Counter-Enlightenment Goals

Counter-Enlightenment Goals

When I think about  The Enlightenment I think about rational thinkers making their best attempts to examine the world free from bias. I think of individuals who pursued new knowledge and truth and believed that life should be organized around reason. Many of them probably failed to live up to such goals, but their aspirations were virtuous in the sense that they attempted to live their lives not according to their own desires and pleasures but according to what science could show them was true and accurate about the physical world and man’s place within it.
 
 
Today, these Enlightenment values still exist and are with us, but they have dwindled to an extent. Science can tell us what is accurate and what is true. Reason can tell us what is good for ourselves, our society, and our planet. But neither can tell us how we should find enjoyment in our lives, how we should appreciate art and beauty, or what and who we should love. We can use statistical analyses, research surveys, and other tools of science and reason to determine a course of life that is likely to maximize certain values, but science and reason cannot pick the values we chose to maximize. There is something else, some intangible sense of a life worth living, of what we naturally gravitate toward and resonate with that science cannot answer for us. This is part of the heart of the counter-Enlightenment.
 
 
“A child of the counter-Enlightenment, then,” writes Steven Pinker in The Better Angels of Our Nature, “does not pursue a goal because it is objectively true or virtuous, but because it is a unique product of one’s creativity.”
 
 
American individualism is in many ways a product of this form of counter-Enlightenment. It is clear that drinking less, not smoking or vaping, driving less expensive vehicles, and exercising daily are good for us. It is clear that doing these things are likely to help us live healthy lives that are not overly financially burdened. But for many people, doing so is boring, hard, and unrewarding at an individual level. We want to be able to enjoy life with a vice or two. We want to have an expensive and unique car, even if it financially pushes us to the brink. We don’t want to spend all our free time exercising when there are such great TV shows and movies to watch and such great desserts out there to try. We are not motivated by what is objectively true, statistically likely to lead to a life that is healthy and financially stable, and what might be considered virtuous. We are motivated by what we can do to set ourselves apart, what we can do to be a uniquely creative individual, by what we can do to live a pleasurable and interesting life. The counter-Enlightenment fuels us to make decisions that rationally seem counterproductive to living a long, healthy, and successful life. But if we consider that our goals is to maximize our unique, entertaining, and creative life choices, then much of what we chose to do begins to make sense. We do not have Enlightenment goals, but rather our own counter-Enlightenment goals for life.
Are we Happy?

Are We Happy?

In the book Sapiens, Yuval Noah Harari asks a simple question that I had never paused to ask prior to reading his book. Are we happier than humans of the past? Are we happier than the humans who fought and lived through WWII or WWI? Are we happier than the humans alive when Christopher Columbus set sail in 1492? Are we happier than the ancient Romans? Are we happier than humans living 20,000 years ago? Are we happier than the first homo Sapiens?
“Historians seldom ask such questions,” Harari writes, “…yet these are the most important questions one can ask of history.” These questions are important, Harari argues, because most of the organization and progress of our lives is in one way or another geared around increasing human happiness. If history is not exploring the happiness of humans, than each step in human cultural evolution is a step that may not serve humans for the best. It also means that our ideas and views of how the world should be organized to help expand human happiness and flourishing may be based on incorrect judgements of happiness.
Happiness is difficult to measure and quantify. We are not actually all that good at thinking about our own happiness. Daniel Kahneman suggests that we have an experiencing self, which is our active conscious self, and a remembering self, which pauses to think back on our lives. Those two selves experience happiness differently. Getting beyond just ourselves and measuring the happiness of others is even more difficult, especially when those others lived 30,000 years ago.
So instead of measuring happiness we measure progress. We measure electrical devices, time spent in leisure activities, energy used to heat or cool homes, rates of sex, rates of violence, and other proxies for human happiness or unhappiness. These measures are probably a good way to estimate happiness, but we can see that they don’t tell the whole story. It is also possible for societies and collectives to become focused on a single measure, and drive toward that measure as if it were a goal that should be achieved to produce more happiness. Sometimes efforts to increase GDP, access to electricity, and other noble sounding efforts produce more of one thing at the expense of other things that contribute to human happiness. In the end, pursuing progress may not be an avenue for pursuing happiness
When we think about human progress, about our lives and where we want to head, and about what we think is best for society we should consider happiness. We should consider whether we are happier than humans in the past and think about whether the things we strive for are the things that are most likely to bring happiness to ourselves and others. This isn’t to say we shouldn’t have progress in our lives, that cultural evolution is bad, or that happiness is all that matters, but we shouldn’t assume we will always progress in ways that will make us happier just progress it increases our technological capabilities or brings us more resources.
Where is Capitalism Today?

