In The Ego is the Enemy, author Colin Wright encourages us to get beyond our own selfish thoughts and desires. He encourages us to be aware of our ego and the times that our ego kicks in to run the show and determine what we do. The Ego, Holiday writes, seeks things for our own self-interest, and puts us in situations where it actually becomes harder to achieve what we want or to live the life that we want. Rather than pursuing our ego, Holiday suggests that we work toward or goals by helping others first. He suggest that we practice humility and put in the grunt work, tackling projects that are small and seem unimportant but will help us learn and grow over time.
He writes, “Imagine if for every person you met, you thought of some way to help them, something you could do for them? And you looked at it in a way that entirely benefited them and not you. The cumulative effect this would have over time would be profound: You’d learn a great deal by solving diverse problems. You’d develop a reputation for being indispensable. You’d have countless new relationships. You’d have an enormous bank of favors to call upon down the road.”
Helping others in this way truly does help ourselves. It puts our short term self-interests aside as we assist other people and show that we care about them. People want help and are more likely to give you opportunities to grow when what you are doing is serving them rather than serving yourself. To pursue this type of strategy, you have to accept that your work may be kept in the background and that other people may get more credit than you for the work you do or the ideas you produce. Holiday encourages us to be confident that this approach will still lead to long term success even if it feels we are being overlooked in the short run.
This strategy aims toward is positive results in the world, your company, or in your family. What matters most is that you are part of a successful team and that the world is made better with your actions. Where we can be confident is that in the long run we will be recognized as the source of the great ideas, or as the person who put in the hard work to keep things moving in a positive direction. But even if we are not, we still benefit in the long run by a rising tide that lifts us with the other people in our company, family, or group. Pursuing success and helping others become the best versions of themselves will ultimately help us more and create more cohesion among the groups we belong to than will our selfish attention seeking ego.