Coaching Tactically and Coaching Strategically

I work for a tech start-up in the heath care space and within our company (at least in our office which is lead by a couple of former Microsoft ninjas) two key buzz words are tactical and strategic. I was not sure exactly what these words meant and how they were used in business until I had a very specific meeting with our site director who was at one point my manager for roughly 6 months. I was in a one-on-one meeting explaining some challenges that I was facing in my role. Every day I was reacting to problems that bubbled up and needed my immediate attention, and I was not quite doing anything that would get ahead of those individual problems and solve the long term issues that created these acute problems. My boss at that point described the difference of thinking tactically versus strategically.

 

The daily grind and the individual problems that scream for our attention create the tactical work. The long term planning and insightful problem solving that stops those problems is the strategic work. The tactical is important and takes a certain set of skills, but the strategic is the differentiator — what separates the average companies from the excellent companies, what makes the top employees stand out from those who show up each day and punch a clock. What I was learning in that one-on-one was the difference between the two types of thinking. Now, when I look back at that coaching session, I also  see two different coaching styles at work.

 

In his book The Coaching Habit author Michael Bungay Stanier makes a distinction between two types of coaching: coaching for performance and coaching for development. He describes the two styles and approaches in the following way, “Coaching for performance is about addressing and fixing a specific problem or challenge. It’s putting out the fire, or building up the fire, or banking the fire. It’s everyday stuff, and it’s important and necessary.” In this quick quote he is describing tactical coaching. How can you help an employee, colleague, or friend navigate the individual challenges that are popping up in front of them and how can they get through those obstacles? Bungay Stanier continues, “Coaching for development is about turning the focus from the issue to the person dealing with the issue, the person who’s managing the fire. This conversation is more rare and significantly more powerful.”

 

The second quote is about coaching strategically, helping the individual see not just how to overcome one challenge, but how to adapt and change what they are doing, the process they work with, and how they are approaching obstacles to make them better in the long run. It is a focus on the individual and their growth as opposed to a focus on a problem and how to address that problem. Thinking strategically requires awareness and understanding of common threads between problems and issues, and that is what you are trying to build in the other person. You are working with them to find the areas of growth for them that will connect the dots in their own life and story, and you are working with them to shift their perspective to solve long term problems and not immediate issues. This is what my boss was doing with me when he explained the difference between thinking tactically in my daily work and angling myself and my operations to be more strategic.

Professional Coaching – Its About Them!

I am not currently in a leadership position in my career and I am not currently doing any real long-term coaching either in my with colleagues, friends, students, or interns. Nevertheless, Michael Bungay Stanier’s book The Coaching Habit, has been helpful for me when thinking about professional growth and development. In the future I expect to be in leadership positions and to have the opportunity to work with people in a coaching capacity. In the meantime, learning about good coaching helps me learn how to be coachable and help my coaches be successful coaches.

 

Bungay Stanier focuses on aspects of coaching that we often get wrong and fail to approach in the most helpful and constructive manner. I think for many people, particularly men in the business world, the kinds of images that come to mind when thinking about coaches are men ranging from Bill Bilechick from the Patriots, representing the genius strategist who knows how to pull the right levers for success, to Bobby Knight, representing the relentless enthusiast who has a drive that won’t stop or let anything stand in the way of good performances. Bungay Stanier however, has a vision of good coaching that is less about the coach, and more about helping the individual become the best version of themselves. The first step in Bungay Stanier’s coaching vision, is not lever pulling or inspiring, but more of door opening and aligning. Regarding a successful coaching mindset he writes, “Building a coaching habit will help your team be more self-sufficient by increasing their autonomy and sense of mastery.”

 

Good coaching empowers those who you lead and opens doors to allow them to apply themselves, think creatively, and grow and develop with new skills in new situations. The coach in this view is not absent, but the focus of the relationship and coaching is on the individual being coached and not on the skills, strategies, and demonstrations of the coach. Bungay Stanier’s successful coaching relationship gives authority and autonomy to the individual so that they can become independent and grow in the direction that makes sense for them.

 

Coaches who make the coaching relationship about themselves find that they absorb responsibility themselves and create dependent followers rather than more talented teams. Coaches who don’t empower and create dependence lead to poor outcomes, “Everyone loses momentum and motivation. The more you help your people, the more they seem to need your help. The more they need your help, the more time you spend helping them.” Empowering by placing the individual at the center and giving them the guidance necessary to develop skills and abilities allows coaches to do more and be more impactful than if the relationship is about the coach and all that the coach can do for the individual.

