Guided by Impressions of System 1

Guided by Impressions of System 1

In Thinking Fast and Slow Daniel Kahneman shares research showing how easily people can be tricked or influenced by factors that seem to be completely irrelevant to the mental task that the people are asked to carry out. People will remember rhyming proverbs better than non-rhyming proverbs. People will trust a cited research source with an easy to say name over a difficult and foreign sounding name. People will also be influenced by the quality of paper and colors used in advertising materials. No one would admit that rhymes, easy to say names, or paper quality is why they made a certain decision, but statistics show that these things can strongly influence how we decide.

 

Kahneman describes the research this way, “The psychologists who do these experiments do not believe that people are stupid or infinitely gullible. What psychologists do believe is that all of us live much of our life guided by the impressions of System 1 – and we often do not know the source of these impressions.”

 

Making tough and important decisions requires a lot of energy. In many instances, we have to make tough decisions that require a lot of mental effort in a relatively short time. We don’t always have a great pen and paper template to follow for decision-making, and sometimes we have to come to a conclusion in the presence of others, upping the stakes and increasing the pressure as we try to think through our options. As a result, the brain turns to heuristics reliant on System 1. The brain uses intuition, quick impressions, and substitutes questions for an easier decision.

 

We might not know why we intuitively favored one option over the other. When we ask our brain to think back on the decision we made, we are engaging System 2 to think deeply, and it is likely going to overlook and not consider inconsequential factors such as the color of the paper for the option we picked. It won’t remember that the first sales person didn’t make much eye contact with us and that the second person did, but it will substitute some other aspect of competence to give us a reason for trusting sales person number two more.

 

What is important to remember is that System 1 guides a lot of our lives. We don’t always realize it, but System 1 is passing along information to System 2 that isn’t always relevant for the decision that System 2 has to make. Intuitions and quick impressions can be biased and formed by unimportant factors, but even if we don’t consciously recognize them, they get passed along and calculated into our final choice.
Thoughts on Biases

Thoughts on Biases

“Anything that makes it easier for the associative machine to run smoothly will also bias beliefs,” writes Daniel Kahneman in his book Thinking Fast and Slow. Biases are an unavoidable part of our thinking. They can lead to terrible prejudices, habits, and meaningless preferences, but they can also help save us a lot of time, reduce the cognitive demand on our brains, and help us move smoothly through the world. There are too many decision points in our lives and too much information for us to absorb at any one moment for us to not develop shortcuts and heuristics to help our brain think quicker. Quick rules for associative thinking are part of the process of helping us actually exist in the world, and they necessarily create biases.

 

A bad sushi roll might bias us against sushi for the rest of our life. A jump-scare movie experience as a child might bias us toward romcoms and away from horror movies. And being bullied by a beefy kid in elementary school might bias us against muscular dudes and sports. In each instance, a negative experience is associated in our brains with some category of thing (food, entertainment, people) and our memory is helping us move toward things we are more likely to like (or at least less likely to bring us harm). The consequences can be low stakes, like not going to horror movies, but can also be high stakes, like not hiring someone because their physical appearance reminds you of a kid who bullied you as a child.

 

What is important to note here is that biases are natural and to some extent unavoidable. They develop from our experiences and the associations we make as move through life and try to understand the world. They can be defining parts of our personality (I only drink black coffee), they can be incidental pieces of us that we barely notice (my doughnut choice order is buttermilk bar, maple covered anything, chocolate, plain glaze), and they could also be far more dangerous (I have an impulse to think terrible things about anyone with a bumper sticker for a certain political figure – and I have to consciously fight the impulse). Ultimately, we develop biases because it helps us make easier decisions that will match our preferences and minimize our chances of being upset. They are mental shortcuts, saving us from having to make tough decisions and helping us reach conclusions about entire groups of things more quickly.

 

The goal for our society shouldn’t be to completely eliminate all instances of bias in our lives. That would require too much thought and effort for each of us, and we don’t really have the mental capacity to make so many decisions. It is OK if we are biased toward Starbucks rather than having to make a decision about what coffee shop to go to each morning, or which new coffee shop to try in a town we have never visited.

