Michael Bungay Stanier explains why coaching is such a positive force for those receiving coaching, and why we should invest more of our time and effort into learning to be a great coach. He writes, “Coaching can fuel the courage to step out beyond the comfortable and familiar, can help people learn from their experiences and can literally and metaphorically increase and help fulfill a person’s potential.” The three areas he identifies in which coaching makes an impact on our life are key to growth and development and are some of the hardest areas in life to harness and improve.
Bungay Stanier’s book, The Coaching Habit, demonstrates ways to develop other people and outlines the benefits that coaches, teams, and individuals receive from good coaching. As I wrote before, it is not just the individual who benefits from good coaching, but also the coach who develops a stronger team and is able to empower the individual to do and take on more. Good coaching maximizes the individual and helps them take what are often scary steps toward improvement.
When I think about the three areas that Bungay Stanier identifies in good coaching, I think about how anyone becomes successful and how often as individuals we fail to take big steps toward our goals and fail to learn from our experiences. Research has shown that many people, particularly people of color, do not actually apply their talents to the best of their ability and do not step out to take on new and larger roles for themselves. I study political science and one of things that researches have found is that there are many good candidates out there from minority populations, but that many of them never think they have a chance and never run for office. A simple invitation and a little coaching to encourage political participation makes a big difference in terms of who runs for office and who steps out of their comfort zone to try running for office. Simply on our own it is hard to step forward and drive toward the things we want when the future is muddy and complicated.
I think we also fail to learn well from our experiences. It is not that we are ignorant, self-centered, and think we are flawless, but rather that life is busy and distracting, and pausing to think critically of an event from our past is hard to do. As Bungay Stanier explains, good coaches ask more questions than they provide answers, and their questions are often reflective in nature. Good coaches encourage us to think about our experiences in a way that we normally would not, and they help us make new connections and discoveries from the things we have done and experienced. Encouraging us to take chances and helping us think more critically about our past is what allows us to unlock our potential, and it is why good coaching is so valuable and should be practiced by more people.