Reputation

How do norms shape our behaviors? As social animals we rely on a good reputation which helps us gain allies, build coalitions, and have close bonds between family and friends. A good reputation increases trust, convinces others that they should invest in our friendship, and tells the social group give us a hand every now and then if we need help. When it comes to building and maintaining a good reputation, norms are crucial.

 

As Kevin Simler and Robin Hanson write in their book The Elephant in the Brain, “It’s rarely in people’s best interests to stick out their necks to punish transgressors. But throw some reputation into the mix and it can suddenly become profitable. Someone who helps evict a cheater will be celebrated fro her leadership. Who would you rather team up with: someone who stands by while rules are flouted, or someone who stands up for what’s right?”

 

Standing up to point out things that are wrong can be dangerous. The person breaking the rules could fight back, people close to the rule breaker might retaliate, your time could be wasted, and you might lose social status if people don’t really care about the rule breaker’s actions. Being the person who enforces norms is not always the best on an individual level.

 

However, as a social group, our reputation helps us maintain the norms and institutions which help us function and allow us to have whistle-blowers, police, and people who generally care that rules, laws, and regulations are actually being followed. We often have a temptation to slack off, to do something that we enjoy but know to be bad for ourselves, or to engage in some sort of activity that is fun but reckless. Knowing that we will have to interact with people in the future, that we will rely on social groups in the future, and that we will need others for anything we want to do later constrains our actions and behaviors in the moment. We try to be the type of person that society favors because we know it will benefit us at a future time. We care about our reputation because we might need substantial assistance from others at some point in our life, and we know that if we have a negative reputation, people are less likely to trust us and assist us in our time of need. As social creatures, developing an invisible system of reputation is what helps bond our norms together and hold them in place.

The Role of Gossip

Kevin Simler and Robin Hanson have an interesting idea about gossip in their book The Elephant in the Brain. Instead of seeing gossip as some terrible moral failure on the part of human beings, the authors take a more deep and close look at gossip to try to understand just what is taking place. By understanding the role gossip plays, the authors are able to provide a more concrete reason for why we gossip.

 

They write, “Among laypeople, gossip gets a pretty bad rap. But anthropologists see it differently. Gossip–talking about people behind their backs, often focusing on their flaws or misdeeds–is a feature of every society ever studied. And while it can often be mean-spirited and hurtful, gossip is also an important process for curtailing bad behavior, especially among powerful people.”

 

Some discussions are hard to have out in the open. It is hard to go around openly asking people if the president’s behavior is crossing a line and is inappropriate. It is hard to openly ask the office if a co-worker’s clothing is unacceptable, and it is hard to openly ask the world if someone else is trying to do something just to show off. If we are on the wrong side in these situations, we can look really bad ourselves, and we can be very embarrassed if our opinions and ideas are rejected by the rest of the group.

 

Instead of putting ourselves out in a vulnerable place, gossip allows us to test the waters. We can quietly get a sense of other people’s opinions and ideas without actually revealing our thoughts and ideas completely. We can start to moderate our ideas and opinions and update our model of what is and is not acceptable, tolerable, or popular at a given time. Gossip lets us connect with others in a way that broad publicity does not. It can encourage social bonding between small groups within larger groups and it can help enforce the norms that our culture develops. These can all be positive and negative aspects of gossip, but it happens because we live in a complex and confusing world where we develop opinions socially as opposed to just individually. Sometimes, we need some cover to develop opinions that align with our social group to reduce our vulnerability to attack and isolation.

Language, Rules, Punishment

I studied Spanish during my undergraduate degree and I frequently listen to John McWhorter’s podcast Lexicon Valley. I enjoy thinking about language and I’m sometimes fascinated by the fact that sounds produced by one person can impact so much about the world. The language we have developed can shape so much of how we act and behave and how the world is structured around us.

 

In a short passage Kevin Simler and Robin Hanson reflect on humans, the societies we have built, and the roles we have evolved into over thousands of years in their book The Elephant in the Brain. “We are social animals who use language to decide on rules that the whole group must follow, and we use the threat of collective punishment to enforce these rules against even the strongest individuals. And although many rules vary from group to group, there are some – like those prohibiting rape and murder – that are universal to all human cultures.” 

