I have written in the past about the idea and model that our brains act as press secretaries, taking the information that comes into the mind and presenting it in a way that makes everything happening in the mind look as good as it possibly can. This idea comes back in Robin Hanson and Kevin Simler’s book The Elephant in the Brain where the authors expand on the idea. They write,
“Above all, it’s the job of our brain’s Press Secretary to avoid acknowledging our darker motives – to tiptoe around the elephant in the brain. Just as a president’s press secretary should never acknowledge that the president is pursuing a policy in order to get reelected or to appease his financial backers, our brain’s Press Secretary will be reluctant to admit that we’re doing things for purely personal gain, especially when that gain may come at the expense of others. To the extent that we have such motives, the Press Secretary would be wise to remain strategically ignorant of them.”
I really like the way that the authors describe the role of the conscious part of our brains as acting as a press secretary. By keeping us consciously unaware of our motivations for action, we can be strategically ignorant of why we do what we do. Strategic ignorance is common when we pretend that the things we do don’t have external consequences for others, when we don’t want to face the reality of science, or when we just want to avoid doing some unappealing task. In most cases we probably recognize that we are not fooling anyone when we claim we don’t know what’s really happening, but at least it gives us a slight cushion to be comfortable while hoping that the negative consequences don’t come back to bite us.
Hanson and Simler continue the metaphor, “What’s more – and this is where things might start to gt uncomfortable-there’s a very real sense in which we are the Press Secretaries within our minds. In other words, the parts of the mind that we identify with, the parts we think of as our conscious selves…” It is easy to ignore the parts of ourselves that don’t align with the story we want to tell and present to the world about what great people we are. It turns out it is so easy because we are not consciously aware of those parts of ourselves. We are just the press secretary who is handed the script about all the great things happening within us. We purposefully avoid those parts of us that look bad, because we don’t want to acknowledge they are there and have to explain ourselves in spite of those negative aspects of who we are. By simply ignoring those parts of us and sticking to the happy script, we can look great and feel great about the wonderful things we do, even if those wonderful things don’t measure up to the sanitized version we present to the world. There is a lot taking place behind the scenes, but lucky for us, we are just the front facing conscious press secretary who doesn’t see any of it.