 

What we should do, is work hard to recognize biases that can really impact our lives and have negative consequences. We have to acknowledge that we have negative impulses toward certain kids of people, and we have to think deeply about those biases and work to be aware of how we treat people. Don’t pretend that you move through the world free from problematic biases. Instead, work to see those biases, and work to push against your initial negative reaction and think about ways that you could have more positive interactions with others, and how you can find empathy and shared humanity with them. Allow biases to remain when helpful or insignificant (be biased toward vegetarian take-out for example), but think critically about biases that could have real impacts in your life and in the lives of others.
Recognize Situations Where Mistakes Are Common

Recognize Situations Where Mistakes Are Common

“Because System 1 operates automatically and cannot be turned off at will, errors of intuitive thought are often difficult to prevent,” writes Daniel Kahneman in Thinking Fast and Slow. System 1 is how Kahneman describes the intuitive, quick reacting part of our brain that continually scans the environment and filters information going to System 2, the more thoughtful, deliberate, calculating, and rational part of our brain. Biases in human thought often originate with System 1. When System 1 misreads a situation, makes a judgment on a limited set of information, or inaccurately perceives something about the world, System 2 will be working on a poor data set and is likely reach faulty conclusions.

 

Kahneman’s book focuses on common cognitive errors and biases, not in the hope that we can radically change our brains and no longer fall victim to prejudices, optical illusions, and cognitive fallacies, but in the hopes that we can increase our awareness of how the brain and our thinking goes off the rails, to help us marginally improve our thought processes and final conclusions. Kahneman writes, “The best we can do is a compromise: learn to recognize situations in which mistakes are likely and try harder to avoid significant mistakes when the stakes are high.”

 

If we are aware that we will make snap judgments the instant we see a person, before either of us has even spoken a single word, we can learn to adjust our behavior to prevent an instantaneous bias from coloring the entire interaction. If we know that we are making a crucial decision on how we are going to invest our finances for retirement, we can pause and use examples from Kahneman’s book to remember that we have a tendency to answer simpler questions, we have a tendency to favor things that are familiar, and we have a tendency to trust other people based on factors that don’t truly align with trustworthiness. Kahneman doesn’t think his book and his discussions on cognitive fallacies will make us experts in investing, but he does think that his research can help us understand the biases we might make in an investment situation and improve the way we make some important decisions. Understanding how our biases may be impacting our decision can help us improve those decisions.

 

Self- and situational-awareness are crucial for accurately understanding the world and making good decisions based on sound predictions. It is important to know if you can trust an educated guess from yourself or others, and it is important to recognize when your confidence is unwarranted. It is important to know when your opinions carry weight, and when your direct observations might be incomplete and misleading. In most instances of our daily lives, the stakes are low and errors from cognitive biases and errors are low, but in some situations, like serving on a jury, driving on the freeway, or choosing whether to hire someone, our (and other people’s) livelihoods could be on the line. We should honestly recognize the biases and limitations of the mind so we can further recognize situations where mistakes are common, and hopefully make fewer mistakes when it matters most.
Answering the Easy Question

Answering the Easy Question

One of my favorite pieces from Daniel Kahneman’s book Thinking Fast and Slow, was the research Kahneman presented on mental substitution. Our brains work very quickly, and we don’t always recognize the times when our thinking has moved in a direction we didn’t intend. Our thinking seems to flow logically and naturally from one thought to the next, and we don’t notice the times when our brains make logical errors or jumps that are less than rational. Mental substitution is a great example of this, and one that I know my brain does, but that I often have trouble seeing even when I know to look for it.

 

Kahneman writes, “When the question is difficult and a skilled solution is not available, intuition still has a shot: an answer may come to mind quickly – but it is not an answer to the original question.” 

 

The example that Kahneman uses is of a business executive making a decision on whether to invest in Ford. To make a smart decision, the executive has to know what trends in the auto industry look like and whether Ford is well positioned to adapt to changing economic, climate, and consumer realities. They need to know what Ford’s competition is doing and think about how Ford has performed relative to other automobile companies and how the automotive sector has performed relative to other industries. The decision requires thinking about a lot of factors, and the executive’s time is limited, along with the amount of information they can hold in their head, especially given the other responsibilities at home and in the office that the executive has to worry about.

