a narrative, the more believable and accurate it feels to us. The world is incredibly complicated, and a simplistic story that seems to make sense of it all is almost certainly wrong. Given this, it is worth looking at our ideas and views and trying to identify areas where we have inconsistencies in our thoughts. This helps us tease apart our narratives and recognize where simplistic thinking is leading us to unfound conclusions.

 

In Thinking Fast and Slow, Daniel Kahneman shows us how this inconsistency between our thoughts, beliefs, and behaviors can arise, using moral ambiguity as an example. He writes, “the beliefs that you endorse when you reflect about morality do not necessarily govern your emotional reactions, and the moral intuitions that come to your mind in different situations are not internally consistent.”

 

It is easy to adopt a moral position against some immoral behavior or attitude, but when we find ourselves in a situation where we are violating that moral position, we find ways to explain our internal inconsistency without directly violating our initial moral stance. We rationalize why our moral beliefs don’t apply to us in a given situation, and we create a story in our minds where there is no inconsistency at all.

 

Once we know that we do this with our own beliefs toward moral behavior, we should recognize that we do this with every area of life. It is completely possible for us to think entirely contradictory things, but to explain away those contradictions in ways that make sense to us, even if it leaves us with incoherent beliefs. And if we do this ourselves, then we should recognize that other people do this as well. So when we see people voting for a candidate and can’t imagine how they could vote for such a candidate, we should assume that they are making internally inconsistent justifications for voting for that candidate. They are creating a narrative in their head where they are making the best possible decision. They may have truly detestable thoughts and opinions, but we should remember that in their minds they are justified and making rational choices.

 

Rather than simply hating people and heaping every negative quality we can onto them. We should pause and ask what factors might be leading them to justify contemptible behavior. We should look for internal inconsistencies and try to help people recognize these areas and move forward more comprehensively. We should see in the negativity in others something we have the same capacity for, and we should try to find more constructive ways to engage with them and help them shift the narrative that justifies their inconsistent thinking.
Scale versus replication

Replication Versus Scale

I used to work for a healthcare tech company based out of San Francisco, and the word scale was almost a mantra. Whenever we did anything, from a small policy to the introduction of a new product or service, the question was always, will this scale? It is an important and crucial question for a growing organization. Before anything was introduced, we always considered the future, whether the new process would work if we had more customers, more covered lives, more emails, and more work. If the amount of effort, oversight, and individual contribution was too high, then we new we were not looking at something that would scale. We needed processes where the amount of additional work would be negligible as we grew, that was the key to scale.

 

For many organizations, however, scale isn’t necessarily the most important goal. Instead, the focus is on replication, to grow and expand in new spaces, new markets, and new products. Replication is something different than scale. While scale sought to reproduce the same outcome, the same process, and the same expectations in all settings, replication takes a slightly different approach to the same end goal. We still want the same successful outcome, but the goal doesn’t include having mirrored consistency in approach with diminishing marginal effort for each new customer. Replication is adaptable to changing local conditions.

 

Dave Chase describes it like this in his book The Opioid Crisis Wake-Up Call, “Replication varies from application to application; scalability seeks to apply the same things everywhere. This distinction is a subtle but absolutely critical success factor.”

 

In retail, social media, and chain restaurants, scale is crucial. You want every coffee you order at Starbucks to be the same, regardless of whether you are at the first Starbucks in Pike Place, or a brand new Starbucks in a Las Vegas suburb. You want your eggplant Parmesan at Olive Garden to be the same today and next month, and social media companies want everyone to have the same account set-up and access settings so that it is easier to manage all the companies, individuals, and organizations that create accounts. Scale makes things consistent, reduces administrative burden, and keeps costs down.

 

Replication is more adaptable from region to region, setting to setting, and industry to industry. The goal might be very similar, say to reduce healthcare costs, but the organizations and spaces might vary dramatically, say from nursing homes to companies offering remote medical second opinions. What Chase argues is that many healthcare organizations shouldn’t get too caught up on scale, and should focus more on replication. Hospitals can learn from nursing homes and replicate the approaches they take to improve patient adherence to medication regimens, knowing that there is some overlap and some divergence in their patient populations. Health plans can replicate patient education models that hospitals find successful, even though the patient education from the health plan will take place in a different form and space.

 

Scale dictates what should be done to create exact copies of a process with diminishing marginal costs, but replication is necessary when dealing with multiple confounding variables in dynamic and ever changing spaces. Scale might be needed for economic success at national and multinational levels, but replication provides the flexibility and creativity needed for success when a cookie-cutter model can’t be followed.

Judicial Sentencing and Daylight Saving Time

Our justice system in the United States is not the greatest system that we have developed. In recent years a lot of attention has been paid to disparities in sentencing and ways in which the system doesn’t seem to operate fairly. For instance possession of the same amount crack cocaine and powder cocaine carried different mandated sentences, even though it was the same drug just in different forms. The sentencing differences represented a bias in the way we treated the drug considering who was more likely to be a crack versus powder cocaine user.

 

In general, we believe that our system is fair and unbiased. We like to believe that our judges, jurors, and justice system officials are blind, only seeing the facts of the case and making rational decisions that are consistent from case to case. It is important that we believe our system works this way and that we take steps to ensure it does, but there is evidence that it does not and that basic factors of our humanity prevent the system from being perfectly fair.

 

An interesting example of the challenges of creating a perfectly balanced judicial system is presented in Daniel Pink’s book When. Pink’s book is an exploration of time and the power of timing in our lives. He presents evidence that the human mind’s decision-making ability deteriorates throughout the course of the day, becoming less nuanced, less analytical, and more easily distracted the longer we have been awake and the longer we have been focused on a task. Judges are no exception.

 

Pink references a study that shows that simple timing changes can impact the decisions that judges make, even when the timing seems as though it should be irrelevant. Pink writes, “Another study of U.S. federal courts found that on the Mondays after the switch to Daylight Saving Time, when people on average lose roughly forty minutes of sleep, judges rendered prison sentences that were about 5 percent longer than the ones they handed down on typical Mondays.”

 

A slight loss of sleep, and a slight change in time resulted in inconsistent sentencing within our courts. The decisions our judges make are nuanced and challenging, and our judges have to make multiple life impacting decisions each day. Unfortunately, the system within which they operate is not designed to help provide more consistency across scheduling. Factors such as Daylight Saving Time, extensive blocks between lunch and breaks, and long daily schedules wear out our judges, and lead to less nuanced thinking and less fair sentences. We should think about how our system impacts the decisions we make (within the judicial system, the corporate board room, and on the factory floor) and try to redesign systems around time to help people make better and more consistent decisions.