 

Their quote really describes the state that humans have evolved into, but I think it is interesting to consider the role of language in this evolution. A species without a complex language likely would not have been able to develop the complex system of rules that we have adopted. So many of our rules are written down in statutes, laws, and regulations. Without them, following a collective set of rules and developing shared norms and punishments would be next to impossible. Even with a standard written language, we spend tons of time debating the meaning of the language we use to codify rules, and slight changes in understandings of language can change the outcomes that manifest in the real world.

 

Human societies have existed with rules and norms without written language, but the written word allowed us to build corporations, to organize criminal justice systems, and to develop social contracts that hold everything in place. Our language can boost the strongest and most brash demagogues, but it can also provide the spark to organize resistance and topple that same tyrant. Language allows us to take universal understandings of right and wrong and build outward, to create a system of fairness and justice that we can all operate within. Without our language, and without the evolution of our brain to allow for language, we might be doing just fine as small hunter-gatherer tribes, but we certainly would not be able to thrive in huge social societies with collective rules.

Deceiving Ourselves

Kevin Simler and Robin Hanson write about evolutionary psychology of the brain in their book The Elephant in the Brain to explain why it is that we have hidden motives and why those hidden motives can be so hard to identify. The authors write (brackets mine, italics in original), “The human brain, according to this view [evolutionary psychology], was designed to deceive itself – in [Robert] Trivers’ words, ‘the better to deceive others.'” The authors look at how self-deception can be positive from an evolutionary perspective, and how that shapes the way we think about ourselves and our place in the world.

 

Fudging on the rules from time to time and making ourselves look better than we really are can be good strategies to survive, or at least they potentially were for our ancestors. Humans evolved in small, political, social tribes with rules and norms that were adhered to and enforced to varying degrees. Slight amounts of cheating, if they can go unnoticed, can be beneficial for survival. This drives an evolutionary pressure to pass along selfish genes that favor individual survival, adhere to the rules when it is convenient, but push rules aside when it benefits us. Simler and Hanson argue that this pressure is so strong, that we evolved to not even notice when we bend rules or apply them flexibly in ways that benefit us.

 

We can also seem to justify our actions, a process known as motivational reasoning, which says that we didn’t really do anything bad, we were just making the best decision we could given the circumstances or we were upholding fairness and justice in the absence of a greater authority to administer justice and fairness for us. The more we can convince ourselves that we are right and that we are on the correct side of a moral argument, the more we can convince others that our actions were just. If we are blatantly lying about our motivations, and we know we are lying, it will be harder to convince others and build support around our actions.

 

If however, we convince ourselves that our actions were right and our motives pure, we will have an easier time convincing others of our correctness and of our value to them and to society. When we give to charity, at least part of our donation is probably driven by a desire to want to be seen as the person who gives to charity or as a person with enough money to give some away. These two motivations, however, would be frowned upon. Instead, we convince ourselves that we gave to charity because it is the right thing to do, or because we think the cause is incredibly important. Those both may be true, but if we completely convince ourselves that we are donating for the high minded reasons, we will be more authentic and better able to convince other people that we made donations for high-minded and not selfish reasons. We are wired not to see the world as it is, but to see it through a filter that magnifies our greatness and minimizes our faults, deceiving ourselves so we can do a better job of presenting the best version of ourselves to the world.

More on the Role of Weapons for Evolution

Weapons reduce the distance between the strongest and weakest members of a group, especially projectile weapons, and change what it means to become a powerful and dominant leader within a social group. When weaker individuals can band together in coalitions with the use of weapons to topple a physically dominant alpha, new skills become more valuable than physical dominance alone.

 

“Once weapons enter the picture,” write Kevin Simler and Robin Hanson in The Elephant in the Brain“physical strength is no longer the most crucial factor in determining a hominid’s success within a group. It’s still important, mind you, but not singularly important. In particular, political skill – being able to identify, join, and possibly lead the most effective coalition – takes over as the determining factor.”

