Think Like a System – Act Like an Entrepreneur

In The New Localism authors Bruce Katz and Jeremy Nowak quote Matthew Taylor of the U.K.’s Royal Society for the encouragement of Arts, Manufactures, and Commerce by writing, “it’s necessary for a city to think like a system and act like an entrepreneur. Thinking like a system requires taking a long and broad view of the regional economy.”

 

Cities cannot just assume that people will move to them, that current businesses will stay, and that a market will pop up on its own to make the city thrive. Cities need to consider all of the elements, from education and workforce development to infrastructure development, that are necessary to create regions where people want to live and work. They need to look at their regional economy and identify the areas (not just a single area) where they can be competitive and have unique advantages from institutional capital like universities to geologic benefits like attractive rivers or easily accessible ports. Cities have to figure out what it is that they can maximize and offer to people, and work with local groups and organizations to rebuild and promote the things that make them so attractive.

 

Acting like an entrepreneur requires that cities think about innovations and opportunities to invest. This is a challenge for cities because investments with public dollars that go south can be a reason to vote leaders out of office and can draw criticism from local residents who view their tax payer dollars as going to waste. With that in mind, cities, like any entrepreneur, must be able to cultivate multiple streams of funding for the plans they adopt and projects they take on. This requires working with organizations outside the formal city government to co-invest in projects that benefit the entire city. It also requires networking and building support systems with groups that can lead and groups that can provide the necessary assistance to get things done.

 

When cities adequately assess their economic prospects and develop networks to share risk and coordinate progress, real problem solving and real action can be taken. Cities can help provide the infrastructure and social capital needed for firms to move in and for organizations to feel connected to the places where they are located. This benefits the cities and provides a reason for companies to stay and invest locally by further developing the institutions that make the city an attractive and competitive place.

When Disciplines Collide

One of the case studies presented by Bruce Katz and Jeremy Nowak in their book The New Localism is Pittsburgh, PA, which has merged academic research institutions with business industry and supportive public policy. Pittsburgh has two major research universities within a block of each other, The University of Pittsburgh and Carnegie Mellon University. Experiences from Carnegie Mellon in the past are fueling the city’s reinvention and powering new industry as research is getting out of the institutions and into new businesses to drive the economic engine of the city.

 

What Pittsburgh does so well, explained by Katz and Nowak, is merge diverse industries and fields to create new innovation. They write, “A convergence economy emerged: a fusion of academia and industry with electrical and mechanical engineering, computer science, and multiple other fields. When disciplines collide, magic happens.” The idea of a convergence economy is crucial to New Localism. Academic institutions have been learning valuable lessons by creating more crossover between their divisions and fields. Bringing together academics who would otherwise rarely communicate is driving fields that previously had stagnated. With two leading institutions in the city, Pittsburgh has taken this lesson out of the academic fields into private industry.

 

Academics on their own don’t have a lot of great business sense or experience, but do have a good sense of where innovation is heading and what might be possible with new technology. Combining their expertise and knowledge with people who understand business and have connections with funding agencies can help lead to scale and commercialization of innovations. This cannot happen without something that creates a convergence between disparate entities.

 

Hospitals today are creating incubator labs to help get new medical advances out of the research lab and into industry. Universities are beginning to merge with private industry to find ways to get innovation out of the academic hallways and journal articles into factories and business. Governments are helping back quasi-governmental networks to share the risk of new innovation and find new ways to fund local developments in technological innovation. Pittsburgh is leading in this field, and cities across the United States are following by finding new ways to engage their academic institutions and industries.

Competing in a Global Economy

“While competing in this global economy requires new thinking, many cities continue to pursue zero-sum economic development strategies that subsidize stadia and steal businesses rather than incent innovation,” write Bruce Katz and Jeremy Nowak in The New Localism. Our world’s globalized economy scares a lot of people. Add to globalization new technological innovations and the automation of a lot of jobs, and we find threatened people, threatened cities, and threatened industries. The proper response to such threats is adaptation and change, but a more common human reaction is fearful recalcitrance. Rather than go through reinvention, rather than develope new skills, and rather than embrace new changes, cities, states, countries, and the people within them double down on the familiar and the known, using policy to entrench themselves in the familiar jobs of yesterday.

 

Katz and Nowak continue, “These strategies are rarely aligned with smart education and workforce strategies that give workers the technical skills they need to succeed in growing occupations. And reinvestment in neighborhoods, downtowns, and water-fronts still has a long way to go to make up for decades of disinvestment, depopulation, and decentralization.” 

