Public vs Private Choice Architects - Joe Abittan

Who to Fear: Public vs Private Choice Architects

A question that Cass Sunstein and Richard Thaler raise in their book Nudge is whether we should worry more about public or private sector choice architects. A choice architect is anyone who influences the decision space of another individual or group. Your office’s HR person in charge of health benefits is a choice architect. The people at Twitter who decided to increase the character length of tweets are choice architects. The government bureaucrat who designs the form you use to register to vote is also a choice architect. The decisions that each individual or team makes around the choice structure for other people’s decisions will influence the decisions and behaviors of people in those choice settings.

 

In the United States, we often see a split between public and private that is feels more concrete than the divide truly is. Often, we fall dramatically on one side of the imagined divide, either believing everything needs to be handled by businesses, or thinking that businesses are corrupt and self-interested and that government needs to step in to monitor almost all business actions. The reality is that businesses and government agencies overlap and intersect in many complex ways, and that choice architects in both influence the public and each other in complex ways. Regardless of what you believe and what side you fall on, both choice architects need to be taken seriously.

 

“On the face of it, it is odd to say that the public architects are always more dangerous than the private ones. After all, managers in the public sector have to answer to voters, and managers in the private sector have as their mandate the job of maximizing profits and share prices, not consumer welfare.”

 

Sunstein and Thaler suggest that we should be concerned about private sector choice architects because they are ultimately responsible to company growth and shareholder value, rather than what is in the best interest of individuals. When conflicts arise between what is best for people and what is best for a company’s bottom line, there could be pressure on the choice architect to use nudges to help the bottom line rather than to help people make the best decisions possible.

 

However, the public sector is not free from perverse incentives simply by being elected, being accountable to the public, or being free from profit motives. Sunstein and Thaler continue, “we agree that government officials, elected or otherwise, are often captured by private-sector interests whose representatives are seeking to nudge people in directions that will specifically promote their selfish goals.” The complex interplay of government and private companies means that even the public sector is not a space purely dedicated to public welfare. The general public doesn’t have the time, attention, energy, or financial resources to influence public sector choice architects in the ways that the private sector does. And if private sector influences shape choice structures via public elected officials, they can create a sense of legitimacy for ultimately selfish decisions. Of course, public sector choice architects could be more interested in keeping their job or winning reelection, and may promote their own selfish goals for self-preservation reasons as well.

 

We can’t think of public sector or private sector actors as being more trustworthy or responsible than the other. Often times, they overlap and influence each other, shifting the incentives and opinions of the public and the actors within public and private sectors simultaneously. Sunstein and Thaler suggest that this is a reason for maintaining the maximal choice freedom possible. The more people have their own ability to make choices, even if they are nudged, the more we can limit the impact of self-serving choice architects, whether they are in the public or private sectors.
Selfish Choice Architects

Selfish Choice Architects

“So lets go on record,” write Cass Sunstein and Richard Thaler in their book Nudge, “as saying that choice architects in all walks of life have incentives to nudge people in directions that benefit the architects (or their employers) rather than the users.”

 

Choice architects are those who design, organize, or provide decision situations to individuals. Whether it is the person who determines the order for food on the buffet line, the human resources manager responsible for selecting health insurance plans for the company, or a bureaucrat who designs an enrollment form, anyone who influences a situation where a person makes a decision or a choice is architecting that choice. Their decisions will influence the way that people understand their choice and the choices that they actually make.

 

As the quote above notes, there can always be pressure for a choice architect to design the decision space in a way that advances their own desires or needs as opposed to advancing the best interest of the individual making a given choice. Grocery stores adjust their layouts with the hopes that displays, sales, or conveniently located candy will get customers to purchase things they otherwise wouldn’t purchase. A company could skimp on health benefits and present confusing plans to employees with hurdles preventing them from utilizing their benefits, saving the company money while still appearing to have generous benefits. A public agency could design a program that meets a political objective and makes the agency head look good, even if it gives up actual effectiveness in the process and doesn’t serve citizens well.

