Tyler Cowen’s book The Complacent Class could have been called The Catered Class, and he takes a critical look at the ways we settle for simplicity and comfort in our lives rather than strive for greatness. In the book, Cowen makes the argument that the American Middle-Class (but really all of American culture) has become complacent in our approaches to life, relationships, careers, entertainment, and more. He suggest that we are seeing a slowdown in our economic advances and in productivity because we are creating tools that make us more complacent as opposed to creating tools that fuel an ambition to grow and make the world something better than what we can imagine right now. What is worse, these complacent tools cater to our desires for homogeneity, make inaction easier than action, deplete our sense of agency, and have serious long-term consequences.
Much of our technology today includes an algorithm to help us select more of things that we have already selected in the past. Amazon tells us to buy shoes that are similar to the shoes we previously bought, TV streaming services auto-play the next episode of the show we just watched or start a new show that is similar to the last, real estate sites help us navigate to neighborhoods based on our preferences and the characteristics of other buyers like us. These algorithms make us complacent.
Rather than take a chance with a title we have never heard of, we are directed to a show or book that people like us also buy if they have similar consumption patterns. Rather than try something new, Amazon pops up with available purchase options for the same things we have always had. Instead of wandering into and exploring new parts of town (maybe this isn’t so different than having a human being show you a part of town based on your race) we scope out the perfect house in the perfect neighborhood online. We have in some ways given our decision-making abilities to machines and a result is that we are actually becoming more segregated today than we have been in the past. We don’t have to interact with people who are not like us, don’t have to experience something new if we want to avoid it, and don’t have to see headlines that don’t correspond with what we want to believe.
Cowen writes about the dangers of this segregation in his book, “Segregation has yet another negative consequence: It leads to more intense sorting along political lines, so that both Democrats and Republicans will be more likely to live in communities of politically like-minded individuals. That would lead to more polarization in Congress and to some extent governmental gridlock.”
With technology that sorts us so efficiently, we become complacent and are catered to by our devices. This allows us to become more narrow minded as our catered news sources, entertainment options, and food delivery reinforce the idea that complacency is the ideal standard that everyone else should live up to. The idea that we would actively participate in making the world a better place has disappeared behind the veil that the world should be catered to our desires. Rather than working to understand things that are different from our own preferences and rather than working with others to create a world that actually improves our happiness and well-being, we prefer a world that tells us we are special and delivers the safe and comfortable things we want directly to our homes. Our complacency is catered to us, and it has serious consequences as we segregate ourselves and our interests, and as we give up a willingness to dream big about the possibilities of the world.