 

Stealing jobs, offering tax incentives to get companies/sports teams to move, and passing policy which prevents companies from automating away common jobs is not a strategy built for success in a globalized world of changing technology. To be competitive in a world where companies can move easily, where ideas can take root anyplace, and where jobs and technology are changing the way we work, cities and governments need to find new ways to build human capital and new ways to get innovative ideas into the economy quickly. Approaching the world and the economy as a zero-sum competition prevents innovation and encourages the short term thinking that leads to the poor strategies mentioned above.

 

The only way to truly adapt to the changing globalized world is to innovate. Protectionism leads to eventual disruption and greater anger on the part of the people whose industry and jobs are being disrupted. Those who lose out to automation without any training or skill development to help them adapt are understandably frustrated, but the proper response is not to dig our heels into the dirt to pull back on innovation and change. The proper response is to embrace change and help people innovate and learn alongside new technology, new jobs/industries, and new institutions.

Policy Innovation and Diffusion at the City Level

During my Masters in Public Administration, I had a seminar class about theories of the policy process. One of the theories that I enjoyed was policy innovation and diffusion theory in which a policy introduced in one jurisdiction gained traction and was subsequently introduced and adopted within another jurisdiction. Networks, physical proximity, and other characteristics of jurisdictions influence whether or not a policy is likely to diffuse to a new jurisdiction. Policy can diffuse vertically, moving up from counties to states to the national government (or backward) and can diffuse horizontally across cities in a state or sates in a nation or across nations on Earth.

 

In the book The New Localism, Bruce Katz and Jeremy Nowak discuss diffusion at the city level. They argue that, “New Localism reflects a new horizontal rather than vertical mechanism for societies to solve hard problems.” Most innovation and diffusion research that I studied in the United States was related to states. The question is usually, if a state adopts a new law to address an issue, what factors make it likely that other states will or will not adopt a similar law? And how many states need to adopt a regulation before the federal government institutes the regulation nationwide? States have historically been the main laboratories of democracy, but Katz and Nowak suggest that in the future they will not be. Rather than having a state adopt policy and filter that policy down to the counties, cities, and local governments for implementation, it is cities that are now the ones experimenting with new policy.

 

“Cities are constantly crafting new ways to address challenges that are urgent, immediate, and often highly visible. Solutions that are concrete imaginative, and tested on the ground do not stay local for long. Instead, they are adapted to other cities’ situations, tailored to the different economic and social starting points and the fiscal conditions of different cities.” 

 

A big piece of new localism is its non-partisan nature. Flood drainage, snow removal, and local zoning ordinances are not Republican or Democrat issues, they are local issues directly relating to the lives of citizens. This allows people who might otherwise disagree with each other to come together and cooperate to find solutions to the immediate problems of a locality. Focusing on local strengths, weaknesses, opportunities, and threats (SWOT) allows local stakeholders to develop long-term plans and to find innovations to novel problems. Once these solutions have been identified and implemented, city leaders, especially people in the business community, can share their insights and solutions with groups from other cities. These policy innovations diffuse horizontally from city or metropolitan region to other cities and metros. State governments are not the ones innovating. Cities are developing the new networks and innovations that diffuse across state lines, across the country, and even across national boarders. Each solution is adjusted and tailored where appropriate for local contexts and in line with local SWOT analysis. This local problem solving and horizontal city level diffusion is the best current answer to global challenges and problems and to improve the lives of people through new innovations.

A New Kind of Problem Solving

Bruce Katz and Jeremy Nowak’s third highlighted feature of New Localism in their book The New Localism is that it, “reflects a commitment to a new kind of problem solving that is distinct from the uniformity of policymaking.”  American cities and metropolitan regions are leaders in innovation, diffusion, and development in the United States. The networks formed between university researchers, students, business and industry, government agencies, and local non/not-for-profits or charities help new research translate into real-world applications and eventually into new innovations. Crucially, this is not just true of new technological innovations. In medicine, material science, and communications technology we see new devices entering the market to change the ways we live, but outside these areas we are also seeing cities and metropolitan regions innovate thanks to dynamic networks and united stakeholders. New Localism is helping to drive new forms of governance, new forms of funding for local projects, and even new ways of engaging communities.

 

Katz and Nowak continue, “It adapts the risk-taking and attitude of individual entrepreneurs and investors to the collective sphere. It is experimental and tolerant of failure. It is the twenty-first century embodiment of Franklin Roosevelt’s words in his famous 1932 speech: It is common sense to take a method and try it. If it fails, admit it frankly, and try another, but by all means, try something.”

