John Boyd was a brilliant military officer, strategist, and consultant who helped shape a generation of military leaders. Boyd is the focus of one chapter in Ryan Holiday’s book, Ego is the Enemy, titled, “To Be or To Do?” Boyd, Holiday explains, was a terrific air force pilot and a very insightful and influential mind within the armed services. He raised to the rank of Colonel, but never was promoted to become a General and is not someone that most people have ever heard of. What Boyd represents for Holiday, and why he is an important figure for the book, is someone who chose his duty and service to his country over his own power, pride, and greed. Boyd set out to be the most meaningful version of himself possible, not to be the most impressive, rich, or comfortable version of himself. Holiday wrote the following about a piece of advice that Boyd gave to a young officer (emphasis Holiday’s),
“The choice that Boyd puts in front of us comes down to purpose. What is your purpose? What are you here to do? Because purpose helps you answer the question “To be or to do?” quite easily. If what matters is you – your reputation, your inclusion, your personal ease of life-your path is clear: Tell people what they want to hear. Seek attention over the quiet but important work. Say yes to promotions and generally follow the track that talented people take in the industry or field you’ve chosen. Pay your dues, check the boxes, put in your time, and leave things essentially as they are. Chase your fame, your salary, your title, and enjoy them as they come.”
What we can learn from Boyd’s life is that there are often conflicts and decisions that we have to make about doing meaningful and valuable work and trying to receive recognition and praise for who we are and what we do. Quite often, we can do meaningful things and be well compensated and rewarded, but not to the same degree as those who may do less meaningful things but make more of an effort to capture attention, please others, and maintain the status quo which rewards the talk but not the walk. This can be seen in the way that we compensate teachers relative to financial traders or in the way that lawyers like Bryan Stevenson working to protect the rights of death row inmates are compensated relative to lawyers like Michael Cohen who have worked in less meaningful fields for wealthy and powerful clients.
The lesson that Holiday tries to teach with the life of Boyd is that we can be content with living a life where we don’t feel that we get all the dues we deserve, where we don’t get all the praise and attention from others that we may feel we have earned, and where we are not always recognized for our valuable contributions equal to the impact of those contributions. But living this life is not somehow a loss. The praise and recognition I just described ultimately hold no real value in our lives. Making a difference, working on meaningful projects and helping shape the world around us in a positive direction is what brings true value and meaning to life. The conflict is that success is typically viewed through the lens of the first set of rewards, and it is true that we need to earn a decent wage to be able to eat, house ourselves, and live comfortably and happily. I don’t exactly do a great job of following the advice of Holiday in my own life, but it is helpful to keep his advice in mind and recognize when I am living for my ego and pursuing recognition and praise as opposed to when I am living to do meaningful work and striving to make a difference in the world.