 

Political skills are not so important if your species rarely interacts in groups. If you live mostly in isolation, occasionally meet another member of your species to mate or fight over food, being politically skilled is not too important. Hanson and Simler argue that weapons and a change in power dynamics is what set the human brain on a path toward ever greater evolution. Political skill requires mental acuity, deception, the ability to signal loyalty, and the ability to relate and connect with others. The better your brain is at doing the complex work required for these skills, the more likely you will survive long enough to reproduce. This created the environment for our brains to begin to enlarge, since individuals with bigger brains and more intelligence were generally favored over those who were a little less cognitively capable and therefor less politically and socially skilled.

 

I think it is interesting and important to consider the factors that shaped human evolution. Understanding how our brain came to be the way it is helps us understand why we act the way we do, why we see certain types of biases in thinking, and how we can overcome mistakes in our ways of thought. By acknowledging that our brains developed to be devious, and that our brains did not develop to give us a perfect view of reality, we can better think about how we design institutions and settings to help us think in the most productive ways possible.

The Political Role of Weapons for Our Early Ancestors

Weapons are in interesting consideration for early human evolution and how we ended up in the place we are with large brains and strong social groups. Kevin Simler and Robin Hanson address the importance of weapons in their book The Elephant in the Brain. Weapons change the value of physical strength and the nature of conflict on the individual and group levels. They alter the threats and defenses that our early ancestors faced and could mount.

 

“Weapons are a game changer for two reasons.” write Hanson and Simler, “First, they level the playing field between weak and strong members of a group. … Another way weapons alter the balance of power applies to projectile weapons like stones or spears. Such distance weapons make it much easier for a coalition to gang up on a single individual.”

 

Physical force has been a dominating aspect of human relationships (and probably early human ancestors’ relationships), but we don’t live in societies where just the most physically dominant individuals rule. Weapons are a big part of why this is the case. Once we could hurl projectiles, even just heavy or sharp rocks, at opponents, our social grouping had to change. Coalitions could push back against a dominant individual who did not care about the well being of the group or of others. The role of politics and cooperation could naturally be expected to rise in a system where physical dominance was not the sole determinant of leadership and power.

 

What weapons did, Hanson and Simler argue and I will discuss more tomorrow, is create a system that favored brain development. Social intelligence and intellectual capacity became more valuable when coalitions could rule with weapons, and that created a space where the brain could evolve to become larger and more complex. If pure physical dominance was the best predictor of power and of passing along our genes, then we would not have expected our early ancestors to begin evolving in a way that favored the development of a large and highly energy dependent brain. By bringing physical prowess down a level, weapons it seems, helped further the evolutionary growth of the human brain.

How to Describe a Norm

What inputs drive what types of behaviors in humans? This is a question I think about at an incredibly basic level all the time, but that I don’t really hear much insightful discussion about in general. We all like to believe we (and everyone else) is in complete conscious control of our thoughts, minds, and decisions all the time, but we know that can’t be true. If you leave someone in a room with a plate of freshly baked cookies in front of them, they will almost invariably eat a cookie, even if they had woken up that day determined not to eat any cookies. If you deprive someone of sleep for a whole day while they travel across the country from Seattle to Orlando with multiple layovers and tired and cranky kids, you are bound to hear a few exasperated yells, even if that person was determined not to yell at their children (or anyone else). At  a certain point, the inputs that make their way into our mind have a big influence on the resulting behaviors that we see in the world.

 

Norms are one way that we establish certain inputs associated with certain behaviors. They help us regulate what kinds of behaviors are acceptable and desired. As Kevin Simler and Robin Hanson write in The Elephant in the Brain, “The essence of a norm then, lies not in the words we use to describe it, but in which behaviors get punish and what form the punishment takes.” Norms are guidelines for nudging behaviors by changing the inputs into the minds of individuals.