 

Government is frequently criticized for being slow and unresponsive. Rules and regulations take over, and creativity, customer service, and improvements seem to disappear. Without a profit motive, it is hard to see why governments should feel a pressure to move quickly and why they should feel a pressure to be highly responsive to the public. Free markets on the other hand (and especially tech start-ups), seem to operate on a model of, “move fast and break things.” They feel pressured to always up the design and innovate, although they also face a pressure to provide gimmicks and overstate their level of innovation and fast-breakiness.  New Localism helps by finding a way to establish more of a common ground between these two extremes.

 

New forms of social and civic organization can help create quasi-governmental structures that provide the regulation and oversight necessary to protect citizens, but businesses can find profit and reward from working closely with those structures to innovate in a way that actually solves the local problem. Funding from associations and foundations help reduce the risk that government agencies would otherwise face, again providing a new avenue to help encourage innovation and development while avoiding typical roadblocks in a standard policy making process. These new ways to solve problems are a direct result of new networks and local action to address challenges in a cohesive manner.

City Power

Where does power and authority come from? I think this is an interesting question to ask ourselves. What is it that makes a nation, a state, a city, or an institution powerful and authoritative? Thousands to hundreds of years ago we solved this question by outsourcing – we decided that a divine being had vested power and authority in a single individual. Today, what creates authority for our mayor, the supreme court, and our nation is not divine, but public trust, cooperation, and economic prospects. Building society with these blocks isn’t always perfect, but it has managed to work for humans for a few hundred years now.

 

Bruce Katz and Jeremy Nowak look at the implications of the authority and power philosophy I described above in their book The New Localism. They write, “The power of cities and counties is not like the power of nations or states. It is grounded in markets and civics more than in constitutions or charters.” The authors make a split between the local and national in terms of how power and authority play out to create a social structure of trust. Nations and states tend to be based on written charters agreed to by relatively diverse populations. Cities and local counties tend to be based on shared values, experiences, and backgrounds with shared economic prospects and motives being the ultimate binding glue.

 

I think there are two things that we can understand about national versus local systems from the description provided by Katz and Nowak. Nations and states, with authority grounded in written constitutions and charters, have a more permanent and stable feel to them. changing something in a drastic manner requires a change to the written founding documents. This gives national and state governments more structure and a form that is more likely to endure longer into the future, but at the cost of making them rigid and hard to adapt to changes in the economy, in social preferences, and other trends.

 

As a contrast, city and local governments, which are based more on shared interests, engaged civic actors, and local economic contexts are more flexible and adaptable to trends, changing social preferences, and new economic developments. This gives local and state governments the flexibility that is needed to take advantage of new innovations and technologies. It allows the governments to solve problems through the power of collective action, but it also leave them vulnerable to wild swings in economic fortunes and broader sociopolitical forces.

 

While nations are able to define their populaces and establish binding rules for citizens across decades or centuries, cities often find it hard to create structures and institutions that are guaranteed to last as long. City populations are more prone to leave when things go south, and the strength of institutions can be greatly diminished when the population falls and a few actors exert undue influence in local decision making. Nevertheless, humans seem to be drawn toward cities and seem to be willing to reinvent cities on a continual basis. This creates the dynamic power that cities are exerting today to solve problems and address global challenges that seem to be paralyzing nations.

Institutional Reinvention

I have written a good amount about the importance and value of institutions. The systems and structures, both formal and informal, that create appropriate venues for discussion and help shape our norms and rules are crucial to our culture and to the development of society and knowledge. In The New Localism, Bruce Katz and Jeremy Nowak discuss ways in which rediscovering institutions within American cities is leading to a rebirth of metropolitan areas. Large cities are important because they pull people together, unite them around local problem solving, and produce benefits for the entire society to enjoy.  As people have begun moving back to cities and re-creating them to be more livable and social, they are discovering new institutions and new value in places that had been forgotten and previously experienced periods of disinvestment.

 

The authors write, “Placemaking uncovers the inherent value of a community and redefines its potential by integrating its historical identity with contemporary uses. As American cities lost population and dynamism, many of the grand institutions and buildings of the nineteenth and early twentieth centuries fell into decline or disrepair. Late twentieth-century place-making rediscovered what still existed and repurposed it for a new era.”

