Yesterday I wrote about using dominance to gain status by intimidating, bullying, and bulldozing ones way to prominence. Driving people’s fears, pushing them to submission and capitulation, and using others to attain what you want are part of the strategy for dominance. While dominance may increase an individual’s status, it is not a great approach for a larger society that needs to operate well together.
Prestige is an alternative form of status seeking behavior that seems like it may help societies mesh together better. As Kevin Simler and Robin Hanson write in The Elephant in the Brain, “Prestige, however, is the kind of status we get from doing impressive things or having impressive traits-think Meryl Streep or Albert Einstein. Our behavior around prestigious people is governed by approach instincts. We’re attracted to them and want to spend time around them.”
We can certainly have problems with prestige, in the forms of celebrity worship and out of control egos, but the authors argue that our prestige desire is part of what drives humans and progress forward. With our large brains and political societies, we want to develop status not by just dominating others, but by showing that we can do difficult and complex things. That we have the resources necessary to spend our time, energy, and attention on things that would otherwise be trivial or meaningless to a hunter/gatherer’s survival.
Our art work is impressive, even if it is not that useful. Developing the iPhone is certainly useful, but it is also a hard thing that requires insight, creativity, and persistence, skills that are hard to display unless you do something unique and challenging. We want to associate with the people who attain prestige because they demonstrate qualities helpful allies that may benefit us in the future. Obviously, if we are of the opposite gender, then mating with these high prestige individuals will help us ensure that the genes we pass along also receive some of the status benefits from our mate’s prestige, helping them find more allies for more help further off in the future. Prestige seems to encourage the things that helps society stick together and be successful in a world where we may otherwise have just preferred to bulldoze our way over others to take what we want directly by force.