I’m not big into materialism and I notice a lot of problems in trying to purchase ever greater and more expensive things. I’m one of those people who would probably repeat the trite line of “I’d rather buy an experience than a thing” or “I want to use my money to purchase memories and things that will stick with me rather than things that wear out.” What I need to remind myself, however, is that purchasing experiences over material objects does not remove me from the human drive to use our purchases to show off.
In The Elephant in the Brain Kevin Simler and Robin Hanson write about making experience purchases. Part of why we make these purchases is to enjoy a new experience, see something new, and get away to make new memories as we claim, but part is about something else. “Buying experiences also allows us to demonstrate qualities that we can’t signal as easily with material goods, such as having a sense of adventure or being open to new experiences,” the authors write.
Our experience purchases never happen in a vacuum. We come back from Hawaii with a great tan. We post pictures of the waterfall at the top of our hike on social media. We tell our friends and coworkers about the great meals and the amazing show that we went to. Our experiences don’t stay in the place we visited (sorry Vegas!), and in some ways, that is the point. Part of why we go on vacations, sign up for running events, take fishing trips, or visit the big city is so that we can have new stories to tell when we get back. This is part of the appeal and part of the value of our journeys.
This makes sense to me when I think about how we evolved. Even for those of our ancestors who were more predisposed to be home bodies taking care of the local tribal and group needs, a journey away could provide new insights and stories for others. Possibly a warning of traveling away, possibly of news of something new that might be on its way, and possibly just stories about something different. These tales and stories could help build group cohesion as a whole, and could help the story teller rise in terms of social status in the group to pass on their genes.
In the world today we should remember this. When we take a trip, we should consider our desire for sharing every detail, and we should consider whether we are sharing for others or for our own gain. We might still brag a bit about where we went, but we should do so with a conscious understanding of what we are doing, rather than denying our (potentially) true motives.