 

Nudges are useful, but they have the capacity to be nefarious. A buffet manager might want patrons to fill up on cheap salad, eating less steak, meaning that the buffet does better on the margins. Placing multiple cheap salads at the front of the line, and not allowing people to jump right to steak, is a way to nudge people to eating cheaper food. Sunstein and Thaler acknowledge the dark side of nudges in their book, and encourage anyone who is a choice architect to strive to avoid the dark side of nudges. Doing so, they warn, risks leading to cynicism and in the long run is likely to create problems when employee, customer, or citizen trust and buy in is needed.
Stable Relationships

Stable Relationships

“We all know that a friendship that may take years to develop can be ruined by a single action,” writes Daniel Kahneman in Thinking Fast and Slow. I quit Facebook for 2020 to get away from political ads and posts, but I imagine that this year many friendships and relationships have been ended with just a single post advocating for or against a candidate. People who have known each other for a long time have probably been surprised to see political posts from friends that don’t match what they had expected, creating friction within friendships.

 

At a high minded level, we don’t generally think that friendships should be influenced by something as small as a political post. True friendships, our stories and Disney movies tell us, are built on more than just liking the same sports team, belonging to the same political party, or lending something to our neighbors every now and then. Real life, however, seems to suggest that those things are exactly what friendship is about. We are constantly doing a mental calculation, keeping score of favors and interactions, and cutting out friends who don’t measure up and don’t bring us happiness or don’t appear to be useful allies.

 

Describing research from John Gottman, Kahneman writes, “Gottman estimated that a stable relationship requires that good interactions outnumber bad interactions by at least 5 to 1.” If we think about our relationships with others from a Disney movie standpoint, this sounds a little bleak. It sounds like all of our relationships are transactional, as though we are willing to ditch a spouse, an ally, or a close friend as soon as things start to turn a little negative and as soon as we get the sense that we are doing more for the friendship than the other person.

 

I don’t think Gottman’s findings are as negative as they might first appear based on the stories we create about true friendship. I think his research presents some hope. His findings show us that we can maintain friendships and good marriages when we find ways to structure more positive than negative interactions with others. To do this, we can think about others rather than about our selves, and we can do things to help create more positive experiences for the other person. This will get us thinking beyond ourselves and about the people we want to be close to and want to connect with. If we can create many positive interactions and limit the negative interactions then we will maintain strong relationships with others (even if an occasional social media post turns other people off). We will develop the strong friendship and trust that we believe relationships are all about. Having a mental accounting system of good and bad interactions doesn’t have to diminish the quality of the relationships we have, at least not if we find ways to create more positive interactions with others and use it in genuine and non-manipulative ways.

Self-Seeking Versus Unselfishness

“The world is so full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.”

 

Dale Carnegie wrote that line in his book How to Win Friends and Influence People. The line comes right after he describes a day where he encountered two life insurance salesmen. The first mentioned a new life insurance option, but because he didn’t have much information, didn’t press the sale and make much of an effort. The second salesman also didn’t have much information, but showed a lot of enthusiasm, encouraged setting up an additional appointment with someone from the company who knew more, and offered to help handle some of the paperwork to get the sign up process started more quickly. The second salesman got the sale.

 

When I read the quote in isolation I thought about people hording supplies during our current social distancing efforts to limit the spread of the Coronavirus. I thought about how tempting it can be to try to make a quick buck, even if the couple hundred dollars the hoarders might make by selling marked-up toilet paper won’t really make much of a difference in the lives of most of them. I also thought about a conversation from the Ezra Klein Show, where Klein, the host, interviewed Jane McAlevey, a union organizer who discussed the way that employees could instinctive tell if you actually care about them when you show up on the job-site, or if you look down on them and think that they are not as smart and deserving as you think of yourself. To live in a world that doesn’t price gouge during a crisis, and to be effective in working with other people requires an unselfishness that recognizes that you are not better than other people, no matter what your degree, your bank account, or the social status of your job says. Being truly unselfish means that you view everyone as having at least the capacity for having the virtues that you prize in yourself, and being willing to help them express those virtues.

 

There is a difference between the way I thought about unselfishness when reading the quote in isolation versus the way that Carnegie thought while writing the quote in his book. For Carnegie, the idea is that you can use your selfish impulses and personal desires to improve the lives of others, at least if you can step into the other person’s shoes, see what they need, and fulfill that need in a way that is deserving of compensation on your end. It is a capitalistic view of selflessness, and while it is not a terrible thing on its own, it requires the possibility for Pareto efficiency, for the world to be in a state where an action can be taken that would improve the world for both you and everyone else. It requires that our actions have only positive externalities. This is the view the inspired the entire book How Stella Saved the Farm, in which a brave sheep steps us to lead a farm and creates prosperity for everyone working on and depending on the farm through an embrace of good management in a capitalistic system.

