An Eagerness to Connect

In his book 59 Seconds Richard Wiseman explains a very simple psychology experiment performed by Phillip Kunz and Michael Woolcott in 1970.  In an attempt to study reciprocity, the two psychologists sent christmas letters to randomly selected names and addresses from a local phone book.  Wiseman did not provide numbers, but he did say that a majority of the people who had been sent Christmas Cards responded to the letter they received from Kunz and Woolcott.  The study highlights that people have a desire to reciprocate the positive and considerate actions of other people. I read a little more from this study adding my own note to the section I just described.  To me, the entire experiment showed how eager people are to connect with others.

 

Sending someone a letter engages with them on their own terms.  We are sending them something that will meet them in their own comfortable home in a nonthreatening manner, and this makes it easy for people to respond and build a social bridge.  When we are willing to meet people on their own terms and engage with people in areas that are comfortable for them, we will get positive responses that build the social structure around us.

 

I think this would be an interesting experiment to perform in the United States today.  It was not clear from Wiseman’s writing whether Kunz and Woolcott performed their experiment in the United States or Wiseman’s home country of England, and I believe that the continental differences could have a large impact on the results.  I think the most interesting factor in a similar experiment today would be the social media, advertising, and identity theft impact on our social behaviors.  Receiving messages from strangers on Facebook can be a scary thing and having someone watch us through social media channels can be creepy to the point where you wonder if someone is following you to gain information that could be used to either harm you or market goods and services to you.

 

I am sure that in our very connected world, sending electronic correspondence, depending on the social media channel, would show very different reciprocity results than sending a holiday letter in the 1970’s.  Randomly messaging/mentioning a person on twitter is far more accepted and will get greater rates of response then messaging a stranger on Facebook.  Outside of the electronic world, sending a letter through the mail would still be an interesting experiment.  Our lives may be more complicated and busy than the lives of British citizens in the 1970’s, and we are less accustomed to receiving letters from people whether we know them or not. Having Americans take the time to sit down and read a letter from a stranger and then actually reply could be a rare occurrence in 2015 even though we are wired to reciprocate or at least by social.

Self-Centeredness

Self-centeredness and materialism are two of the topics Richard Wiseman touches on in his book 59 Seconds: Think a Little, Change a Lot.  Wiseman looks at how making purchases affects our happiness, and compares spending money on items versus spending money on experiences.  As he explains, research suggests that spending money on experiences leads to greater and more sustained happiness by creating social interactions leading to positive memories and stories for the future.

Wiseman continues to dive into the world of shopping and happiness and explains a study by Elizabeth Dunn which evaluated peoples scores on a questionnaire meant to measure their level of materialism. The study asked what the individuals would do if they had $40,000 to spend. “Materialists spend, on average, three times as much on things for themselves as they do on things for others,” Wiseman writes, “Also, when they are asked to rate statements about the degree to which they care for others (“i enjoy having guests stay in my house,” “I often lend things to my friends”), they end up giving far more self-centered responses.”  Wiseman’s section on materialism is not surprising.  Our culture pushes us to want to be impressive and to make purchases that will display our success and high status.  The research shows that people who are more materialistic tend to also act in more self-centered ways.  Wiseman continues to explain Dunn’s research, “from the perspective of happiness, this self-centeredness can have a detrimental effect on people’s happiness.”

What Wiseman explains is that our brains are wired to make us social creatures.  We depend on and rely on others, and when it comes to spending money to make us happy, purchasing experiences that can bring us closer to others is more effective than purchasing items for ourselves.

I am currently working on a book called Return on Character by Fred Kiel, in which he examines leaders in the business world, their character, and the performance of their enterprise.  What Kiel’s research shows is that those CEO’s who tend to be more self-focused don’t produce the same results as CEO’s who are more caring, empathetic, and operate with a strong character.  This is in line with Wiseman’s findings about happiness and self-centeredness. Those CEO’s who are self-focused are more likely to be materialistic, less likely to be happy, and don’t stick to the same values and morals that drive the (as Kiel puts them) virtuoso CEO’s.  When your company is run by people who are less happy and act in self-centered ways, the leadership team is likely to be less interactive with employees, and they are less likely to create a work environment based on integrity and positivity.  This in turn can bring the entire company apart, as apposed to creating an organization that pulls all of its members together.

