Kevin Simler and Robin Hanson have an interesting idea about gossip in their book The Elephant in the Brain. Instead of seeing gossip as some terrible moral failure on the part of human beings, the authors take a more deep and close look at gossip to try to understand just what is taking place. By understanding the role gossip plays, the authors are able to provide a more concrete reason for why we gossip.
They write, “Among laypeople, gossip gets a pretty bad rap. But anthropologists see it differently. Gossip–talking about people behind their backs, often focusing on their flaws or misdeeds–is a feature of every society ever studied. And while it can often be mean-spirited and hurtful, gossip is also an important process for curtailing bad behavior, especially among powerful people.”
Some discussions are hard to have out in the open. It is hard to go around openly asking people if the president’s behavior is crossing a line and is inappropriate. It is hard to openly ask the office if a co-worker’s clothing is unacceptable, and it is hard to openly ask the world if someone else is trying to do something just to show off. If we are on the wrong side in these situations, we can look really bad ourselves, and we can be very embarrassed if our opinions and ideas are rejected by the rest of the group.
Instead of putting ourselves out in a vulnerable place, gossip allows us to test the waters. We can quietly get a sense of other people’s opinions and ideas without actually revealing our thoughts and ideas completely. We can start to moderate our ideas and opinions and update our model of what is and is not acceptable, tolerable, or popular at a given time. Gossip lets us connect with others in a way that broad publicity does not. It can encourage social bonding between small groups within larger groups and it can help enforce the norms that our culture develops. These can all be positive and negative aspects of gossip, but it happens because we live in a complex and confusing world where we develop opinions socially as opposed to just individually. Sometimes, we need some cover to develop opinions that align with our social group to reduce our vulnerability to attack and isolation.