 

We can applaud, ignore, or punish a behavior to change the likelihood of an action taking place again. If I send out a tweet with terrible insults, and that tweet is re-tweeted and I receive encouragement for speaking out against the people I insulted, I am receiving cues that suggest I should do more of that. If however, I see an old lady walking to the register at the grocery store, and I use my youthful speed to quickly jump in front of her, I am likely to receive angry looks and possibly be forced out of line if a big enough person sees me jump ahead of the little old lady. If the punishment in this situation is embarrassing enough, I likely won’t repeat this behavior the next time I am at the store.

 

Our minds and, consequently it seems, our brains are changed by the norms we use. What is possible in our wold is shaped by how we know other people will respond to what we do. The agency we feel when we think about the world is constrained by the thoughts, looks, and actions of other people. We rarely talk about all the inputs that may change our thinking and decision-making, but it is clear that we operate in a space where many physical and non-physical things can shape what we do, believe, and think. The mind absorbs many inputs and we are not always at liberty to decide how we will respond to those inputs if we are constrained or encouraged by specific norms.

The Challenge of Trying to Enlarge the Pie

I often feel that we are moving so fast toward the future that we are advancing beyond our means. I think we are in some ways exceeding the capacity that we have evolved to fit, and this is creating great challenges for humans across the globe. We have new technologies, new social structures, and new understandings of our places in the world and in the universe more broadly that exceed the type of living that we evolved to succeed with.

 

A passage from Kevin Simler and Robin Hanson’s book The Elephant in the Brain highlighted this for me. They write, “Despite the fact that it’s possible to cooperate, politically, in ways that “enlarge the pie” for everyone, this is the exception rather than the rule – especially for our distant ancestors. In most contexts, for one coalition to succeed, others must fail. Importantly, however, members within a coalition can earn themselves a larger slice of the pie by cooperating – a fact that makes politics such an intoxicating game.”

 

The line about our ancestors being incapable of expanding the pie for everyone is important. Without much technology, without shared languages and translation, and in a state of constant threat from nature, it is easy to see why our early ancestors were limited to a state of competition with each other for social status, sex, and politics. There simply were too few humans, too few easily accessible resources, and too few scalable technologies for everyone to be sufficiently comfortable and connected.

 

We now live in a new world, where literally 7.5 million people in the San Francisco metropolitan statistical area are constantly thinking about ways to build new technology to scale to improve the lives of all people, not just the people they are connected with. We understand that our actions can have global manifestations, and that we need global solutions to address climate change and other existential threats. Our technology and ways of thinking have surpassed the world our ancestors lived in, and have created a new game for us to play, however, we are still stuck in the zero-sum mindset of our ancestors, asking what we can do to get a bigger share of the pie for our narrow coalition.

 

Understanding why we fall into thinking about narrow coalitions is important. Recognizing the way our brains work and why they are limited helps us see new potentials. Understanding how we can change our thoughts and how we and others will react in a world that offers so much more is key to actually living up to our new potential as a global species.

The Social Brain Hypothesis

The California redwoods are amazing trees. They stand taller than any other tree, scraping at the sky as they compete among each other for sunlight. The trees can be packed together in a dense manner, all competing for the same light, all pulling massive amounts of water from the ground up enormous heights. What is interesting, however, is that the redwoods are geographically isolated, not stretching out across huge swaths of the continent, but contained within a fairly narrow region. They don’t compete against other species and spread, but mostly compete for sunlight, water, and resources among themselves.

 

In The Elephant in the Brain, Kevin Simler and Robin Hanson introduce the redwoods as a way to talk about the Social Brain Hypothesis in humans. The idea that our brilliant brains developed so that we could compete against each other, not because our brains helped us outrun lions or get more food than our primate cousins. The authors write,

 

“The earliest Homo Sapiens lived in small, tight-knit bands of 20 to 50 individuals. These bands were our “groves” or “forests,” in which we competed not for sunlight, but for resources more befitting a primate: food, sex, territory, social status. And we had to earn these things, in part, by outwitting and outshining our rivals.
This is what’s known in the literature as the social brain hypothesis, or sometimes the Machiavellian intelligence hypothesis. It’s the idea that our ancestors got smart primarily in order to compete against each other in a variety of social and political scenarios.”