Where is Capitalism Today

“Capitalism began as a theory about how the economy functions,” writes Yuval Noah Harari in his book Sapiens, but today, capitalism is more than just an economic theory. “Capitalism gradually became far more than just an economic doctrine,” writes Harari, “it now encompasses an ethic – a set of teachings about how people should behave, educate their children, and even think.”
 
 
Capitalism is the basic framing through which most of us live our lives. If you live in the United States you probably get bombarded with advertisements all day long. Those advertisements are a product of capitalism (a message to get you to purchase more things and use your capital) and also reflect the general nature of the capitalistic system we live within. We praise two parent families with children who purchase the newest things, have the most expensive stuff, and take the most exciting vacations. Everywhere you look you see advertisements featuring parents purchasing things and experiences to enrich the lives of their children. You see messages about the things you could be if you spent your money on a new car, a new outfit, or traveled to a new place.
 
 
Underlying all of these messages is that the true way to exist within society is through purchases. Buy more, spend more, work more, all in service to the economy and our own consumption of materials and experiences. Those who work and produce are good, those who have lots of resources to spend and spend them freely are even better. A hermit, not working, not producing, and not spending money, is the worst thing you can be.
 
 
I think it is important to step back and recognize how many areas of our lives are influenced by something that started as a way to describe a set of economic principals. Major decisions, like where we should live or whether we should have children, are often influenced by ideals found within capitalism. In many ways, capitalism has become the end goal, and not just an economic theory. Many values have taken a back seat to consumption, or the appearance of consumption, and that can leave life feeling empty, cold, and somewhat vain.
Integrating the Poor

Integrating the Poor

In $2.00 A Day, Kathrin Edin and H. Luke Shaefer write the following about working to improve the lives for the poorest people in the Untied States, “the primary reason to strive relentlessly for approaches that line up with what most Americans believe is moral and fair is that government programs that are out of sync with these values serve to separate the poor from the rest of society, not integrate them into society.” Shaefer and Edin explain that most Americans think we should be doing more to help the poor, but that they also dislike the idea of giving free aid to the undeserving. Consequently, any programs that are designed to help the poor, the authors argue, should be generous, but should match what Americans believe is moral and fair, otherwise it will leave the poor as an undeserving separate class, and keep them from integrating with society.
This is an important idea to consider. We want to do more to help the poor, and many would argue that we have an obligation to help the poorest among us live dignified lives with a reasonable floor set for their income, healthcare, education, and access to opportunities to advance. At the same time, giving aid and benefits to those who are not seen as deserving, particularly in America where we constantly judge ourselves and others on measures of hard work and moral character, will create problems and schisms within society. The result would be a form of economic segregation, cutting the poorest off from the rest of society, perpetuating and reinforcing the existing problems that we see among the poorest individuals in the nation.
The authors continue, “the ultimate litmus test we endorse for any reform is whether it will serve to integrate the poor – particularly the $2.00-a-day poor – into society. It is not enough to provide material relief to those experiencing extreme deprivation. We need to craft solutions that can knit these hard-pressed citizens back into the fabric of their communities and their nation.”
One of the great failings of our current society is our de facto acceptance of economic segregation in the United States.  For a few decades the poor were stuck in dense and ignored city centers while the middle class fled to suburbs to live out the American Dream and the wealthy locked themselves within gated communities to keep their vast wealth to themselves, away from the prying eyes of everyone else. The poor were cut off from any real or meaningful interaction with the middle and upper classes.  Zoning regulations and the way we developed neighborhoods meant that people in certain areas all had similar incomes. The rich were grouped among the rich, the middle class among the middle class, the poor among the poor, and the poorest of the poor amongst only themselves. Real community connection for each group dissipated, with no group fully comprehending the struggles, fears, and problems of the others.
The poorest of the poor were the ones most hurt by this economic segregation, and it is one of the first things the authors suggest we address to begin to help the poor. Their first suggestion is a jobs guarantee, to ensure that everyone can do some sort of work to earn money and be seen as deserving for further aid. In the end, however, I think the authors would agree that we need to find ways to better integrate society and rebuild community organizations and institutions that help bring people together, not keep them separated in their own homes and neighborhoods, where everyone else that they interact with in a meaningful way is like they are. We cannot address the worst poverty in our country if we don’t find a way to overcome economic segregation and to better integrate the poor into society in a meaningful way.
Aspiration Rules

