One of Robin Hanson and Kevin Simler’s closing thoughts in their chapter about charity in The Elephant in the Brain reads, “The forms of charity that are most effective at helping others aren’t the most effective at helping donors signal their good traits. And when push comes to shove, donors will often choose to help themselves.”
We human beings are not that great at being altruistic. We are social creatures, and we know that what we do is always being judged by our social tribe in a complex context. It is not just about what we do, but who we are, what kind of people we want to associate with, how we choose to use our time and resources, and what we try to do in the world. Charity, and any altruistic behavior we engage in, fits into this larger narrative about the person we are or try to be.
We cannot separate our charitable behavior from our individual self-interest or from the larger context of our live. As a result, charity is something that we use as a signaling mechanism. It is often about helping others, but it is just as often about telling people something about ourselves. This is where Simler and Hanson’s quote comes from.
We can use our charity to primarily do good in the world, or we can get the benefits of doing good while primarily showing people how generous we are. We can use our money and extra time to do something meaningful for others that also benefits us with social rewards and accolades, however, the personal benefit from charitable behaviors can be so great that it can take over and become the driving force behind our decisions.
This certainly doesn’t happen for everyone and doesn’t apply in every situation, but for a bulk of our charitable behaviors it is a factor at play. It is important to recognize so that we understand what is pushing us to make our donations, and to reshape those pressures so that we use our charitability in the best way to really make the world a better place. We should also acknowledge it so that we can encourage others to do something generous and to help others receive a positive social reward, but only if their charity is also the most effective that it can be.