Loyalty in social tribes is important. If you are consistently loyal to a strong, smart, and well connected individual in a small group, you can receive a lot of direct benefits. Being disloyal, failing to conform, and only occasionally supporting the person in the social group with the highest social status will not get you the same level of benefits. In our world today we still do this, though it is probably less of a major driver of whether we pass on our genes and have enough food to eat. In the world of our tribal ancestors, however, this likely played a huge role in who was able to pass their genes along, who got to eat from the communal dinner, and who was left out in the cold when there was not enough shelter.
Our relationships involve a certain amount of loyalty, and loyalty cannot be ascertained or demonstrated by just asking someone, “to what degree are you loyal to me?” Loyalty must be demonstrated and shown in subtle indirect ways. When a wife asks, “do these jeans make me look fat?” she may really be asking how loyal and loving her husband is, as opposed to actually asking about her appearance in a pair of jeans (as a guy, I would like to note that I may be 100% dead wrong on this particular example – forgive me if I am totally missing the mark here).
In The Elephant in the Brain Kevin Simler and Robin Hanson write, “we often measure loyalty in our relationships by the degree to which a belief is irrational or unwarranted by the evidence.” So a group or tribe may adopt a completely irrational belief as a type of test, to see who is the most loyal and the least willing to question the leader or cut against the tribe. “It only demonstrates loyalty to believe something that we wouldn’t have reason to believe unless we were loyal.”
I think a lot of religion includes these types of tests. I also think we see this in sports relationships, our relationships to some consumer products, and clearly in our political parties. We need coalitions to do great things or we will only make it so far. People won’t want to join our coalitions unless we can demonstrate loyalty and group belonging. Believing something clearly inaccurate is a good way to show loyalty in an indirect sort of way and to signal to others that we are on their side and have their back.