 

To simplify the decision, the executive might chose to answer a simpler question, as Kahneman explains, “Do I like Ford cars?” If the executive grew up driving a Ford truck, if they really liked the 1965 Mustang, or if the only car crash they were ever involved in was when a person driving a Ford rear-ended them, their decision might be influenced by an intuitive sense of Ford cars and people who drive Fords. Also, if the investor has personnaly met someone within the executive team, they may be swayed by whether or not they liked the person they met. Instead of asking a large question about Ford the company, they might substitute an easier question about a single Ford executive team member.

 

“This is the essence of intuitive heuristics,” writes Kahneman, “when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.” 

 

Often, we already have a certain feeling in mind, and we switch the question being asked so that we can answer in line with our intuition. I grew up driving a Ford, so I might be inclined to favor investing in Ford. I might answer the question of investing in Ford before I am even asked the question, and then, instead of objectively setting out to review a lot of information, I might just cherry pick the information that supports my original inclination. I’m substituting the question at hand, and might even provide myself with plenty of information to support my choice, but it is likely biased and misguided information.

 

It is important to recognize when these prejudices and biases are influencing our decisions. By being aware of how we feel when asked a question, we can think critically to ask if we are being honest with the question that was asked of us. Are we truly answering the right question, or have we substituted for a question that is easier for us to answer?

 

In the question of cars and investments, the cost might not truly be a big deal (at least if you have a well diversified portfolio in other respects), but if we are talking about public policy that could be influenced by racial prejudice or by how deserving we think another group of people is, then our biases could be very dangerous. If we think that a certain group of people is inherently greedy, lazy, or unintelligent, then we might substitute the question, “will this policy lead to the desired social outcome” with the question, “do I like the group that stands to benefit the most from this policy?” The results from answering the wrong question could be disastrous, and could harm our society for years.

Creatures of Logic

One of the things I am most fascinated by is the way in which our lives, our thoughts, and our decisions feel to us to be purely rational, but are clearly not as rational we think. Our minds are bounded by a limited amount of knowledge that we can ever have, a limited amount of information that we can hold in our head, and a host of biases, prejudices, and thinking vices that get in the way of rationality. We feel like we are in control of our minds, and our actions and decisions fit into a logically coherent, rational story that we tell ourselves, but much is missing from the picture of the world that we develop.

 

Usually I turn these considerations inward, but it can be helpful to turn this reality outward as well. Dale Carnegie does so in his book How to Win Friends and Influence People. In the context of criticizing other people, Carnegie writes, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

 

The other day I wrote about criticism, and how it can often backfire when we want to criticize another person and change their behaviors. Carnegie notes the terrible consequences of criticizing people, ranging from quitting work that they might actually excel at all the way to committing suicide, and his quote above is a reminder that people are not logical automatons. Our motivations and sense of self matter to how we perform, what we do, and how we think. Adding mean-spirited criticism, even if well deserved, can be harmful. What is more, our criticism often serves to mostly prop ourselves up, and is more about how special we think we are, than about how poorly another person is performing or behaving.

 

Carnegie believes that we need to be more considerate of other people when dealing with them in any circumstance. His quote extends beyond moments of criticism to areas of motivation, quality relationships, social responsibilities, and individual health and well-being. We cannot simply look at others and heap and hold them purely responsible for the outcomes of their lives. People are not rational, and will not be able to perfectly sort out everything to identify the best possible decisions for their present and future lives. We must help them by remembering their bounded rationality and we must help develop structures that allows them to make the best decisions and perform at their best. People are going to make logical errors, but we can design society and the world they operate within so that they minimize the errors that they make and so that the negative externalities of their biases are also minimized.

Factionalized

“Whenever and issue becomes factionalized,” write Kevin Simler and Robin Hanson in The Elephant in the Brain, “framed as Us against Them, we should expect to find ourselves behaving more like an apparatchik competing to show loyalty to our team.”

 

The human mind is exceptionally good at creating in-group and out-group perspectives. There are Ford Drivers versus Chevy Drivers. Raiders fans versus non-Raiders fans. Runners versus cross-fitters. Country folk versus urbanites. For whatever reason, we have a tendency to look for division across many areas of our lives, even when those areas are completely meaningless and inconsequential. Naturally, we assign good qualities to the groups that we belong to, and we start to assign all kinds of negative qualities and traits to the out-groups to which we don’t belong.

