“A Brookings Institution study has pointed out that millennials are much more concerned about corporate social responsibility than any previous generation, and as employees, they want “their daily work to be part of, and reflect, their societal concerns.””
Peter Singer ends one of the chapters in his book The Most Good You Can Do with the previous quote to show the ways in which people’s ideas about social responsibility are changing, especially with younger generations. In The Most Good You Can Do Singer explores the ideas behind the movement he has titled Effective Altruism. The movement involves finding ways to make donations (financial or time) that do the most to help other people and make lasting impacts in the lives of those who need it most. The movement centers on the philosophy of living modestly and using ones personal resources to assist others. It is a movement away from consumerism, away from self-centered thought, and away from traditional views of leisure and the American Dream.
Singer seems to be describing effective altruism throughout his book as a movement that has been sparked and mostly practiced within younger generations. He has focused on college students (since he is around them at Yale) and young adults who are just starting off or have been on their own for just a short period of time. The people he focuses on, those who can adopt the ideas of effective altruism, are those who want to see themselves make a difference in the world and want to see the world become a happier and more equal place. Their focus is generally not contained within the United States, but on the global good, and easing the global suffering of those who are the most disadvantaged.
When you look at the new professionals entering the working world with an effective altruism approach to life, the quote above becomes apparent. The mindset and ideas shared by many within the Millennial Generation, the desire to change the world for the good and make a positive impact during our lives, is what has given rise to Effective Altruism, and it is no surprise that those shared ideas are beginning to shape the way that professionals look at the companies they work for.
When you are focused on doing the most good you can do, you wont settle in a position where your work actively harms others or where those around you actively exploit others. When effective altruists and millennials bring their ideas about social responsibility to the workplace they expect the structure around them to respond and move in concert with their beliefs. If the system around them does not, then they will look for new opportunities with socially responsible companies that are moving in a direction that aligns with their beliefs.