According to Daniel Pink in his book When, temporal landmarks can come in two varieties, social and personal. Social temporal landmarks are the dates that everyone shares in common while personal landmarks are the significant dates in our own lives such as birthdays, anniversaries, and dates of significant life events. Studies presented in Pink’s book show that both types of landmarks can serve as helpful anchors for jumping off points. Students are more likely to go to the gym on a Monday, at the start of a semester, or on the day after their birthday than on other random days.
Pink describes the anchoring effect this way, “This new period offers a chance to start again by relegating our old selves to the past. It disconnects us from that past self’s mistakes and imperfections, and leaves us confident about our new, superior selves. Fortified by that confidence, we behave better than we have in the past and strive with enhanced fervor to achieve our aspirations.”
In the physical world, we can make changes that literally do shut a door on one aspect of our lives. We can move to a new city, we can sell all of our TVs and gaming consoles, we chop down a tree and pave over the place where it used to be. These changes can have physical manifestations that designate something new, something different, and prevent us from continuing on as we always have. Temporal landmarks are not physical and permanent in the same way, but can still serve a similar function for us. They break apart a continuous stream of time and allow us to make distinctions between ourselves now and who we have been in the past.
Pink also argues that part of the strength of temporal landmarks is in the way they allow us to reflect and think about who we are, what we have historically been or done, and what our aspirations are for our futures. He writes, “Temporal landmarks slow our thinking, allowing us to deliberate at a higher level and make better decisions.”
My example of making a physical world change to change our behaviors is an example of taking a deliberate step to help us make better decisions. Temporal changes don’t necessarily create a physical barrier which changes our behavior, but they do give us a mental stopping point at which we can pause and consider how and why we do something. Rather than continuing on auto-pilot these landmarks make us pause and consider whether we are going in the right direction, whether we are regressing back toward a place we don’t want to be, or whether we can change course and achieve what we want. In many ways, without actually being a physical barrier, these temporal landmarks operate in the same way. Simply because they are not tangible doesn’t make them any more real in the ways we think about our lives, the changes we experience throughout life, and how we make decisions.