 

I find this super interesting because in many ways we are still fighting among each other as if we were part of a small band of 20 to 50 individuals. We live in a world where food is relatively bountiful (for many but certainly not all) in the United States. We live in a world of online dating where finding a mate is more open to more people. Our “territory” today can be more private than ever and online niche communities can give us a new sense of social status that we could not have obtained in the past if we did not conform to the small groups of our high school, family, or work.

 

We seem to be in a place where we can let go of the pressures that the social brain hypothesis put on our early ancestors, but I don’t see people shedding those pressures very often. We can look at what has driven our species to behave the way we do and see that we don’t need to compete in the same way, we can recognize the great possibilities available to us and move in our own direction, but so often we chose to just show off and do more to impress others as if we still lived in those small tribal bands. Rather than branching out, we seem to often retreat back to a group of 20 to 50 and compete internally in a way that wastes resources on our own selfish motives. I think that we should talk more openly about the social brain hypothesis and the ideas that Hanson and Simler present so that we can have a real discussion about how we move forward without pushing everyone to compete for things that we should be able to provide openly with new systems and organizations.

A Sense of Demotion

Since I read Robin Hanson and Kevin Simler’s book The Elephant in the Brain, I have become really interested in ideas and thoughts about status. We are social creatures living in an interconnected and social world. In order for us to move through this world we need friends, allies, and an ability to impress people around us with our valuable skills, abilities, and knowledge. These social pressures have created an evolutionary reason for why we desire status: the higher our status (historically and ancestrally) the better our chances of passing along our genes.

 

Hanson and Simler argue that as social creatures, direct efforts to raise our status generally don’t work, so we need to raise our status indirectly. When we directly set out to show our dominance by making a lot of money, when we go to the gym and make it explicit that we are doing so to attract the hottest mate, and if we were to admit that we made a large donation just to look good socially, we actually lose status. Instead of being direct about our self-interest and desire to increase our status, we hide our motives behind motives that sound legitimate and are far more admirable. We are making lots of money to provide for our children’s future, we go to the gym to be healthy (again possibly to help improve our children’s lives and not our own), and we made that big donation because we believe in the benefits it will have for other people in society.

 

It is clear from the argument that Hanson and Simler make that much of our behavior is status seeking behavior and that there can be many negative externalities stemming from our status seeking behavior. We will be depressed if we can’t buy a bigger house than our brother-in-law, we may get physically injured by overdoing it at the gym to show off for that hottie, and our large donation to that important sounding cause may be less effective than other less visible means of doing good with our financial resources.

 

These thoughts of status seeking behavior and the dangers of status seeking behavior came to mind this morning as I returned to a quote from Colin Wright in his book Becoming Who We Need To Be. Wright says the following about some of the angst we see in our country and across Europe as society changes:

 

“Some political scholars have chalked up contemporary support for crypto-authoritarians in the early 21st century as the consequence of older, nationalistic people realizing that in an increasingly interconnected, globalized world, young people and immigrants and people who don’t look like them suddenly have as many rights and privileges as they do. Lacking the advantages they’ve had over these other people for their entire lives, they feel as if they’ve been demoted, when in reality, everyone else has been promoted to a status closer to that which these people always enjoyed. This is a misinterpretation of what’s happening, but their feeling of demotion is still very real, and we’ve seen some very tangible consequences of that.”

 

I think that Wright’s analysis is clearly correct but it is hard to say that it is the only factor or the main factor in the world today. I certainly think people should make an effort to get beyond their own status desires, but the point of bringing this quote in is not to write about the evils of some out-group. What I am thinking about as I write this is the importance of recognizing that our own status seeking behavior can be negative for society and the world. We should make an effort to engage with the world in a way that solves problems, recognizing that addressing big problems will raise our status, but not making our status the main reason we are trying to tackle such large problems. We can also recognize that the people Wright criticizes are no different from us, they are looking to maintain and increase their status just a we are. We don’t need to concede to them, but we can better understand the pressures they face and acknowledge that we would likely feel the same way if we were in their shoes and if our own status was being leveled in the same way.