 

The other view of selflessness is a much more social form. It doesn’t ask if there is a Pareto efficiency that can be met, but instead asks if our goals and desires are really necessary. It asks if the resources we have can be better used by people who are in need. It is part of a bigger question of whether we can do things that will improve the lives of not just us and the person in front of us, but of the entire society.

 

I don’t think that either view is necessarily wrong, but I do think that both views can easily be overstretched. Thinking of selflessness in purely the context of capitalism, as Carnegie was and as is presented in How Stella Saved the Farm can be good, but it can also create a system where our core societal value is what you contribute and produce in an economic sense. As we are not Homo Economicus, this can put many of us who are not great market thinkers and are not inspired business efficiency and productivity in a tough place where we are viewed as undeserving.

 

The second view sees us as valuable and deserving simply by being human beings, but it does raise question about how we reach economic development. An argument can be made that big business and technological development are crucial for improving living standards and actually improving lives more than just social do-gooding. Indeed, Tyler Cowen has made these arguments, and while I’m not sure he fully considers how damaging many of the negative externalities can be, I think he is broadly correct.

 

In the end, I fall back on what both perspectives have in common, which is captured in another line from Carnegie’s book just a few sentences later than the line that opened this post, “If out of reading this book you get just on thing – an increased tendency to think always in terms of other people’s point of view, and see things from their angle – if you get that one thing out of this book, it may easily prove to be one of the building blocks of your career.” I would switch the final word career to life, but the idea is there. Thinking about the world and others from other people’s perspectives is crucial for avoiding selfishness and for making a positive impact on the world. Whether you chose to do so through business and capitalism, through direct work with those who need it the most, or a combination of both approaches, you must first be able to see beyond your own wants and desires and understand the way that others see the world.

The Difference Between Appreciation and Flattery

Flattery can be dangerous. It is nice to be flattered, but it can be distorting, can lead one to make rash decisions, and can make you overconfident and close-minded. We all want to be appreciated in our lives for what we do, but we should keep our guard up to recognize when someone is trying to flatter us with praise we don’t deserve.

 

In his book How to Win Friends and Influence People, Dale Carnegie discusses the distinction between genuine praise and insincere flattery. He writes, “The difference between appreciation and flattery? That is simple. One is sincere and the other is insincere. One comes from the heart out; the other from the teeth out. One is unselfish; the other selfish. One is universally admired; the other universally condemned.” 

 

Carnegie’s book does not teach you how to manipulate people to like you and it does not provide a bunch of hacks to get people to think you are a great person. It is not a book about becoming famous and important to gain friends. It focuses on what other people need in their lives to feel accepted, to feel valuable, and to feel as though their needs and concerns are being addressed. How to Win Friends and Influence People is about building sincere relationships with the people in our lives.

 

Carnegie’s quote above demonstrates that idea. Flattery might get people to like you, but it is driven by selfish motives and props up people in ways that are harmful to the individual and everyone who depends on them. Flattery is ultimately more about ourselves than about other people. Carnegie encourages us to avoid flattering other people and to avoid being taken in by the flattery of others.

 

His advice is to cultivate real relationships and learn to be honest with the people around us. We should remember the names of our colleagues, learn a little about them, and find ways to engage with them and appreciate them and the quality work they do. We can praise the virtuous qualities of people in our lives without flattering them with undeserved praise. Developing real relationships and showing genuine appreciation of those in our lives will help them to become better people while flattery will create blind-spots and lead to hubris for others, setting them up for a disastrous fall.

Helping Others and Getting Beyond Selfishness

The selfish mind wants everything for itself. It pursues pleasures, seeks more material goods, more food, more attention, and more recognition for its own gain. Happiness, the selfish mind tells itself, is having more and enjoying more. Easy leisure is the number one desire, especially when combined with plush and fancy material possessions that signal our success and value to others.

 

The selfish mind errors. Happiness and real pleasure do not come from simple material possessions. Happiness comes from our interactions with others, particularly when we do something for others that makes them better off, not when we do something that only makes ourselves better off.

 

Seneca recognized this in Rome during the first century. In Letters from a Stoic he writes, “Happy is he man who can make others better, not merely when he is in their company, but even when he is in their thoughts!”