Aspiration Rules

My last post was all about satisficing, making decisions based on alternatives that satisfy our wants and needs and that are good enough, but may not be the absolute best option. Satisficing contrasts the idea of maximizing. When we maximize, we find the best alternative from which no additional Pareto efficiencies can be gained. Maximizing is certainly a great goal in theory, but in practice, maximizing can be worse than satisficing. As Gerd Gigerenzer writes in Risk Savvy, “in an uncertain world, there is no way to find the best.” Satisficing and using aspiration rules, he argues, is the best way to make decisions and navigate our complex world.

 

“Studies indicate that people who rely on aspiration rules tend to be more optimistic and have higher self-esteem than maximizers. The latter excel in perfectionism, depression, and self-blame,” Gigerenzer writes. Aspiration rules differ from maximizing because the goal is not to find the absolute best alternative, but to find an alternative that meets basic pre-defined and reasonable criteria. Gigerenzer uses the example of buying pants in his book.  A maximizer may spend the entire day going from store to store, checking all their options, trying every pair of pants, and comparing prices at each store until they have found the absolute best pair available for the lowest cost and best fit. However, at the end of the day, they won’t truly know that they found the best option, there will always be the possibility that they missed a store or missed a deal someplace else. To contrast a maximizer, an aspirational shopper would go into a store looking for a certain style at a certain price. If they found a pair of pants that fit right and was within the right price range, then they could be satisfied and make a purchase without having to check every store and without having to wonder if they could have gotten a better deal elsewhere. They had basic aspirations that they could reasonably meet to be satisfied.

 

Maximizers set unrealistic goals and expectations for themselves while those using aspiration rules are able to set more reasonable, achievable goals. This demonstrates the power and utility of satisficing. Decisions have to be made, otherwise we will be wandering around without pants as we try to find the best possible deal. We will forego opportunities to get lunch, meet up with friends, and do whatever it is we need pants to go do. This idea is not limited to pants and individuals. Businesses, institutions, and nations all have to make decisions in complex environments. Maximizing can be a path toward paralysis, toward CYA behaviors (cover your ass), and toward long-term failure. Start-ups that can satisfice and make quick business decisions and changes can unseat the giant that attempts to maximize every decision. Nations focused on maximizing every public policy decision may never actually achieve anything, leading to civil unrest and a loss of support. Institutions that can’t satisfice also fail to meet their goals and missions. Allowing ourselves and our larger institutions to set aspiration rules and satisfice, all while working to incrementally improve with each step, is a good way to actually move toward progress, even if it doesn’t feel like we are getting the best deal in any given decision.