 

There is no meaningful difference between Ford and Chevy trucks, but talk to a guy who just bought a new truck and they will explain all about the positive qualities of their truck and people like them who buy their particular brand of truck. There is no way they could ever buy the other brand of truck and it is not a long jump for them to describe people who do buy other brands to be described as dumb, lazy, or lacking taste.

 

In politics we see this behavior the most clearly. When a president or party leader raises a particular item on the agenda and states that something is very important to them, the party loyalists (the apparatchiks) will instantly congeal to their opinion. The opposing party, meanwhile, will align themselves staunchly against the other party and their opinions. Any middle ground will get gobbled up by our in-grouping and out-grouping. This trickles down to the public and we don’t think deeply about issues, but simply recognize which line we are supposed to adopt to be on the correct team.

 

In the world of politics this can have disastrous consequences. In our personal lives, the stakes are not as high, but the consequences can still be ugly and should be pushed against. There is no reason to be pressured into feeling that you can or cannot eat something simply because people who are not like you also enjoy (or dislike) eating that thing. There is no reason our vehicle purchasing decision needs to be influenced by these meaningless groups that we create. We can take these pressures off our shoulders and try to be more connected with all people, not just with a small group that has something in common with ourselves. If we do better at recognizing these biases and pushing against them, then maybe we can build up to having more constructive relationships and build more cooperation into high stakes environments like politics.

Fitting In

Joe Dallesandro wrote a letter to James Harmon for his book, Take My Advice: Letters to the Next Generation from People who Know a Think or Two, and in his letter he reflected on the way that many people act and how we worry about what other people think of us. He writes, “In a way, it’s how most of us live our lives.  We wonder if other people find us worthy, find us smart, find us attractive, find us valuable.”
In this quote Dallesandro is speaking of the way that we judge other people, and how we constantly are judging ourselves.  We look at other people and make determinations about them based on their appearance. I am not sure where I heard this but on a podcast I remember listening to someone talk about our biases, and their main point was that we form biases and opinions within the first 15 seconds of looking at someone.  What Dallesandro is saying is that these biases change our behavior, even if we are not consciously aware of them, and that we try to mold our behavior according to these biases. In this way, our perspective of the world shapes us to act in a certain way.
Dallesandro is critical of our fears of what other people will think. He argues that we need to loose our judgment of other people, drop our fear of what others think, and focus on what makes us stronger and better people.  By becoming more self aware, we can begin to stop making judgements about other people and allow them to be happy with the person they are.  At the same time, increasing self awareness and not worrying about what others think of us will allow us to act in a more free manner, and to build deeper connections with a more diverse group of people.

A limited Perspective

“Our single perspective is so limited.” I highlighted this quote from Allison Vesterfelt’s book Packing Light back on January 10th. To me this quote speaks about how many different people there are on the planet with different backgrounds, experiences, advantages, and disadvantages. All of these people with all of their different histories create billions of different perspectives. This quote speaks to me because it is to easy for us to ignore others and fall into our own routine in our own bubble of a world and begin to feel as if we know everything and have it all figured out.

It is so hard at times to imagine the stress that other people are under, and how it shapes the way they see the world and their every day actions. I have always been a relatively fit individual, and lately for me I have begun to understand just how difficult it is to stay healthy, especially when one is working and has to take care of a family. In the past, my single perspective drew me to criticize out of shape people, but as I have worked at seeing other’s lives from their own perspectives and not just my own, I see how difficult it is to be active and exercise regularly.

I like this quote because it can extend to so many additional areas. I would call the situation above “using new perspectives to reduce body image bias” but new perspectives can also open doors and soften our attitudes towards people in thousands of other ways. Other examples from my life that I have recently been searching for new perspectives to help me be a more compassionate person include areas of religion and spirituality, wealth status versus immigration status, and even lighter areas such as arts and hobbies. By trying to approach each of these areas from new perspectives I become more engaging with people who view the world differently than I do, and this gives me a chance to learn. One positive and unexpected benefit is that it helps me to become a more interesting person. I can hold more conversations with people because I have taken the opportunity to step into their field of interest, either with them for the first time or with someone else previously, and can share my perspective while learning about theirs.