 

We are social creatures who evolved and grew to take over the planet in groups. We started out in small social tribes, and from there have built massive metropolises. We survive and are dominant because of our social nature, and within that social nature we have evolved to be altruistic toward at least our closest family members and friends. Individually we are vulnerable and limited, but when we come together, we can quite literally move mountains.

 

Cultures across the planet vary in the degree to which they recognize the importance of our social connectedness. Some cultures hold self sacrifices for the greater good at the heart of society, and some cultures hold the family unit as central, while only really recognizing social cohesion on special holidays. Nevertheless, anyplace we look we can see that selfish accumulation does not lead to happiness the way that helping others does.

 

It is interesting that we can derive so much happiness from helping other people and trying to be a role model and someone that brings out the best in others. We seem to get a stronger, more deep, and more lasting sense of happiness and accomplishment when we know that we are doing something meaningful for other people rather than when we just pursue our own self-interest. For two thousand years, and surely before Seneca wrote them down, his words have remained true, and we would benefit in the United States if we remembered to do as much for others as we try to do for ourselves.

A Final Thought on Charity

One of Robin Hanson and Kevin Simler’s closing thoughts in their chapter about charity in The Elephant in the Brain reads, “The forms of charity that are most effective at helping others aren’t the most effective at helping donors signal their good traits. And when push comes to shove, donors will often choose to help themselves.”

 

We human beings are not that great at being altruistic. We are social creatures, and we know that what we do is always being judged by our social tribe in a complex context. It is not just about what we do, but who we are, what kind of people we want to associate with, how we choose to use our time and resources, and what we try to do in the world. Charity, and any altruistic behavior we engage in, fits into this larger narrative about the person we are or try to be.

 

We cannot separate our charitable behavior from our individual self-interest or from the larger context of our live. As a result, charity is something that we use as a signaling mechanism. It is often about helping others, but it is just as often about telling people something about ourselves. This is where Simler and Hanson’s quote comes from.

 

We can use our charity to primarily do good in the world, or we can get the benefits of doing good while primarily showing people how generous we are. We can use our money and extra time to do something meaningful for others that also benefits us with social rewards and accolades, however, the personal benefit from charitable behaviors can be so great that it can take over and become the driving force behind our decisions.

 

This certainly doesn’t happen for everyone and doesn’t apply in every situation, but for a bulk of our charitable behaviors it is a factor at play. It is important to recognize so that we understand what is pushing us to make our donations, and to reshape those pressures so that we use our charitability in the best way to really make the world a better place. We should also acknowledge it so that we can encourage others to do something generous and to help others receive a positive social reward, but only if their charity is also the most effective that it can be.

An Ethical Dilemma

In The Elephant in the Brain authors Kevin Simler and Robin Hanson consider human ethics in a framework laid out by Peter Singer. Singer suggested that if we saw someone dying right in front of us, we would have a moral obligation (in instances that did not put us in moral danger ourselves) to try to assist them, even if it came at an expense to ourselves. A common example is that you are wearing brand new very expensive clothing and see someone dying in a situation where you could save them without risk to yourself, but in a way that would certainly ruin your brand new clothes. The loss of our expensive new clothes is almost certainly not a reason to put off helping the person dying in front of us.

 

The question becomes, are we obligated to help people who are not dying in front of us at the expense of the cost of the brand new clothes that we would sacrifice if the person were dying in front of us? Are we obligated to save a life thousands of miles away in a different country and culture for the price of some goods that we might frivolously buy for ourselves?

 

Simler and Hanson lay out this argument in their book and write, “What Singer has highlighted with this argument is nothing more than simple, everyday human hypocrisy – the gap between our stated ideals (wanting to help those who need it most) and our actual behavior (spending money on ourselves). By doing this, he’s hoping to change his readers’ minds about what’s considered ethical behavior. In other words, he’s trying to moralize.”

 

In their book, the authors use the argument of singer and the fact that many of us do not sacrifice the money we would otherwise spend on meaningless things to save the lives of children across the globe as evidence for the elephant in the brain. We say things and signal things that we don’t follow through on, and we are strategically ignorant of the fact that we ignore these aspects of who we are. The authors don’t attempt to criticize us for this behavior, but instead make an effort to point it out and acknowledge that it is a huge driver of human behavior.