 

The aspiration rules we use can still be high, demanding of great performance, and drive us toward excellence. Another key difference, however, between the use of aspiration rules and maximizing is that aspiration rules can be more personalized and tailored to the realistic circumstances that we find ourselves within. That means we can create SMART goals for ourselves by using aspiration rules. Specific, measurable, achievable, realistic, and time-bound goals have more in common with a satisficing mentality than goals that align with maximizing strategies. Maximizing doesn’t recognize our constraints and challenges, and may leave us feeling inadequate when we don’t become president, don’t have a larger house than our neighbors, and are not a famous celebrity. Aspiration rules on the other hand can help us set goals that we can realistically achieve within reasonable timeframes, helping us grow and actually reach our goals.
External Versus Internal Goals

External Versus Internal Goals

I don’t think about it as much any more, but several years ago I was nearly obsessed with the idea of intrinsic versus extrinsic motivation. I ran cross country in high school and at the time I was very motivated by winning medals, winning a state championship, and impressing my friends and family. After graduating and starting college, I was no longer on a team, but I was at the peak of my running and I was still motivated by shiny medals and bragging rights. For a long time, my motivation with running was extrinsic and I was focused more on external versus internal goals.

 

However, after I finished my undergrad and started working, got married, and eventually returned for more school, I had to re-think my motivation with running. I have asthma, so I was never quite able to be the best runner in any given race, but I was always competitive and if I got lucky I could win a race here or there. I could live up to the external goals that I set for myself. But once I started working 40 hour weeks and had to balance my time between work, a new wife, and eventually returning to school, I couldn’t run enough or be competitive enough to match those external goals. If I was going to keep running at all, my motivation had to be intrinsic, and I had to identify internal goals that could challenge me and keep me motivated. This is why a few years back my mind was constantly thinking about ideas of motivation.

 

The last few years, extrinsic versus intrinsic motivation and external versus internal  goals haven’t been on my mind as much, but thoughts about motivation and goals came back to me while reading Gerd Gigerenzer’s book Risk Savvy. When discussing recent increases in rates of anxiety among young people today he writes:

 

“The best explanation can be found in what young people believe is important in life: in the distinction between internal and external goals. Internal goals include becoming a mature person by strengthening one’s skills, competences, and moral values, and living a meaningful life. External goals have to do with material rewards and other people’s opinions, including high income, social approval, and good looks. People’s goals have shifted steadily since the end of World War II toward more and more extrinsic goals. Annual polls of college freshman showed that recent generations judged being well off financially as more important than developing a meaningful philosophy of life.”

 

I think that Gigerenzer’s message is a little overblown and has a little kids these days element to it, but I think the trend he identifies is generally correct, but possibly mischaracterized*. Studies have shown that our overall level of wealth or wellbeing doesn’t really mean much to us and isn’t predictive of happiness. Our expectations and a sense of improved wellbeing and opportunity is predictive of happiness. Today, young people are more connected to the world. They see more possibilities, see more ways to use and spend wealth, and have a much bigger world than children around the time of WWII. A child growing up in a small town around the 1950’s or 1960’s may have been impressed by the dentist’s house and new car, but today, a child growing up in a small town can see far more opulence than the dentist’s Mercedes. He can easily log into any social media platform and see LeBron’s mansion and Drake’s new Bugatti. It may not be that people’s goals have shifted between external or internal, but that the external goals have become far more conspicuous, expensive, and extravagant, making them all the more noteworthy and hard to reach.

 

Combine this increase in expectations of wealth and standards of living with a near constant consumer culture messaging in TV, radio, and social media advertisements, and it is not hard to imagine that external goals have become more important than internal goals as Gigerenzer notes. We are presented an image of a successful life that is full of material possessions, to the point of being unattainable. Having financial wealth, owning a large home, and having lots of toys is presented as more than just an image of success, it is in some ways presented as a morally correct way to live.