Coaching Tactically and Coaching Strategically

I work for a tech start-up in the heath care space and within our company (at least in our office which is lead by a couple of former Microsoft ninjas) two key buzz words are tactical and strategic. I was not sure exactly what these words meant and how they were used in business until I had a very specific meeting with our site director who was my manager for roughly 6 months. I was in a one-on-one meeting explaining some challenges that I was facing in my role. Every day I was reacting to problems that bubbled up and needed my immediate attention, and I was not quite doing anything that would get ahead of those individual problems or solve the long term issues that grew out of acute problems. My boss at that point described the difference of thinking tactically versus strategically.

 

The daily grind and the individual problems that scream for our attention is the tactical work. The long term planning and insightful problem solving that stops those problems from showing up in the first place is the strategic work. The tactical is important and takes a certain set of skills, but the strategic is the differentiator, what separates the average companies from the excellent companies, what makes the top employees stand out from those who show up each day and punch a clock. What I was learning in that one-on-one was the difference between the two types of thinking, but now when I look back, I’m also able to see the difference in the coaching style that was taking place along those same lines.

 

In his book The Coaching Habit author Michael Bungay Stanier makes a distinction between two types of coaching, coaching for performance and coaching for development. He describes the two styles and approaches in the following way, “Coaching for performance is about addressing and fixing a specific problem or challenge. It’s putting out the fire or building up the fire or banking the fire. It’s everyday stuff, and it’s important and necessary.” In this quick quote he is describing tactical coaching. How can you help an employee, colleague, or friend navigate the individual challenges that are popping up in front of them and how can they get through those hurdles? Bungay Stanier continues, “Coaching for development is about turning the focus from the issue to the person dealing with the issue, the person who’s managing the fire. This conversation is more rare and significantly more powerful.”

 

The second piece is about coaching strategically, helping the individual see not just how to overcome one challenge, but how to adapt and change what they are doing, the process they work with, and how they are approaching obstacles to make them better in the long run. It is a focus on the individual and their growth as opposed to a focus on a problem and how to address that problem. Thinking strategically requires awareness and an understanding of common threads between problems and issues. When you coach strategically, that is what you are trying to build in the other person. You are working with them to find the areas of growth that will connect the dots in their own life and story, and you are working with them to shift their perspective to solve long term problems, build successful habits, and move beyond immediate issues. This is what my boss was doing with me when he explained the difference between thinking tactically in my daily work and angling myself and my operations to be more strategic.

Finding Your Voice in Writing

Amanda Gefter’s book, Trespassing on Einstein’s Lawn, mostly focuses on physics and the complex state of how our leading physicists were thinking about the universe in 2014. The book also, however, focuses on Gefter’s journey into science journalism, about her life and experiences, about our quest for knowledge, and about the ways in which we try to express and share what it is we know and learn. A little over halfway through the book, Gefter writes about her first attempt at writing a book, and endeavor she undertook with her father.

 

Gefter struggled to write a book with her father that would be more than a repository for the knowledge that she and her father had gained over the years as they delved ever deeper into the complex physics of spacetime, relativity, and quantum mechanics. She describes her efforts to write a book and how her publisher described her final product as lacking her true voice. All her life, writing for a bridal magazine, writing academic papers, and trying to break into science journalism, Gefter had felt that she needed to write with a voice that was distinctly not her own. She had adopted the voice of a stuffy, old, British man for the academic papers she wrote in college, mimicking the style she saw in the academic papers around her, and her bridal magazine days early in her career seemed to lack any voice at all. To be able to write successfully, Gefter was challenged to find her true voice, and to use her voice to describe the science she loved and wanted so passionately to understand and be a part of.

 

She wrote about the feedback that her first editor, Katinka Matson, gave her regarding her first attempt at a book, “Matson felt it was the co-authorship that had muted my voice. Maybe she was right. Maybe it was Safe and Screwed, like their confusing co-authorship structure. You violate the laws of physics when you try to speak from two observer’s points of view simultaneously. Maybe you violate the laws of publishing, too. Maybe our book had been an impossible object from the start. Maybe it didn’t make sense to try to write a book using both our voices, since it would add up to no voice at all.” In trying to fit her voice in with her father’s voice, Gefter left something out of her writing. She felt that she could not write as herself, and as a result she adopted a different persona for her writing, a persona that lacked her energy and spark and that failed to authentically convey her own excitement and interest in the puzzling and sometimes paradoxical science of the universe.

