“Today, I’m of the opinion that if you want to reach someone, to really communicate in a language they understand and trust, you have to be more flexible.” Colin Wright expresses this idea early in his book Come Back Frayed to introduce some of the changes he has experienced in the mediums we use to communicate in the 21st century.
Wright’s book is an exploration of his time spent living in the Philippines, detailing how he has learned to adjust to challenging climates, new cultures, and new demands on his time as an author connected to the world in a sea of evolving media. “There was a time when people who watched videos online were a mystery to me, and I was content to write words I hoped to someday convince someone to read. There was a time when I felt my writing, vocabulary encoded with twenty-six bit alphabetic iconography, was the sole practical and relevant mechanism I had of presenting and exchanging ideas with others.”
Together his quotes show the varied nature of communication today, and the importance of learning to reach people through a variety of channels and formats. My blog started as simply a means for me to return to my reading and to think more deeply about passages that initially stood out to me, and so I never thought of trying to reach others and amass an audience. But communicating with others is something I enjoy to do and intend to make part of my future career. Learning to use and understand different formats of media will help me not just send a message to other people, but to understand others in a more profound way.
What I truly enjoy about the quotes above from Wright, is that his goal is not to reach more people through new technology just to drive his content and sell people more stuff. Wright’s goal is to actually exchange ideas with other people. I am not good at social media and dislike the quickness with which a lot of our thinking and decision making is done today, but the tools we have certainly do allow us to exchange new ideas in new manners.
I think there are areas where individuals can change their habits of consumption, and groups can change their methods of delivering ideas to increase knowledge and help improve perceptions and relationships across society.
I am studying toward a Masters in Public Administration through the Political Science Department at the University of Nevada, but one certainly does not need to study politics to see that the general public is distrustful of technocratic knowledge delivered from policy think-tanks considered out of touch with our mainstream population. Better understanding of how we can use our technology as individuals to find helpful information and avoid information silos can reduce this resentment, but at the same time, a better understanding of the ways people communicate today will help academics, policy researchers, and people in government administration better share their ideas, thoughts, challenges, and perspectives with the general public in a way that can build new foundations of trust.
Like Wright, the goal must be to further develop the exchange of information and to develop greater knowledge on the end of the person delivering the message as well as the person consuming the message. A driving goal of increased profits would ultimately lead Wright to failure, but a mission of flexible learning will open new perspectives to lead to true development. This idea is true for Wright, and may be true for agencies, companies, researchers, and others who want their thoughts to have a greater impact on the planet.