Fluency Versus Frequency

Fluency Versus Frequency

When it comes to the availability heuristic, fluency seems to be the most important factor. The ease with which an example of something comes to mind matters more than the real world frequency of the event. Salient examples of people being pulled over by the police, of celebrity divorces, or of wildfires cause our brains … Continue reading Fluency Versus Frequency

Sample Bias and Obliquity – Lessons from the Education Model

I studied political science for a masters and focused generally on public health. A big challenge in both areas is that the people who end up participating in our studies or who are the targets of our interventions are often different in one way or another from the general population, and that makes it hard … Continue reading Sample Bias and Obliquity – Lessons from the Education Model