 

The answer for Gefter was not necessarily to give up the idea of publishing a book with her father, her copilot on her journey though physics. The challenge and answer for Gefter was to figure out what she needed to do to write as herself, and early on in her writing career this meant developing her writing voice independently, and then learning to incorporate others people and elements.

 

In the passage above, Safe and Screwed are two characters that she introduces in Trespassing on Einstein’s Lawn when talking about black holes and the experiences that two people would have if one crossed the event horizon of a black hole and the other did not. Safe would be outside the even horizon, alive and presumably happily floating along in space. Screwed, on the other hand, would be burned apart by Hawking radiation and the part of him not devoured by quantum particles would be pulled and stretched by the gravitational force of the black hole. Screwed and Safe are how Gefter came to understand what our experience of black holes would be like, and sharing their stories and perspectives was the type of innovative science writing that Gefter needed to cultivate to express her own voice. Throughout the book, Gefter references Screwed and Safe, and she brings in other characters to help us see what is taking place at the edges of our understanding of the universe. This was the voice that Gefter needed to develop. She needed to step beyond the safeness of stuffy academic writing and passionless editorial writing to be an authentic, yet possibly screwed, science writer.

 

In our own lives and activities we must do the same. We cannot simply write, think, or do the things that we have seen before us. We cannot adopt styles and personalities because we think that is what other people expect. To be authentic to ourselves, to be innovative, and to make an impact and a difference, we must be ourselves, cultivate our own voice, and we must not be afraid to show who we are. We are not all stuffy old British men, so we should not write, speak, or behave as if we are, simply because most people in our jobs act that way or because that is the model of success we have seen before. I don’t think we literally all act like stuffy old British men, but in our lives we adopt certain personalities not because those personalities express who we are, but rather what we think we want to be, and because those personalities signal to others that we are part of a tribe (or at list think we are/want to be) and that we can use the same words and hold the same virtues as others in the tribe. Moving forward, for society to grow, become more inclusive, and develop new innovations, we must find ways to be ourselves and be more creative in the way we interact with and relate to the world. Otherwise we will never be able to communicate our excitement about the corner of the universe that fascinates us, and we will never create the meaningful societal connections that form the cornerstone of society.

Trying to Change Others

Author Colin Wright has an interesting perspective of the efforts we make to try to change other people in his book, Some Thoughts About Relationships. For Wright, trying to change the person in our relationships is a very selfish act, limiting the growth of the other person and of ourselves, and preventing both of us from expanding who we are. He writes, “Finding someone you intend to change means you’ve decided that who they are, what they want, and how they live is inferior to who you are, what you want, and how you live.” By trying to change another person you are forcing them into a mold that you have preselected. You are not working with them to soften your own rough edges, and you are not allowing each other to grow according to independent desires, interests, and shared commitments and connections .

 

This selfish type of relationship is never going to be based on reality as you force another person to be an incomplete version of what you think a successful partner looks like. The other person won’t be able to fully express themselves, and you will only know a false version of them. There are parts of ourselves that we know well, parts of ourselves we don’t know well, parts of others we know well, and parts of others that we don’t know well. Assuming that you can change another person into what you want assumes that you fully understand yourself and the other person, something undoubtedly impossible.

 

Wright continues, “approaching relationships this way means you’re partnering with someone who you consider to be a block of raw material that you can chisel into whatever shape you prefer. You want to whittle away who they are so that they become the person you want them to be, or whom you feel you should want them to be. This typically results in negative complexes and disappointment on both ends.”

 

When you set out to change the other person in a relationship you are setting out to force them to be an incomplete version of themselves. Because we can never fully understand even ourselves, we can never predict and prescribe who another person should be. Development as an individual, both within and outside relationships, is filled with value judgements about relationships, about other people, about ourselves, and who we think we want to be and be with. Allowing both ourselves and the other person in our relationship to be complete human beings allows for growth, both personal and as a pair, and working together to understand this growth is the only way you can help develop another person.