 

This quote provides encouraging notes about reinventing and returning to valuable institutions, and also a cautionary tale about deserting institutions. When we have physical structures in place and enough people to remember institutions from that past which had served us well, we can always return to those institutions and even find new ways to use them and incorporate them into our lives. However, if we chose not to support our institutions and allow them to decay, they can languish and sit in disregard, becoming more of a headache than a valuable tool.

 

I think this is true for any type of institution, be it a physical institution such as a library, or a non-tangible institution such as a value of equality. For various complex reasons (some sensible like finding clean playgrounds for children and some not so wholesome such as new forms of racial segregation) American cities experienced a period of declining populations as (primarily white middle and upper class) citizens abandoned city centers for outlying suburbs. Katz and Nowak argue that this weakened the institutions that had made cities thriving places and had originally helped them grow and develop. Negative stereotypes of city centers persisted and while they may have been economic engines, they were not the cultural and in many ways not the institutional centers they had once been. New Localism is in some ways a return to the institutions of cities that had been abandoned in the past. As cities gentrify (a challenge in itself that is still tinged by racial disparity) they are becoming more attractive places to live, and the institutions which had once served city populations are being reinvented and reinvigorated.

 

We should recognize the positive in this story and celebrate and strengthen those institutions which fuel progress, improve our lives, and help promote equality and democracy. We should look at the squalor that cities and their institutions were put through and avoid throwing many of our modern institutions through those same tortures. We should remember that our suburbs are valuable as well, and support the populations and institutions of suburbs as people begin to move from suburbs and rural areas back into dense cities. This creates a two (or maybe three) front situation in terms of protecting and strengthening institutions, and the lessons we learned from abandoning and rediscovering and reinventing city institutions can help us navigate this new challenge brought about by New Localism.

Cities and Environmentalism

Cities can look like dirty places with no greenery or living plants among the concrete, asphalt, and towering buildings. At the same time, however, cities can be much more efficient and environmentally friendly than rural or suburban places. I live in the Western US and we expend a lot of energy just to move things from one place to another. A lot of the energy we produce just goes into moving water around. For us to get from our homes to our places of work can require a lot of driving by ourselves in a car. And because the West has so much open space, we have built large neighborhoods with houses spaced out from one another, requiring more concrete for sidewalks, more asphalt for roads, and more copper for electric lines.

 

The amount of resources needed to build suburban and rural connections between people is much greater than the per capita need within cities. As Jeremy Nowak and Bruce Katz write in The New Localism:

 

“The linkage between culture and cities also has to do with environmental sustainability and how its associated values translate into imperatives to re-purpose legacy places. Cities are ideal places for environmental stewardship, which is important to the culture: urban dwellers are not as car dependent as people in the suburbs, and urban life can be more energy efficient. Urban dwellers can use public transportation, walk, or ride a bicycle to work. Thus urban civic activism based on retrofitting the older built environment emerged in concert with an environmental ethos.”

 

I live in Nevada which is a state with a lot of rural space. I live in one of the two major metropolitan regions, but in the smaller of the two and toward the outskirts of town where the suburban starts to give way to the rural. I currently have an incredibly long car drive to work. The people I live around generally don’t seem to be as worried about environmental concerns, or if they are, then like me they may chose to ignore them or to accept living with a feeling of guilt because our way of life is in some ways very costly and resource demanding. The challenge is that it is hard to change and do much about our environmental impact, and we like our space, our quiet neighborhood, and our affordable homes.

 

People who live in the middle of a city don’t have as many of the same barriers to living a more energy efficient and environmentally considerate life as I do. When car reliance is less pronounced, it is easy to go without a car and decry the damage done by cars to our environment. When you spend less time in traffic and have more ability to use your time, you can engage in more pro-social and pro-environmental movements. Given the state of climate change, this is a positive aspect to cities. People can live more efficiently and be more inclined to advocate for a more environmentally considerate way of life. A shift in what we view as a good life (away from the picket-fence-two-car-garage-and-a-dog-in-a-yard to a life of greater connections in a city with less individual space) is a change in values, and is something that is leading to a revival of city centers and urban societies across the country. As networks and connections matter more and more, living close to people and having more interactions is becoming more valuable than having one’s own space and things.

 

Another important aspect in Katz and Nowak’s quote is the focus on rebuilding and re-purposing. Cities have existing infrastructure that needs to be updated as people move back into and begin to redifine their cities. This gives cities the chance to establish themselves as cleaner and better versions of what they have always been. The way that streets, buildings, and open spaces are used can be reimagined during this transition, allowing them to become more environmentally sustainable and more economically inclusive. This helps reduce the overall carbon footprint of city residents and helps them become places where people can actually live, work, and enjoy their time.

