In his book Deep Work, Cal Newport highlights the work of Ric Furrer, a modern day blacksmith creating historical themed swords, knives, and weapons in his own modern day forge. His work is important in Newport’s book because it is a true craft that demands focus. He can only do his work, and do it well, if he is constantly focused and aware of the small details of what he is doing. He can’t afford to be distracted, to take micro-breaks to check a tweet, or bounce between his metal-work and an email or two.
Craftsman working with their hands have an advantage over modern day knowledge workers. They create something tangible that they can hold and see. People working construction and landscaping have the same advantage, a tie back to our early ancestors and human evolutionary past – their work can be seen. Knowledge workers’ reports, emails, and reading can’t actually be seen. As a result, we make efforts to be very visible with our work, responding to every email, posting witty tweets, and Instagramming our pile of books.
What ends up happening, in way that Newport describes it, is that we forget to focus on what is important with our work, and allow ourselves to be distracted. Our work starts to lack purpose and meaning, and we take on shallow tasks. We do visible yet unimportant work rather than the important but sometimes invisible work that is required for us to really be great at what we do.
Newport writes, “Craftsmen like Furrer tackle professional challenges that are simple to define but difficult to execute – a useful imbalance when seeking purpose. Knowledge work exchanges this clarity for ambiguity. It can be hard to define exactly what a given knowledge worker does and how it differs from another: On our worst days, it can seem that all knowledge work boils down to the same exhausting roil of emails and PowerPoint.”
The challenge for us is to understand what is truly important and focus on that work. We can’t worry about being seen as productive. Instead, we have to focus on ensuring our time is spent on the most important issues, even if we don’t have something tangible to tell everyone that we did at the end of the day.
I have found tracking my work to be helpful in this regard. At the end of the day, we can forget just how much time we spent on a given project, and we can have trouble seeing the progress we made. If we think more deeply about what we need to do to make progress on important goals, we can identify smaller targets, and document, for our own sake, what we have done to reach those targets. This gives us a sense of craft, even in a knowledge economy. The more we can tie what we do to a feeling of craftsmanship, the better we can be at recognizing how important it is that we bring our best focus to our work.
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