 

The problem, as I learned with running, of having external versus internal goals, is that you can’t always live up to external goals based on the ideas, skills, and thoughts of other people. No matter how hard I trained, I was simply never going to be the best runner in my city because I have asthma. On top of that, I have other constraints that are inherent to the life I live. By sticking to external goals, I would have been burnt out and defeated, likely giving up running completely. Much of the motivation and goals we set for ourselves in life are similar to the goals I had with running. We want a certain income level, a certain size house in a certain neighborhood, and a certain car to go with it all because all those things will impress other people. External goals create pressures that don’t need to exist, and can drive us to anxiety as we try to impress other people.

 

Internal goals are more realistic and can be more appropriately tailored to our actual interests, abilities, and limitations. For example, I have goals around running that are focused on health, avoiding injury, and feeling good about my physical shape. I can still have goals around running a certain mileage or a certain pace, but I try hard to calibrate those goals around my own abilities rather than the performance of my friends. Internal goals that are focused on growth and development rather than displays of wealth and social status are healthier and can actually help us achieve more than external goals that don’t align well with who we are and how we actually want to live. In the end, being able to recognize this and adjust our goals is important if we want to flourish and avoid unnecessary stress and anxiety.
*I wrote this post about a week ago, and since then have read a section of Steven Pinker’s book Enlightenment Now which further challenges Gigerenzer’s assertion that college students these days are different than college students of the post-war period. Pinker notes that studies like the ones that Gigerenzer highlights are unreliable because it is almost impossible to accurately compare different cohorts at different times. Far more people attend college today than they did during the post-war period. It is possible that even more people with intrinsic motivations for learning attend college today, but that they may be outnumbered in surveys by students with external motivations. It is possible that the increasing number of students just changed the mixture of responses, and doesn’t represent some overall change in human mindsets. Pinker presents additional challenges to these long-term comparisons which I will try to link to in a future post.
Focus on Process

Focus on Process

Recently, Tyler Cowen released a podcast interview he did with Annie Duke, someone I remember from the days when my brother watched tournaments for the World Series of Poker.  A line from the interview really stood out to me and is something I think about in my life all the time, but haven’t stated as eloquently as Duke. In the interview she says, “The way to happiness is to focus on process. Then the winning becomes secondary to that. It becomes a way to keep score on how you’re doing on the process piece. And to really focus on that as opposed to focusing on the end result.”

 

I really like the way that Duke thinks about life, happiness, and process. So often in our lives we look at the end results. We ask ourselves if our house is big enough, if our car is fancy enough, if we have a good enough job, and if we took a good enough vacation this year. The problem, however, is that these are end results that we use to judge ourselves. They are lag measures, not lead measures, and as a result they only tell us how we are doing long after we have a chance to make improvements and adjust our approach. The second problem with thinking about the end results is that the end result we pick is arbitrary and in many cases our chances of achieving our desired end result are often beyond our control. There are so many random variables that can determine how successful you become and exactly where you end up. In poker, the randomness and chance within the game is part of its appeal, and sometimes whether you walk away with the most chips or with none is as much a matter of luck on a single hand as it is a matter of skill and intelligence.

 

Similarly, in Letters From a Stoic, Seneca writes, “When one is busy and absorbed in one’s work, the very absorption affords great delight; but when one has withdrawn one’s hand from the completed masterpiece, the pleasure is not so keen.” This quote from Seneca highlights the importance of maintaining good process. We are happy when we are engaged and active in our pursuit of a goal. Achieving our goal and no longer have work to do in pursuit of our goal is actually less fulfilling than the process to obtain the goal itself.

 

When we consider the quotes from both Seneca and Duke we see how important it can be to think about our daily habits, routines, and processes. If we can focus on goals related to process then we can have something meaningful to engage with that is unlikely to disappear and leave us feeling empty once reached. For a poker player, walking away from the table with a large stack of chips is what the game appears to be all about, but it is in playing poker, discussing strategy, and focusing on one’s abilities and weaknesses that professional poker players find the most enjoyment. Those are the pieces the player can control and engage with, and if the player focuses on process, they will improve and reach their end goals to ultimately be successful in the game. Focus on the process to build success and to enjoy the path toward continued success and excellence.
The Why Behind the Drug War

The Drug War’s Goals

A book I haven’t read, that has been on a reading list of mine for a while, is Simon Sinek’s book Start With Why. While I haven’t read the book, I am familiar with Sinek’s ideas and have listened to him in several podcasts and TED talks. At the root of the book is the idea that great leaders think deeply about the why behind their actions. They understand their motivations, understand their goals, and understand how the things they do contribute to a larger picture of the world. When we start with why, we ask ourselves about purpose, about our fit for what we do, and we consider our end goals and how we can best approach the outcomes we want.