Immigration and City Rebuilding

I find myself in an interesting position when I think about immigration in the United States. I don’t have incredibly strong or fully informed views on immigration, and I find myself ending up at intersections where competing values push in opposing directions. From an economic perspective I agree with researchers who say that immigration is crucial for our national, and even global economy. From a human rights perspective, it feels imperative that we allow people languishing in terrible situations in foreign countries to have the opportunity to move to the US where their living standards will automatically increase substantially. However, I understand people’s hesitation to change and their fear of outsiders. I don’t want to accept these hesitations and fears, but I know they are real and I see how forcing change and immigration upon reluctant people can have disastrous consequences for society as a whole. I’m not sure how much we should restrict immigration to avoid this backlash, or whether we should just push forward with the immigration our economy needs.

 

What is clear to me is that the United States is not prepared to have this discussion in a reasonable and rational manner at the Federal level. It is my sense that there are more people aligned with the Democrats who are willing to be moderate (as I am) and are willing to compromise on important values such as human fairness, flourishing, and lifting the global poor for what feels like the psychological well being of xenophobic members of the Republican party. I don’t feel the same mindset from people within the Republican party, although this could just be a bias due to my media bubble. My sense is that a feeling of fear has taken root within the Republican party and derailed any reasonable national level discussion around immigration.

 

However, on smaller scales, I think the parties have more parity. In The New Localism authors Bruce Katz and Jeremy Nowak write, “American cities could not have revived as they have in the absence of large-scale immigration. Moreover, dramatic levels of immigrant entrepreneurship in cities as diverse as Houston, Miami, Philadelphia, and Minneapolis are powerful reminders of how cities were built and rebuilt over generations.”

 

On the local level, the individuals who form the parties and drive government, part committees, local businesses, non-profits, and foundations can align on topics such as immigration even though on a national level the same individuals cannot agree. Within the city rebuilding is a continuous process, and compromises don’t have to be absolute and binding forever. At this level, immigration is personal and not abstract, and those who immigrate from outside can bring new ideas, exciting energy, and in some ways a fearless attitude that can help stakeholders align and connect, regardless of their political beliefs. Cities are not static, and this evolving nature allows for a moderate and reasonable discussion around immigration which is helping to fuel the revival of cities and metropolitan areas across the nation. My hope is that  this local level action can percolate upward and help us to have more informed and reasonable discussions on immigration at the highest levels of government in the United States. Sound local governance surrounding immigration with cities and metropolitan regions leading the way can hopefully be a federalist spark to tackle the thorny issue of immigration nationally.

City Strengths

Cities are incredible organizational units that human beings organically developed long before larger political boundaries and units could be conceived. Cities were the first forms of collaborative human living for our ancestors, before we could think of nations or states. But even though the idea of cities is ancient, they are still dynamic and evolving. In an age where everything is online, where virtual human connections are common, and where goods, services, and products can be obtained from almost any couch in the United States, cities are nevertheless growing. Despite video chat and meet-up software, companies still like to have private offices and there still seems to be value in face to face communication and interaction. Cities, it seems, are here to stay in our globalized and digital world.

 

In The New Localism authors Bruce Katz and Jeremy Nowak lay out a vision of new structures of governance that hinge on the flexibility, adaptability, and inventiveness of cities. The authors explain why they think cities are natural and fitting leaders to manage globalization and help drive solutions to the problems that face the entire globe.

 

“The ability of local communities in the United States to become effective problem solvers should not come as a surprise. Cities and towns developed in the absence of any intentional federal urban policy during most of the nation’s history. Historically, city building was more of a bottom-up and relatively chaotic enterprise, involving builders and investors, merchants and workers, civic associations, immigration and immigrant entrepreneurs, and local government. It was never the result of a top-down policy so much as it was a self-organizing market and civic practice.”

 

Top down solutions to problems in the United States have not been super successful in recent years. The most pressing problems we face as a planet don’t have a structure that allows them to be addressed in a top down manner. Cities, however, operate best by adjusting to local pressures, demands, and opportunities. In a bottom-up way, cities are well positioned to respond to the challenges the world faces and to develop new technologies, new trends, and new organizational structures that can respond to threats. The chaotic and constantly evolving nature of cities can lead them to be administratively hard to wrangle and can make many of their decisions appear non-rational, but it also allows them to adapt and coalesce around shared goals that can drive the innovation that the planet needs for progress.