For me, one of the easiest examples of heuristics that Daniel Kahneman shares in his book Thinking Fast and Slow is the affect heuristic. It is a bias that I know I fall into all the time, and that has led me to buy particular brands of shoes, has influenced how I think about certain … Continue reading More on Affect Heuristics
Tag: Affect
Affect Heuristics
I studied public policy at the University of Nevada, Reno, and one of the things I had to accept early on in my studies was that humans are not as rational as we like to believe. We tell ourselves that we are making objective and unbiased judgments about the world to reach the conclusions we … Continue reading Affect Heuristics
Translating Symbolic Racism
What does racism look like when it is not overt and outwardly displayed? In Obama’s Race Michael Tesler and David Sears look beyond what people say and use survey data with carefully designed questions to try to look inside the mind of average people. Sears and Tesler are able to judge people’s affect, or their emotional … Continue reading Translating Symbolic Racism