 

The global drug war, which the United States leads and forces upon smaller countries, doesn’t really have a why at its heart. In researching his book Chasing the Scream, Johann Hari traveled across the globe to discover and write about the impacts of the drug war on the lives of drug users in the United States, communities controlled by drug cartels in Mexico, and public policy officials from Vancouver, Canada to Portugal. Everywhere he traveled he saw lives destroyed and people left with nothing, not just due to their own drug use, but also due to the policy responses and financial drives of the governments and people confronting each other in our global drug war.

 

In the face of all the violence and destruction of the drug war, Hari asks, what is the rational for the drug war? What is the why behind the global prohibition on drugs and the global persecution of drug users and suppliers? He writes, “The United Nations says the war’s rational is to build a drug free world—we can do it! U.S. government officials agree, stressing that there is no such thing as recreational drug use. So this isn’t a war to stop addiction, like that in my family, or teenage drug use. It is a war to stop drug use among all humans, everywhere. All these prohibited chemicals need to be rounded up and removed from the earth. That is what we are fighting for.”

 

I think Hari would argue that this why is under-developed, impracticable, and unreasonable. He details animals like mongoose and elephants that do intentionally use chemicals at times to alter their states of consciousness. Humans, he explains, are not alone in using drugs, and there are some common times when animals and humans will turn to drug use. The elimination of all chemicals, Hari believes, is not a real goal that we should be working toward as a global community.

 

For some reason humans have decided that all drugs besides alcohol should be strictly prohibited. We seem to accept that alcohol can be fun, stress relieving, and enjoyable, despite the fact that it can also be addictive, harmful to health, and deadly if used inappropriately. Other drugs that might be recreational, are not given the same leniency as alcohol, and our efforts to stop anyone from ever using other drugs has created a deadly war, with rival gangs competing for product and territory, and drug users pushed out of society and shunned from basic healthcare and normal functioning human connections.

 

Hari believes that we will fail in our efforts to eradicate all drugs from the planet because the why behind the goal is so weak. The rational is built on the fear and egos of those who don’t use drugs and think of themselves as being superior to those who do. The drug war doesn’t fully consider the reality of humans, society, and animal nature to respond to hardship by altering states of consciousness. The why misses the point, so the how will never be successful.
Revealed Preference

Revealed Preference – Insights from Government, Healthcare, and Sports

I have written in the past about government budgets as seen through the eyes of people who have studied government and political science. The budget serves as a written calculation that enumerates the government’s priorities. In economics terms, we might call this revealed preference, where the government puts a dollar figure down next to the things that candidates and political leaders said was important. The dollar figure they put next to an educational program, a defense program, or towards a new Veteran’s Administration Hospital reveals just how much they actually care about that thing. If we elect a whole set of candidates who promised to improve our local school buildings, but then budget only a tiny new amount of money toward school maintenance while offering a big tax break to financial institutions, their real preferences have been revealed, and they didn’t match what was in their campaign message.

 

I wanted to present a detailed example of government budgeting and revealed preference to set up an observation that comes from Dave Chase in his book The Opioid Crisis Wake-Up Call: Health Care is Stealing the American Dream. Here’s How We Take it Back. Chase was working in the healthcare industry as a revenue cycle consultant, what he describes as someone who helps hospitals with, “generating as a big a bill possible, getting it out as fast as possible, and getting paid as quickly as possible.” After the loss of a close friend, whose encounter with the healthcare system at a young age was incredibly financially costly, Chase saw behind the hospital curtain, and was shaken by the revealed preferences that he uncovered.

