“The media” is a term that is frequently used to categorize journalists, newspapers, and broadcast news shows. We often use “the media” in a negative way, complaining about coverage of events in unfair and oversimplified ways. “The media” always seems to have an agenda, a narrative, and a specific concern plucked from the zeitgeist that will fade away without a real resolution. But this idea is a bit misleading. Categorizing only news sources as “the media” misses out on a lot of media consumption that we engage with every day. It also lumps together news organizations and sources that have vastly different ways of operating, different profit motives, and different general beliefs. Even within a single news or media source there can be things that are terrible, things that are marvelous, and things that we barely notice.
Challenges with “the media” have existed as long as news and media have existed. Books, even fiction books, have been burned and banned almost as long as books have existed. People expressing heretical views against churches or governments have also received the same fate across human history. But “the media” has been a lens through which we have understood the world past and present. Expanding our view of media to include books, movies, podcasts, and even TikTok videos shows us how media consumption can be cultural cornerstones of our highest values and simultaneously cesspools of rot.
In the George Herriman biography Krazy, author Michael Tisserand includes a quote from a critique written by Gilbert Seldes in the Pittsburgh Sun in the 1920’s. Tisserand’s passage reads:
“In his initial appraisal of Krazy Kat [George Herriman’s celebrated comic strip], he wrote that the cult of the genius of the comic strip who has created the fantastic little monster is a growing one. He added if we have to condemn utterly the press which demoralizes all thought and makes ugly all things capable of beauty, we must still be gentle with it, because Krazy Kat, the invincible and joyous, is a creature of the press, inconceivable without its foundation of cheapness and stupidity. He is there to enliven and encourage and to give much delight.“
I really like this quote when viewed through the lens of “the media” that I have been trying to lay out in this post, even though Seldes uses “the press” in the quote above. Categorizing “the media” as entirely worthless or negative or alternatively categorizing “the media” as a cornerstone of democracy is an overly broad brush with which to paint news and information ecosystems. There are things we may hate about “the media” but there are also things we may find invaluable and necessary. Thinking clearly about the media requires that we delve into the particulars, understand the profit motives, understand the competition, and understand the forces that drive the things we like and dislike.
Individually, we are probably powerless to change the course of “the media” or how we talk about “the media.” However, we can think about the choices we make in relation to “the media” and to our friends, family, and colleagues. We can engage in meaningful and deep topics, or we can become enraged over shallow and meaningless topics. We can enjoy the cultural reflections of the shallow or we can criticize them. Ultimately, “the media” is a product of our humanity, and we can project onto it what we want, but we shouldn’t categorize an entire institution as rotten or democracy saving as a whole. “The Media” is complex and has multiple layers running throughout each interconnected element.