To write his book Return on Character author Fred Kiel studied the character traits and habits of business leaders from large to small businesses across the country. He spoke with the leaders themselves, their teams, and the employees within the company to get a sense of which leaders truly valued and displayed strong moral character while running their business. What Kiel founds is that those CEOs who had the strongest moral character were more respected by their employees, produced greater value for their companies, and brought people together in powerful ways. One of the cornerstone principles of the leaders with strong character that Kiel spoke with was an idea of self-awareness, and Kiel addresses how that trait can help CEOs have such positive impacts on their companies.
Regarding self-awareness Kiel wrote, “Among our research participants, those CEOs with the strongest character and strongest business results—were self-aware. They spent time reflecting on their life journey. They have some understanding of its milestones, how they’re connected, and where they continue to lead. They know where they are going, in part because they know where they’ve been.”
Kiel shows that self-awareness helps the CEOs make better decisions in the work place which can help guide themselves, the company, and all of the individuals within the company when difficult situations arise. Building a strong sense of self-awareness allows the individual to reflect and learn from their past, helps them stay humble, and allows them to share their experiences with others in meaningful ways. By providing a base line to evaluate our decisions and morals, self-awareness helps us better understand the outcomes of our choices, and helps us stay motivated to make good decisions.
When describing those CEOs who did not have a cohesive grasp on their life story and background Kiel wrote, “The least principled CEOs in the research, on the other hand, those whose behavior demonstrates little in the way of strong character and whose business results tend to be weak, were more likely to be running blind through their life journey.” He suggest that those who have not reflected on themselves and what has shaped them are unable to view the world in a truly profound way to make positive decisions for not just their own life, but for the life of the company and for the lives of those who work as part of the company, from the leadership team all the way down to the interns.”