 

“Despite breakthrough technologies that could improve patient outcomes, that’s not what hospital wanted to buy. All they wanted were systems tuned to game every reimbursement opportunity the industry had to offer.”

 

I don’t want to say that all hospitals are evil and that hospital management only wants to maximize the money they get out of their patients at every encounter. However, Chase’s quote reveals that the goals of being a financially solvent hospital or healthcare system serving the needs of patients can be displaced by the goal of profit or increased margins. The financial side of a hospital is important – you don’t want your hospital to go under and leave people without medical care – but if the hospital is advertising itself as an organization that puts patient’s first, then its actions should support that messaging. Revealed preference shouldn’t show us that patient care and outcomes fall far behind maximizing profit.

 

Chase was so shaken by the observation in his quote that he left the healthcare field altogether. When revealed preference shows us something hypocritical about the space we are in, whether it is government, healthcare, or even sports, it creates cynicism and drives away the talented innovators who are needed for making the world and field a better place. Chase argues that the revealed preference that he uncovered, increasing hospital margins/profits, was actually damaging to the health and well-being of Americans, and not just in a financial way. If we are in a leadership position, if we are part of the team that makes decisions between the public goal and the internal goal of the organizations we are a part of, we should be asking what our actions and decisions reveal about our preferences. In healthcare, are we really just chasing the dollar, or are we trying to help people live longer and better lives? In government, are we really trying to serve people well, or are we just trying to get really good at following the rules so that we don’t get called in front of a legislative committee? In sports, are we really focused on the game and improving the experiences of athletes and fans, or are we again just maximizing the dollars we get from butts in seats and eyeballs on tvs? The bet I’m willing to make, one that I think Chase would make as well, is that our real preferences will be revealed to the people who interact with our organizations, and in the long-run, if the revealed preference is not what we advertise, people will know, and our organization will lose trust, lose customers, lose talent, and will ultimately fail.
Lead Measures

Find a Lead Measure and Drive Toward It

Cal Newport describes the difference between lead measures and lag measures in his book Deep Work. The lag measure is generally the thing we are working toward. A promotion, a book publication, and a down-payment are all lag measures. They follow our actions and are the outcome that we can measure for success or failure. Lead measures are all the smaller inputs that build toward the success or failure of the lag measure. It is lead measures that are the most useful for us when thinking about our day to day productivity and progress toward goals.

 

Having a good lag measure is important, but achieving or failing in regard to your lag measure is a downstream consequence of upstream actions. It is hard to adjust based on lag measures because the activity that produced the outcomes being measured has already happened. Cal Newport explains the advantages that lead measures have over lag measures because of this fact:

 

“Lead measures turn your attention to improving the behaviors you directly control in the near future that will then have a positive impact on your long-terms goals.”

 

Newport explains that his personal lag measure for success as an academic is the publication of academic journal articles, and the lead measure he selected to drive toward that lag measure is hours spent in deep work. By measuring how much time he spendings in concentrated focus on work related to academic journal article publications, he ensures that he makes progress toward his publication goal, even if every single moment itself didn’t directly produce a new publication. Good lead measures provide the fundamental building blocks of the success we seek and are more within our control than our larger lag measures.

 

If you work in sales, you likely have a lag goal of a certain number of sales per quarter. A lead measure might be the number of pitches that you make per day or the number of cold calls that you make per day. If you are writing, then the number of hours spent writing is a good lead measure to back up a publication lag measure. And if you are a parent or spouse, a good lead measure might be the number of caring things you did for your spouse or child with the lag measure of having a stable family. Thinking through a reasonable lead measure will help you identify what important actions are within your control that you can do to increase the likelihood of success on your big goals. Failing to pick a lead measure leaves you aimless in your day-to-day, and can have consequences when it comes time to measure your overarching goals later.