Flattery can be dangerous. It is nice to be flattered, but it can be distorting, can lead one to make rash decisions, and can make you overconfident and close-minded. We all want to be appreciated in our lives for what we do, but we should keep our guard up to recognize when someone is trying to flatter us with praise we don’t deserve.
In his book How to Win Friends and Influence People, Dale Carnegie discusses the distinction between genuine praise and insincere flattery. He writes, “The difference between appreciation and flattery? That is simple. One is sincere and the other is insincere. One comes from the heart out; the other from the teeth out. One is unselfish; the other selfish. One is universally admired; the other universally condemned.”
Carnegie’s book does not teach you how to manipulate people to like you and it does not provide a bunch of hacks to get people to think you are a great person. It is not a book about becoming famous and important to gain friends. It focuses on what other people need in their lives to feel accepted, to feel valuable, and to feel as though their needs and concerns are being addressed. How to Win Friends and Influence People is about building sincere relationships with the people in our lives.
Carnegie’s quote above demonstrates that idea. Flattery might get people to like you, but it is driven by selfish motives and props up people in ways that are harmful to the individual and everyone who depends on them. Flattery is ultimately more about ourselves than about other people. Carnegie encourages us to avoid flattering other people and to avoid being taken in by the flattery of others.
His advice is to cultivate real relationships and learn to be honest with the people around us. We should remember the names of our colleagues, learn a little about them, and find ways to engage with them and appreciate them and the quality work they do. We can praise the virtuous qualities of people in our lives without flattering them with undeserved praise. Developing real relationships and showing genuine appreciation of those in our lives will help them to become better people while flattery will create blind-spots and lead to hubris for others, setting them up for a disastrous fall.