Collective Conservatism

Collective Conservatism

Groupthink is one of the most dangerous phenomenon that our world faces today. Families, companies, and governments can all find themselves stuck in groupthink, unable to adapt to a world that no longer fits the model and expectations that drive traditional thinking. When everyone has the same thought processes and members of the group discount the same information while adopting a uniform perspective, the world of possibilities becomes limited.

 

In Nudge, authors Cass Sunstein and Richard Thaler write about a particular element that is common when groupthink takes hold, collective conservatism. While discussing groups that follow tradition the authors write,

 

“We can see here why many groups fall prey to what is known as collective conservatism: the tendency of groups to stick to established patterns even as new needs arise. Once a practice (like wearing ties) has become established, it is likely to be perpetuated, even if there is no particular basis for it.”

 

In a family household, collective conservatism might take the form of a specific way to fold towels. Perhaps towels had to be folded a certain way to fit a space in a previous house, and the tradition has continued even though towels no longer need to be folded just right for the space. Nothing is really lost by folding towels just so, but it might be time consuming to make sure they are folded in order to fit a constraint that no longer exists.

 

Within companies and governments, however, collective conservatism can be more consequential than the time and effort involved in folding towels. A company that cannot adjust supply chains, cannot adjust a business model in response to competition, and that cannot improve workspaces to meet new employee expectations is likely to be overtaken by a start-up that is more in tune with new social, technological, and cultural business trends. For a government, failures to adjust for technological change and employee motivations are also risks, as are changes in international relations, social needs, and more. Being stuck in a mindset that cannot see the changes and cannot be more responsive can be dangerous because peoples actual lives and needed services and supports could be in jeopardy. Collective conservatism feels safe to those who are in decision-making roles and who know what worked in the past. However, collective conservatism is a form of group think that can lead to inept operations and strategies that can be economically costly and have negative impacts in peoples’ real lives.

More On Flattery

Yesterday I wrote about the distinction between true appreciation and real compliments to people’s hard work versus empty flattery. Today’s post continues on that theme. In his book How to Win Friends and Influence People, Dale Carnegie continues his thoughts on flattery writing, “That’s all flattery is – cheap praise. I once read a definition of flattery that may be worth repeating: Flattery is telling the other person precisely what he thinks about himself.”

 

I like thinking about this second quote from Carnegie on flattery. As someone who was a successful business person and leader,  Carnegie was subject to plenty of flattery. As you achieve more and become more successful people have more of an incentive to be on your good side. This means that flattery can have a bigger payoff for those individuals who want to gain something by being your friend or ally. You can become a target of flattery that makes you feel good, but potentially leaves you vulnerable to those who simply want something from you.

 

If we are someone who is vulnerable to flattery, we must remember Carnegie’s quote. Flattery is not honest feedback about who we are, about the quality of our decisions, or about our value to the organizations we are a part of. Flattery is about someone else who wants to gain something by allying themselves with us. That individual might want a promotion, might want more money, or might want more status by getting to tell others that they are part of our inner circle. The worst part is that since their flattery is insincere, it might make us overconfident about the decisions we have made, about our perspective on the future, and about our own self worth. Ultimately, this could lead us to make worse future decisions and to be overconfident and arrogant. Flattery in the end hurts the individual being flattered and the organizations they are a part of.

 

If we find ourselves to be the one dishing out the flattery, we should really reconsider what we are doing. Are we flattering another person because we feel that we can’t give them honest feedback and must flatter them? If so, we might want to find anther organization to be a part of, or we might want to band together with others to have a flattery intervention and agree to all quit flattering the person who does not deserve it. When we flatter someone else for our own gain, we are trading off long-term success and stability of something bigger than ourselves for our own personal short-term gain. This strategy might work well initially, but in the long run it will spell doom for ourselves and the organizations we are a part of.

 

Think deeply about honest feedback, and avoid flattery, because it will hurt us regardless of whether we are the giver or receiver.