Predictable Outcomes

Predictable Outcomes

"In many domains people are tempted to think, after the fact, that an outcome was entirely predictable, and that the success of a musician, an actor, an author, or a politician was inevitable in light of his or her skills and characteristics. Beware of that temptation. Small interventions and even coincidences, at a key stage, … Continue reading Predictable Outcomes

Confident Nudges & Strong Opinions

Confident Nudges & Strong Opinions

Cass Sunstein and Richard Thaler describe an experiment in their book Nudge where people were placed in a group in a dark room with a small point of light. Due to an illusion with the brain processing visual information, the small point of light appears to move slightly, even though it is stationary. The lead … Continue reading Confident Nudges & Strong Opinions

Framing and Nudges

Framing and Nudges

"Framing works because people tend to be somewhat mindless, passive decision makers," write Cass Sunstein and Richard Thaler in their book Nudge. "Their Reflective System does not do the work that would be required to check and see whether reframing the question would produce a different answer."   Framing is an important rhetorical tool. We … Continue reading Framing and Nudges

Nudges for Unrealistic Optimism

Nudges for Unrealistic Optimism

Our society makes fun of the unrealistic optimist all the time, but the reality is that most of us are unreasonably optimistic in many aspects of our life. We might not all believe that we are going to receive a financial windfall this month, that our favorite sports team will go from losing almost all … Continue reading Nudges for Unrealistic Optimism

Nudges Versus Regulation

Nudges Versus Regulation

"Libertarian paternalism, we think, is a promising foundation for bipartisanship." Write Cass Sunstein and Richard Thaler in their book Nudge. The authors are in favor of a governance structure that does not eliminate choice and possibility for people in the world. They are in favor of a system that allows flexibility for the people who … Continue reading Nudges Versus Regulation

Paternalistic Nudges - Joe Abittan

Paternalistic Nudges

In their book Nudge, Cass Sunstein and Richard Thaler argue in favor of libertarian paternalism. Their argument is that our world is complex and interconnected, and it is impossible for people to truly make decisions on their own. Not only is it impossible for people to simply make their own decisions, it is impossible for … Continue reading Paternalistic Nudges

The Power of Inertia - Joe Abittan

The Power of Inertia

For Richard Thaler and Cass Sunstein, inertia plays a critical role in the idea of using nudges to influence people toward making good decisions. Particularly in regard to default choices, inertia matters a lot. People accept defaults, and making any change, whether it is trivial, important, time consuming, or very simple, is stubbornly resisted by … Continue reading The Power of Inertia