Buying Happiness

In his book 59 Seconds Richard Wiseman examines people’s attempts to buy happiness. He takes a scientific approach to the question by studying academic experiments aimed at studying how money impacts happiness, and if purchases can really increase happiness.  Wiseman also considered how long different types of purchases will sustain your happiness in an attempt to find the best way to spend your extra money. An experiment by psychologists Leaf Van Boven and Thomas Gilovich served as the base for Wiseman’s research, and not surprisingly, Wiseman found that experiences made people happier for longer periods of time.  Van Boven and Gilovich asked people to rate the way an act of purchasing an item made them feel at that moment, and how they felt later on. Wiseman summarizes why purchasing experiences had a greater happiness factor than purchasing items,

 

“Our memory of experiences easily becomes distorted over time (you edit out the terrible trip on the airplane and just remember those blissful moments relaxing on the beach).  Our goods however tend to lose their appeal by becoming old, worn-out, and outdated.  Also, experiences promote one of the most effective happiness-inducing behaviors — Spending time with others.  Sociability might be part of the experience itself, or it might happen when you tell people about the occasion afterward.  In contrast, buying the latest or most expensive new product can sometimes isolate you from friends and family who may be jealous of the things that you have.”

 

Wiseman shows that the best way to be happy is to connect with others, and that those who emphasize material gains risk pushing others away.  He continues on in his book to explain the differences between highly materialistically driven individuals and those who are not as driven by material goals.  Those who view success as a community effort are more likely to want to spend time with those around them and also enjoy the successes of others as much as their own.  These people are more likely to spend their money on others or group experiences that bring people together instead of purchasing personal items. Wiseman and the research he studied suggested that this use of money will help connect people and build positive memories of the past. Buying fancy items however will lead to decreased happiness in the long run with the item purchased becoming worn out or out of style and serving as a constant reminder of the money that went toward the purchase.

An Exercise of Gratefullness

In my previous post I wrote about keeping a luck journal and the many ways in which a process for gratefulness can assist an individual with building happiness.  In his book, 59 Seconds, Richard Wiseman explains a very simple luck diary that is designed to provide different reflective ideas for each day of the week. Monday starts off by having the reader think about things they are thankful for, and Wiseman gives examples of the kinds of things many people have to be thankful for, but often overlook.  One of the examples Wiseman gives really made me stop and think about my own life,
“There are many things in your life for which to be grateful.  These might include having close friends, being in a wonderful relationship, benefiting from the sacrifices that others have made for you …”
He continues on with his list, but I was instantly struck by the idea of reflecting on and writing about our thankfulness in having others make sacrifices for us.  After highlighting the section when reading I left myself a note, “seeing the sacrifices others have made for us is so difficult” and I believe  that I was correct, and  that my sentiment at the time of reading Wiseman’s quote is exactly why reflecting on and writing about the sacrifices of others is so important.  I have 145 entries in my personal luck journal at the time I write this, and I am willing to bet that a much higher percentage of my entries focus on things, experiences, and my own accomplishments than things that others did to benefit me.
Moving forwards I will leave myself a note so that I remember to focus on the sacrifices that others have made for me.  I believe that a new focus on the actions of others will help me to build my awareness in a way that is more inclusive of those around me.  Rather than focusing in on my self, this awareness will broaden my horizon and help me see that my successes are truly the successes of those who are around me.  145 days of being grateful for things that I have done on my own shuts out the most important piece of my happiness, the relationships I have with others.  Focusing on these sacrifices of others will allow me to see the ways in which I can build relationships and serve others.
I recently read the book, Insight Out, and then listened to a presentation by the book’s author Dr. Tina Seelig.  At the end of her presentation Dr. Seelig was asked about luck, and she responded by explaining some of Dr. Wiseman’s research on the subject.  In her mind luck is a product of engagement in the world combined with deep awareness of the world around you.  The type of awareness one can receive by focusing on others will help you to engage with those around you in new ways. Seeing their sacrifices allows you to make sacrifices to help them, and positive experiences from those relationships become the luck that propels you in life.