 

Our goal, in contrast,” Write Simler and Hanson, “is simply to investigate what makes human beings tick. But we still find it useful to document this kind of hypocrisy, if only to call attention to the elephant. In particular, what we’ll see in this chapter is that even when we’re trying to be charitable, we betray some of our uglier, less altruistic motives.” Very often we do not escape our own self-interest completely, even when we are doing charitable things for other people. Our ethics and moral philosophies can be trampled by our self-interest, and with our big brains we are able to justify our selfish behaviors.

Do What Is In Us

Lord of the Rings can be read as a reaction against the industrial age, a reaction against military might, and a reaction against colonial conquests. The most clean, well functioning, and happiest places in the book are places of nature, where hobbits live peacefully with plenty in the shire, and where elves live with wisdom and respect for trees, forests, rivers, and valleys. Tolkien seems to express the idea that we should live a bucolic life that is more connected with nature, tending to it to receive the gifts that nature gives us as opposed to laying down our black mastery of the planet and bending it to our will as we do with roads, railroads, dams, and the machinery of war.

 

In the story, Gandalf says, in a reaction to Sauron trying to rule everything, “Yet it is not our part to master all the tides of the world, but to do what is in us for the succor of those years wherein we are set, uprooting the evil in the fields that we know, so that those who live after may have clean earth to till. What weather they shall have is not ours to rule.”

 

Succor is defined, according to the dictionary in my Kindle, as “assistance and support in times of hardship and distress.” Gandalf says that we should live our lives in a way that sets the world up to be more successful and bountiful in the future. We should strive to remove bits of evil from the world, to constantly make small improvements or do our little part to make the world a better place. We should not do this just for ourselves and for our happiness, but so that future generations can inhabit a world that can still provide for their needs.

 

This message is important for me. We can set out to be the best, to always have more, to accumulate as much fame and notoriety as possible, and to rule the world with golden towers and green acres everywhere we go. Or, we can accept that the world is not ours, we can strive toward mastery of a few things without spreading ourselves too thin, and we can focus on our corner of the world and what is in our power right now to make the world a better place. This may look like picking up trash along our local street, it may look like calling our grandma, or it may look like smiling at that person smoking outside the Walmart and saying hi rather than giving them a contemptuous look and treating them like trash. We can strive to be great and to make lots of money and influence the world, but what really matters is if we take small steps daily in the ways we can to make the world better for the future, even if that means we inconvenience ourselves a little to do the good work.

A Creative Skill

When I sat down to read Ryan Holiday’s book Ego is the Enemy, I expected to hear about the importance of compassion and humility and to read anecdotes about why we should try to avoid self-aggrandizement, but I didn’t expect to get a quick lesson in creativity. Holiday includes a short section in which he describes leaders taking a moment of solitude, away from the societies, groups, and lives that they lead to and connects the creativity these temporary retreats generate back to our egos. What we get when we set off into a quite place away from society, Holiday suggests, is a chance to calm the ego and step away from the need for praise.

 

Holiday writes the following about what happens when we get away from society and our daily lives, “By removing the ego – even temporarily – we can access what’s left standing in relief. By widening our perspective, more comes into view.”

 

The ego, he says, narrows our views and focus. It zooms our attention in on ourselves, ignores the outside world, cuts out the things we are not very familiar with, shortens our the timescales we think through, and ultimately makes us less creative. When everything is about us, we operate with only one true perspective shaping our lives. We will constantly ask the world what has the greatest return for me in this very moment and what will get me the most attention right now?

 

Holiday continues, “Creativity is a matter of receptiveness and recognition. This cannot happen if you’re convinced the world revolves around you.” One of the things I wrote about earlier is the way that living for our ego makes us see the world through a modified lens where everything is about us. We don’t see reality clearly and instead create a story all about what we have, what we can gain, what we think others are stealing from us, and what we might lose or miss out on if we don’t spend every moment maximizing for ourselves. This creates a trap where we fail to see the flaws in our plans and fail to see trends that don’t align with what we want to see. Being humble on the other hand and accepting that we need help seeing beyond ourselves, will open our perspective and allow other people to give us information that will expand our perspective. Thinking creatively is difficult when you think you already have all the answers and already see things as creatively as possible. The ego doesn’t see a need to expand its already awesome point of view and likely actively hides perspectives that are critical of what we do and produce. If, on the other hand, we can push the ego aside and move forward in a way that is not all about us, we can see new opportunities, new connections, and new possibilities that we previously would have missed.